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1 marketing decision support system
система поддержки решений в маркетинге (система, предназначенная для сбора данных, состоящая из моделей, аналитических инструментов, вычислительных средств, с помощью которых организация получает информацию об окружающей среде) см. также: decision support system (DSS)Англо-русский словарь промышленной и научной лексики > marketing decision support system
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2 channel support
Mktgmarketing or financial support aimed at improving the performance of organizations that sell and distribute products to customers, for example, retailers, sales teams, or wholesalers -
3 distributor support
Mktgmarketing or financial support by manufacturers aimed at improving the performance of organizations that distribute their products -
4 Sales Support Solution
Abbreviation: S3 (USPS launch April 2004: S3 replaces 5 systems: STARS/Account Management, Financial Activity Tracking System, Sales Marketing and Revenue Tracking System, Web Account Revenue Plan and Account Net, 2003)Универсальный русско-английский словарь > Sales Support Solution
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5 отдел маркетинга
1) Aviation: marketing board2) Engineering: marketing support department3) Advertising: marketing department4) EBRD: Business Development Unit -
6 использование технических специалистов фирмы в качестве консультантов в помощь торговым представителям
Economy: total marketing support conceptУниверсальный русско-английский словарь > использование технических специалистов фирмы в качестве консультантов в помощь торговым представителям
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7 концепция поддержки деятельности торговых представителей фирмы техническими специалистами всех профилей
Economy: total marketing support conceptУниверсальный русско-английский словарь > концепция поддержки деятельности торговых представителей фирмы техническими специалистами всех профилей
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8 маркетинговая поддержка
Advertising: marketing supportУниверсальный русско-английский словарь > маркетинговая поддержка
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9 рекламная и маркетинговая поддержка
Cosmetology: Promotional and Marketing SupportУниверсальный русско-английский словарь > рекламная и маркетинговая поддержка
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10 маркетинговые коммуникации
маркетинговые коммуникации
Маркетинговые коммуникации существуют для управления эффективными коммуникациями всех маркетинговых стратегий, мероприятий и событий ОКОИ. Они служат для предоставления консультаций и поддержки всех мероприятий по связям с общественностью и СМИ, предпринятых официальными партнерами, спонсорами и лицензиатами, и являются ключевым контактом для спонсоров по вопросам СМИ и коммуникаций.
маркетинговые коммуникации
Оказание поддержки маркетинг-партнерам в реализации их задач в области связей с общественностью и СМИ. Эта функция ОКОИ отвечает за оказание поддержки маркетинг-партнерам в области поддержания связей с общественностью, рекламы и отношений со СМИ до проведения Игр и в период их проведения, а также она отвечает за обеспечение связи маркетинг-партнеров и их операционных подразделений с главным медиацентром в период проведения Игр. ОКОИ может учредить функциональное подразделение, занимающееся всеми аспектами маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing communications
Marketing communications exist to manage the effective communications of all OCOG marketing strategies, activities and events. It serves to advise and support all public and media relations activities undertaken by official partners, sponsors and licensees and to be the key sponsors' contact for media and communications issues.
marketing communications
Supporting the public relations and media objectives of the marketing partners. This function of the OCOG is responsible for providing key public relations, advertising, and media relations support to the marketing partners before and during the Games time, and is responsible for the interface for marketing partners and their operations at the main media center during the Games time. The OCOG may establish a functional area dealing with marketing communications aspects.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговые коммуникации
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11 маркетинговая программа
маркетинговая программа
Планы или мероприятия, обеспечивающие получение доходов или другой поддержки для Олимпийского движения, конкретной организации, входящей в Олимпийскую семью, или для проведения Игр - как правило, за счет связей с частными коммерческими организациями или использования знаков и изображений Игр, или за счет того и другого.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing program
Plans or activities that generate revenue or other support for the Olympic movement, for a particular organization within the Olympic family, or for the staging of the Games, usually through relationships with private commercial entities or through the use of Olympic marks and imagery, or both.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговая программа
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12 MDSS
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13 comercialización
f.commercialization, commercialisation, marketing, merchandising.* * *1 commercialization, marketing* * *SF (=explotación comercial) commercialization; (=puesta en mercado) marketing* * *femenino ( de producto) marketing; (de lugar, deporte) commercialization* * *= marketing, commercialisation [commercialization, -USA], brokering, merchandising, commodification.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.Ex. The concept of the commercialisation of these activities has attracted much support.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The commodification of, or charging for, geographic information is a topic of rapidly increasing importance.----* cadena de la comercialización = value chain.* capacidad de comercialización = marketability.* comercialización de la información = information brokerage, information broking, information brokering.* comercialización del libro = bookselling [book selling].* conceder licencia de comercialización = license [licence, -USA].* * *femenino ( de producto) marketing; (de lugar, deporte) commercialization* * *= marketing, commercialisation [commercialization, -USA], brokering, merchandising, commodification.Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.
Ex: The concept of the commercialisation of these activities has attracted much support.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The commodification of, or charging for, geographic information is a topic of rapidly increasing importance.* cadena de la comercialización = value chain.* capacidad de comercialización = marketability.* comercialización de la información = information brokerage, information broking, information brokering.* comercialización del libro = bookselling [book selling].* conceder licencia de comercialización = license [licence, -USA].* * *1 (de un producto) marketing2 (de un lugar, deporte) commercializationla comercialización de las fiestas navideñas the commercialization of Christmas* * *
comercialización sustantivo femenino marketing
' comercialización' also found in these entries:
English:
merchandising
* * *1. [de producto] marketing2. [de cultura, deporte] commercialization* * *f marketing; despcommercialization -
14 sustento
m.1 sustenance, bread and butter, livelihood, living.2 support.pres.indicat.1st person singular (yo) present indicative of spanish verb: sustentar.* * *1 (alimento) sustenance, food2 (apoyo) support\ganarse el sustento to earn one's living* * *noun m.1) sustenance2) livelihood* * *SM1) (=apoyo) support2) [para vivir] (=alimento) sustenance; (=manutención) maintenanceganarse el sustento — to earn one's living, earn a livelihood
* * *a) ( apoyo) means of supportganarse el sustento — (liter) to earn one's living, to support oneself
b) ( alimento) sustenance* * *= lifeline, livelihood, nourishment, sustenance, subsistence, backup [back-up].Ex. The challenge to the information professional is to integrate the use of information into the fabric of society, in step with the realization that information flow is the lifeline of modern democracies.Ex. Reference librarianship is 'as much a passion as a livelihood, less a profession than a privilege'.Ex. He was swept across the intersection by a miscellaneous crowd of anxious, energetic persons in search of business or raiment or nourishment or whatever.Ex. The adoption of a marketing approach will help libraries not only in their own self sustenance, but also in the sustenance and self sufficiency of their information products and services.Ex. OCLC is self-supporting and does not require subsistence from outside funding.Ex. The aggressiveness of a number of publications on this subject, replete with their accusations without any backup, can be interpreted as settling of scores.* * *a) ( apoyo) means of supportganarse el sustento — (liter) to earn one's living, to support oneself
b) ( alimento) sustenance* * *= lifeline, livelihood, nourishment, sustenance, subsistence, backup [back-up].Ex: The challenge to the information professional is to integrate the use of information into the fabric of society, in step with the realization that information flow is the lifeline of modern democracies.
Ex: Reference librarianship is 'as much a passion as a livelihood, less a profession than a privilege'.Ex: He was swept across the intersection by a miscellaneous crowd of anxious, energetic persons in search of business or raiment or nourishment or whatever.Ex: The adoption of a marketing approach will help libraries not only in their own self sustenance, but also in the sustenance and self sufficiency of their information products and services.Ex: OCLC is self-supporting and does not require subsistence from outside funding.Ex: The aggressiveness of a number of publications on this subject, replete with their accusations without any backup, can be interpreted as settling of scores.* * *1 (apoyo) means of supportesa pequeña pensión es su único sustento that small pension is her only means of supportganarse el sustento ( liter); to earn one's living, to support oneself2 (alimento) sustenancelas bayas fueron su único sustento berries were his only (form of) sustenance* * *
Del verbo sustentar: ( conjugate sustentar)
sustento es:
1ª persona singular (yo) presente indicativo
sustentó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
sustentar
sustento
sustentar ( conjugate sustentar) verbo transitivo
sustento sustantivo masculino
sustentar verbo transitivo
1 (mantener) to support, maintain: gana lo suficiente para sustentar a la familia, she earns enough to support her family
2 (una opinión, una teoría) to uphold, maintain
3 (sujetar, soportar un peso) to support, hold up
sustento m (alimento) sustenance
ganarse el sustento, to earn one's living
' sustento' also found in these entries:
Spanish:
ganarse
- mantenimiento
- pan
English:
bread
- keep
- livelihood
- supportiveness
- sustenance
* * *sustento nm1. [alimento] sustenance;[mantenimiento] livelihood;ganarse el sustento to earn one's living2. [apoyo] support;su teoría carece de sustento her theory has no foundation* * *m means of support* * *sustento nm1) : means of support, livelihood2) : sustenance, food -
15 гостиничные номера для персонала Олимпийских маркетинг-партнеров
гостиничные номера для персонала Олимпийских маркетинг-партнеров
