-
1 media buyer
acheteur(euse) m, f d'espaces (publicitaires) -
2 media
media ['mi:dɪə]1 pl of medium∎ he works in the media il travaille dans les médias;∎ the power of the media la puissance des médias;∎ the news media la presse;∎ he knows how to handle the media il sait s'y prendre avec les journalistes;∎ the media follow or follows her everywhere les journalistes la suivent partout;∎ familiar pejorative he's a bit of a media whore il ferait n'importe quoi pour faire parler de lui dans les médiasdes médias; (interest, coverage) médiatique►► media advertising publicité f média;media analysis analyse f des médias;media analyst analyste mf des médias;media buyer acheteur(euse) m,f d'espaces (publicitaires);media buying achat m d'espace;media circus cirque m médiatique;media consultant conseil m en communication;media coverage couverture f médiatique, médiatisation f;∎ to get too much media coverage être surmédiatisé;media event événement m médiatique;media exposure couverture f médiatique, médiatisation f;media hype battage m médiatique;media mix mix m média;media mogul magnat m des médias;media person homme m de communication, femme f de communication;media plan plan m média;media planner médiaplaneur m, média planner m;media planning média planning m;media research médialogie f;media schedule calendrier m de campagne;media scrum ruée f de journalistes;media studies = études en communication et journalisme;media vehicle support m publicitaire -
3 media
médias m pl;∎ he works in the media il travaille dans les médias;∎ the news media la pressemedia advertising publicité f média;media analysis analyse f des médias;media analyst analyste m f des médias;media buyer acheteur(euse) m, f d'espaces (publicitaires);media buying achat m d'espace;media consultant conseil m en communication;media coverage couverture f médiatique;∎ to get too much media coverage être surmédiatisé(e);media event événement m médiatique;media exposure couverture médiatique;media group groupe m de médias;media hype battage m médiatique;media mix mix média m;media plan plan m média;media planner médiaplaneur m, média planner m;media planning média planning m;media research médialogie f;media schedule calendrier m de campagne;media studies études f pl de communication;media vehicle support m médiatiqueCarlton will use a wide-ranging media mix of radio, posters, press and television … to inform the public, advertising and business communities of its programme and corporate format prior to launch.
-
4 empowerment
= fait d'accorder davantage d'autonomie (à ses employés)The flexibility to work where and how you want to is another key benefit of empowerment. Again, employers can expect to see an increasingly motivated workforce as a result. Media buyer Kate Parry became Just Media's first teleworker as she became disillusioned with working in London. The company set her up with a laptop computer, a fax and a printer. "I am able to speak with my clients and my colleagues efficiently from my home office; communication is the key to our success, so it is very important that I can do this in a suitable environment," she says.
См. также в других словарях:
media buyer — ➔ buyer * * * media buyer UK US noun [U] MARKETING, COMMUNICATIONS ► someone whose job is to arrange to pay to put advertisements on television, radio, or the internet, or in a newspaper, magazine, etc.: »It is the job of the media buyer to get… … Financial and business terms
media buyer — / mi:diə ˌbaɪə/ noun a person in an advertising agency who places advertisements in the media on behalf of clients … Marketing dictionary in english
Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… … Wikipedia
Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of … Wikipedia
Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… … Wikipedia
buyer — Anyone who enters the market to purchase a good or service. For futures, a buyer can be establishing a new position by purchasing a contract ( going long), or liquidating an existing short position. Puts and calls can also be bought, giving the… … Financial and business terms
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
media planning — / mi:diə ˌplænɪŋ/ noun a strategy concerned with what type of media should be used and how much advertising should be done and when ● The marketing manager and media buyer are having a media planning session. ● Proper media planning avoids… … Marketing dictionary in english
Media Play — Fate Closed Founded 1992 Defunct 2006 Headquarters Minnetonka, Minnesota Parent Musicland Media Play was a chain of retail stores founded in 1992 by Musicland … Wikipedia
Media in Hawaii — The state of Hawaii has the following popular media: Contents 1 Newspapers 2 Radio 2.1 Terrestrial 2.2 Satellite 3 … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia