-
1 mass advertising
mass advertising MEDIA, S&M MassenwerbungEnglisch-Deutsch Fachwörterbuch der Wirtschaft > mass advertising
-
2 medium
1. noun2) (intermediate agency) Mittel, dasby or through the medium of — durch
4) (means of communication or artistic expression) Medium, das6) (middle degree) Mittelweg, der; see also academic.ru/33596/happy">happy 1)2. adjectivemittler...; medium nur präd., halb durchgebraten [Steak]* * *['mi:diəm] 1. plurals - media; noun1) (something by or through which an effect is produced: Air is the medium through which sound is carried.) das Mittel2) ((especially in plural) a means (especially radio, television and newspapers) by which news etc is made known: the news media.) die Medien (pl.)3) (a person through whom spirits of dead people are said to speak: I know a medium who says she can communicate with Napoleon.) das Medium4) (a substance in which specimens are preserved, bacteria grown etc.) das Medium2. adjective(middle or average in size, quality etc: Would you like the small, medium or large packet?) mittel* * *me·dium[ˈmi:diəm]1. (average) durchschnittlich, mittelof \medium height von mittlerer Größe\medium [or \medium-dated] securities mittelfristige StaatspapiereII. n<pl -s or -dia>advertising \medium Werbeträger ma \medium for [or of] communication ein Kommunikationsmittel ntthrough the \medium of dance/radio durch das Medium des Tanzes/des Radios\medium of exchange Tauschmittel ntprint \medium Printmedium nt3.<pl -s>(spiritualist) Medium ntculture \medium künstlicher Nährboden5.* * *['miːdɪəm]1. adjquality, size, height, length etc mittlere(r, s); steak halb durch, medium; (= medium-sized) mittelgroßof medium height/build/size — mittelgroß
in/over the medium term — mittelfristig
2. n pl media or -s2) (= surrounding substance) (PHYS) Medium nt; (= environment) Umgebung f; (air, water etc) Element nt3) (= midpoint) Mitte fto strike a happy medium — den goldenen Mittelweg finden
4) (= spiritualist) Medium nt* * *medium [ˈmiːdjəm; -ıəm]A pl -dia [-djə; -dıə], -diums s1. fig Mitte f, Mittel n, Mittelweg m:2. Durchschnitt m, Mittel n3. BIOL, CHEM, PHYS Medium n, Träger m, Mittel n:(culture) medium Kultursubstrat n, (künstlicher) Nährboden4. MAL Bindemittel n5. WIRTSCH Medium n:a) (Tausch-, Zahlungs- etc) Mittel n:medium of exchange (payment)b) Werbemedium, -träger m (Fernsehen, Zeitung etc)6. (künstlerisches) Medium, Ausdrucksmittel n7. (Ausdrucks- etc) Mittel n:8. Hypnose, Parapsychologie: Medium n (Person)9. Medianpapier n (englisches Druckpapier 18 x 28, Schreibpapier 17½ x 22 Zoll; amer. Druckpapier 19 x 24, Schreibpapier 18 x 23 Zoll)B adj1. a) mittler(er, e, es):b) mittelmäßig (Begabung etc)2. Durchschnitts…med. abk1. medical2. medicine3. medieval4. medium* * *1. noun2) (intermediate agency) Mittel, dasby or through the medium of — durch
4) (means of communication or artistic expression) Medium, das2. adjectivemittler...; medium nur präd., halb durchgebraten [Steak]* * *adj.Mittel- präfix.durchschnittich adj.durchschnittlich adj.mittel... adj.
См. также в других словарях:
mass advertising — ➔ advertising * * * mass advertising UK US noun [U] ► MARKETING advertising designed to reach large numbers of people, by using television, radio, newspapers, and the internet: »A mass advertising campaign was mounted … Financial and business terms
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Mass collaboration — is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer supported… … Wikipedia
Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Mass Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex. Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
Mass-Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex.Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
Advertising-free media — refers to media outlets whose output is not funded or subsidised by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of … Wikipedia
mass mailing — UK US noun [C or U] ► MARKETING the posting of advertising or similar material to a lot of people at one time: »The federal agency will conduct a mass mailing to affected businesses. → Compare DIRECT MAILING(Cf. ↑direct mailing), MAILSHOT(Cf. ↑ … Financial and business terms