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21 достоверность ЛЦ
Military: decoy credibility -
22 достоверность мероприятий по маскировке
Military: camouflage credibilityУниверсальный русско-английский словарь > достоверность мероприятий по маскировке
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23 достоверность сдерживания угрозой применения ядерного оружия
Military: nuclear deterrent credibilityУниверсальный русско-английский словарь > достоверность сдерживания угрозой применения ядерного оружия
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24 национальный престиж
Military: national credibilityУниверсальный русско-английский словарь > национальный престиж
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25 неубедительность стратегических возможностей
Military: strategic credibility gapУниверсальный русско-английский словарь > неубедительность стратегических возможностей
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26 психологическая и техническая эффективность воздействия средств устрашения
Универсальный русско-английский словарь > психологическая и техническая эффективность воздействия средств устрашения
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27 реальность с технической точки зрения
Military: technical credibilityУниверсальный русско-английский словарь > реальность с технической точки зрения
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28 тропосферная линия связи с повышенной достоверностью передачи дискретной информации в импульсном режиме с устранением искажений
Универсальный русско-английский словарь > тропосферная линия связи с повышенной достоверностью передачи дискретной информации в импульсном режиме с устранением искажений
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29 эффективность сил и средств сдерживания
Military: deterrent credibilityУниверсальный русско-английский словарь > эффективность сил и средств сдерживания
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30 эффективность сил и средств устрашения
Military: deterrent credibilityУниверсальный русско-английский словарь > эффективность сил и средств устрашения
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31 strength
[streŋθ]1) (power) (of person, wind) forza f., energia f.; (of lens, magnet, voice) potenza f.to build up one's strength — (after illness) recuperare le forze
2) (toughness) (of structure, equipment) solidità f.; (of material, substance) resistenza f.3) (concentration) (of solution) titolo m.; (of dose) concentrazione f.4) (capability) forza f., capacità f.economic, military strength — forza o potenza economica, militare
5) (intensity) (of bond) forza f., solidità f.; (of feeling) forza f., intensità f.6) el. (of bulb) potenza f.7) econ. (of currency) forza f.8) (resolution) forza f.9) (credibility) (of argument) forza f., incisività f.; (of case, claim) forza f.I got the job on the strength of his recommendation — ho ottenuto il lavoro grazie alla sua raccomandazione
10) (asset) forza f., punto m. di forza11) (total size)at full strength, below strength [ team] al completo, non al completo; to bring the team up to strength — completare la squadra
••to go from strength to strength — acquistare forza, andare di bene in meglio
give me strength! — colloq. che pazienza ci vuole!
* * ** * *[streŋθ]1) (power) (of person, wind) forza f., energia f.; (of lens, magnet, voice) potenza f.to build up one's strength — (after illness) recuperare le forze
2) (toughness) (of structure, equipment) solidità f.; (of material, substance) resistenza f.3) (concentration) (of solution) titolo m.; (of dose) concentrazione f.4) (capability) forza f., capacità f.economic, military strength — forza o potenza economica, militare
5) (intensity) (of bond) forza f., solidità f.; (of feeling) forza f., intensità f.6) el. (of bulb) potenza f.7) econ. (of currency) forza f.8) (resolution) forza f.9) (credibility) (of argument) forza f., incisività f.; (of case, claim) forza f.I got the job on the strength of his recommendation — ho ottenuto il lavoro grazie alla sua raccomandazione
10) (asset) forza f., punto m. di forza11) (total size)at full strength, below strength [ team] al completo, non al completo; to bring the team up to strength — completare la squadra
••to go from strength to strength — acquistare forza, andare di bene in meglio
give me strength! — colloq. che pazienza ci vuole!
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32 equipment
имущество; снаряжение; обмундирование; материальная часть; ( боевая) техника; аппаратура; технические средства; приборы; см. тж. set782 equipment — усл. личное военное снаряжение (МП)
test, measurement and diagnostic equipment — комплекс испытательно-измерительной и диагностической аппаратуры
— engineering equipment— gasoline dispensing equipment— material s-handling equipment— multichannel communications equipment— water supply equipment -
33 отсутствие доверия
1) Military: absence of confidence, absence of trust, credibility gap, lack of confidence, lack of trust, strategic credibility gap2) Economy: want of confidence3) Jargon: cherry (к кому-то)Универсальный русско-английский словарь > отсутствие доверия
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34 уровень доверия
1) General subject: credibility, level of credibility2) Computers: degree of belief, level of confidence3) Military: confidence level4) Jargon: cred5) Information technology: degree of belief (например, к гипотезе в ЭС), level or confidence6) Quality control: confidence interval7) Security: trust level -
35 concept
arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)
elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки
— fly-before-buy procurement concept— fuzeless shell concept— high-low mix concept -
36 средство средств·о
1) (для осуществления чего-л.) means; мн. (технические) devicesпустить в ход выигрышное или последнее средство — to play (one's) trump-card
дипломатическое средство (против кого-л.) — diplomatic expedient (against smb.)
мирные средства — peaceful / pacific means
национальные средства контроля / проверки (выполнения соглашения) — national means of verification
спасительное средство — sure / wonder-working remedy
средства ведения войны — means of war / warfare
средство для достижения цели — leverage, instrument, means to an end, expeilient
незначительное / мелкое событие, в высшей степени раздутое средствами массовой информации — mass media event амер.
