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21 shortfall
shortfall n (in budget, accounts) déficit m ; (in earnings, exports etc) manque m ; there is a shortfall of £10,000 in our budget il manque 10000 livres à notre budget ; there is a shortfall of several hundred in the expected number of applications le nombre de demandes est inférieur de plusieurs centaines au nombre attendu ; to meet ou make up the shortfall between cost and subsidy combler la différence or le déficit entre le coût et les subventions. -
22 target
1 noun(objective) but m, objectif m;∎ to meet production targets atteindre les objectifs de production;∎ to be on target (of plans) se dérouler comme prévu; (of productivity) atteindre les objectifs prévusMARKETING target audience audience f cible;MARKETING target buyer acheteur(euse) m, f cible;target company société f cible;MARKETING target consumer consommateur(trice) m, f cible;target cost coût m ciblé;target date date f ciblée ou visée;MARKETING target group groupe m cible;MARKETING Target Group Index indice m des groupes cibles;MARKETING target market marché m cible;target marketing marketing m ciblé;target population population f cible;target price prix m d'équilibre;target pricing fixation f du prix en fonction de l'objectif(market) cibler; (advertising campaign) diriger;∎ the benefits are targeted at one-parent families les allocations visent les familles monoparentales
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