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1 megabrand
сущ.марк. мегамарка, мегабренд (марка товара, продаваемая в десятках стран, характеризующаяся большими объемами продаж и требующая крупных маркетинговых затрат)See: -
2 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка
См. также в других словарях:
megabrand — noun An extremely popular brand … Wiktionary
Megabrand — A term given to a brand that has achieved worldwide recognition and sales in the high millions or billions of dollars. Examples are Nike, Liz Claiborne, Prada, Gucci, and Ralph Lauren … Historical Dictionary of the Fashion Industry
Thomson North American Legal — Thomson Reuters North American Legal (formerly Thomson North American Legal) is the strategic business unit of The Thomson Corporation that specializes in furnishing information and office solutions to lawyers and other legal professionals in the … Wikipedia
Victoria's Secret — Infobox Company company name = Victoria s Secret company company type = Subsidiary slogan = foundation= 1977 location = Columbus, Ohio, USA key people= CEO of the MegaBrand: Sharen Jester Turney CEO of Victoria s Secret Stores: Lori Greeley EVP:… … Wikipedia
superbrand — noun An extremely popular brand. Syn: megabrand … Wiktionary
Brand — The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder. See also Brand identity; Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand identity — Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand. See also Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand image — The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity. See also Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Claiborne, Liz — (1929 ) Born Elisabeth Claiborne Ortenberg in Brussels, Belgium, she worked as a designer for more than 25 years. In 1976 with Art Ortenberg, Leonard Bexer, and Jerome Chazen, she created Liz Claiborne. The company s concept was based on the… … Historical Dictionary of the Fashion Industry
Kors, Michael — (1959 ) Born in New York, Kors graduated from the Fashion Institute of Technology. He first achieved success and recognition designing and merchandising for a New York City boutique. In 1981, Kors started his own label with a collection of… … Historical Dictionary of the Fashion Industry