средства массового уничтожения — means of mass destruction / annihilation
средства, обеспечивающие выполнение договора — means to secure the performance of a treaty
средство платежа (о функции денег) — medium / means of payment
средство пропаганды — means of propaganda, vehicle for propaganda
средства связи — means / medium of communication
сдерживания / устрашения — deterrent
средства существования — means of subsistence / living
средства формирования общественного мнения — media forming / building / moulding public opinion
2)3) мн.эк. — resources, funds; (активы) assetsвыделять средства для чего-л. — to allocate funds for smth.
направлять средство на что-л. — to channel funds for smth.
получать средство (напр. путём выпуска акций) — to raise the finances
государственные средство — public / state funds
денежные / платежные средства — means, funds
денежные средство, имеющиеся в наличии — available funds
денежные средство, инвестированные в ценные бумаги — tied-up funds
законное платёжное средство — legal / lawful / common tender
оборотные средства — current / circulating assets
основные средство — permanent assets; fixed capital
средства, высвобождающиеся в результате сокращения военных бюджетов — funds released as a result of a reduction of military budgets
средство а, поглощаемые гонкой вооружений — resources absorbed by the arms race
средство, сэкономленные в результате разоружения — disarmament dividends
средство, управляемые по доверенности — trusteed funds
4) юр.средство правовой / судебной защиты — (legal) remedy
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37 government
n2) правление, управление государством, форма правления, руководство•to announce one's new government — объявлять состав своего правительства
to be designated the depositary governments — юр. назначаться в качестве правительств-депозитариев
to bring down a government — добиваться падения / отставки правительства; свергать правительство
to dismiss / to dissolve a government — отправлять в отставку / распускать правительство
to force the government into an early general election — заставлять правительство провести досрочные всеобщие выборы
to install a government — создавать / ставить у власти правительство
to pledge a government (to) — обязывать правительство (к чему-л.)
to resign one's government to smb — передавать руководство кому-л.
- all-party governmentto sweep a government from power — смещать правительство в результате убедительной победы его противников на выборах
- anti-crisis government
- at the helm of the government
- authoritarian government
- biracial government
- bourgeois government
- broadly based government
- caretaker government
- center-right government
- central government
- centralized government - civil government
- civilian government
- clean government
- coalition government
- collapse of a government
- communist government
- composition of the government
- Conservative Government
- constitutional government
- corrupt government
- crisis coalition government
- de facto government
- democratic government
- Democratic Government
- democratically elected government
- depositary government
- devolved government
- dictatorial government
- disaffection with the government
- dissolution of a government
- donor government
- elected government
- establishment of a fully independent government
- fate of the government stands to be decided
- federal government
- for the government of a country
- four-party government
- friendly government
- genocidal government
- government and opposition
- government by crony
- government has collapsed
- government has failed the people
- government has lost its credibility - government in waiting
- government is using its immense power
- government led by...
- government of a country
- government of a state
- government of national agreement
- government of national confidence
- government of national reconciliation
- government of national salvation
- government of national unity
- government of the day
- government recognized de facto
- government recognized de jure
- government survived a rebellion by Conservative MPs
- government will be for 3 months
- government within a government
- handpicked government
- head of government
- Her / His Majesty's Government
- host government
- ideological complexion of the government
- imperialist government
- in defiance of the government
- incoming government
- incompetent government
- independent government
- interim government
- inviolability of the government
- invisible government
- Labour Government
- left-bourgeois government
- left-wing government
- legitimate government
- less government
- liberal government
- local government
- majority government
- maladministration in the government
- military government
- military-backed government
- minority government
- moderate government
- more devolved government
- multiparty government
- municipal government
- national government
- national unity government
- neutral government
- newly-formed government
- on the orders of the government
- one party style of government
- opposing governments
- organs of government
- outgoing government
- overthrow of a government
- overthrown government
- parliamentary government
- post-war government
- power-sharing government
- prime minister's conduct of government
- protest to the government
- provincial government
- provisional government
- puppet government
- racist government
- reactionary government
- recipe for stable government
- refugee government
- republican government
- Republican Government
- reshuffle of the government
- restoration of a government
- rightist government
- right-wing government
- rupture of a coalition government
- scandal-tainted government - self-declared government
- shadow government
- shape of the government
- shared government
- shutdown of the government agencies
- shutdown of the government
- single-party government
- smb's challenge for government
- smb's style of government
- socialist government
- sole legitimate government
- sovereign government
- Soviet government
- stable government
- stop-gap government
- strong government
- student government
- successor government
- system of government
- then government
- totalitarian government
- transition government
- transitional government
- tripartite coalition government
- tsarist government
- uncaring government
- under the government
- under the present government
- US-backed government
- weak government
- white minority government -
38 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
39 повышать достоверность
1) Military: enhance credibility (напр. информации, сведений)2) Engineering: increase validityУниверсальный русско-английский словарь > повышать достоверность
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40 политическая реальность
1) General subject: political realities2) Military: political credibility, political reality3) Advertising: political entityУниверсальный русско-английский словарь > политическая реальность
См. также в других словарях:
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