Олимпийским маркетинг-партнерам, оказывающим поддержку своим концессиям в местах проведения Игр или осуществляющим санкционированную деятельность в период проведения Игр, Оргкомитет «Сочи-2014» поможет в получении необходимых гостиничных номеров рядом с местами проведения Игр. Эти номера будут оплачиваться самими Олимпийскими маркетинг-партнерами, а их число должно соответствовать количеству персонала, который потребуется, в разумных пределах, для оказания такой поддержки концессиям или для осуществления такой деятельности. Местонахождение таких номеров должно удовлетворять соответствующим операционным потребностям.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
hotel rooms for Olympic marketing partners' staff
When Olympic marketing partners provide support to concessions at the venues or conduct authorized activities during the Games period, Sochi 2014 shall assist relevant Olympic marketing partners to obtain the appropriate accommodation (near the venues) at Olympic marketing partners' cost, consistent with the number of staff reasonably required to provide such support, at such concessions or conduct such activities, at locations appropriate to satisfy its operational requirements.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > гостиничные номера для персонала Олимпийских маркетинг-партнеров
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16 componente
adj.component, constituent.m.component (gen) & ( electricity and electronics).* * *► adjetivo1 component, constituent1 (pieza) component, constituent; (ingrediente) ingredient2 (miembro) member\de componente norte METEREOLOGÍA northerlyde componente sur METEREOLOGÍA southerly* * *noun m.component, constituent* * *1.ADJ [gen] component, constituent2. SM1) (=miembro) member2) (=parte) (Quím) component; (Mec) part, component; (Culin) ingredientcomponentes lógicos — (Inform) software
3) (Meteo)* * *Ia) ( de sustancia) constituent (part), component (part); (de equipo, comisión) memberb) (Tec) componentIIfemenino (Fís) component* * *= component, constituent, element, ingredient, building block, token.Ex. The primary components in this area are place of publication, publisher's name and date of publication (that is, the date of edition).Ex. A kit is an item containing two or more categories of material, no one of which is identifiable as the predominant constituent of the item; also designated multimedia item.Ex. In order to support these three elements it is important to have some organisation which takes responsibility for revision and publication.Ex. Typically a patent abstract is informative, and includes in the case of a mixture, its ingredients.Ex. This article seeks to explain why current on-line products have, despite tremendous capitalisation, not yet achieved satisfactory returns, but have provided the necessary building blocks towards future products.Ex. In this case the data is the number of types, not tokens.----* ajuste de la componente estacional = seasonal adjustment.* análisis de componentes principales = principal component(s) analysis.* componente alfa = alpha-component.* componente clave = key element, building block.* componente eléctrico = electrical part.* componente mecánico = mechanical part.* componentes del marketing, los = marketing mix, the.* * *Ia) ( de sustancia) constituent (part), component (part); (de equipo, comisión) memberb) (Tec) componentIIfemenino (Fís) component* * *= component, constituent, element, ingredient, building block, token.Ex: The primary components in this area are place of publication, publisher's name and date of publication (that is, the date of edition).
Ex: A kit is an item containing two or more categories of material, no one of which is identifiable as the predominant constituent of the item; also designated multimedia item.Ex: In order to support these three elements it is important to have some organisation which takes responsibility for revision and publication.Ex: Typically a patent abstract is informative, and includes in the case of a mixture, its ingredients.Ex: This article seeks to explain why current on-line products have, despite tremendous capitalisation, not yet achieved satisfactory returns, but have provided the necessary building blocks towards future products.Ex: In this case the data is the number of types, not tokens.* ajuste de la componente estacional = seasonal adjustment.* análisis de componentes principales = principal component(s) analysis.* componente alfa = alpha-component.* componente clave = key element, building block.* componente eléctrico = electrical part.* componente mecánico = mechanical part.* componentes del marketing, los = marketing mix, the.* * *1 (de una sustancia) constituent, constituent part, component, component part; (de un equipo, una comisión) member2 ( Tec) component( Fís) componentviento de componente norte northerly wind* * *
componente sustantivo masculino
(de equipo, comisión) memberb) (Tec) component
componente
I adjetivo component
II mf (de un grupo, equipo) member
III m (elemento, pieza) component
(ingrediente) ingredient
' componente' also found in these entries:
Spanish:
resistencia
English:
component
- constituent
- element
- ingredient
* * *♦ adjcomponent, constituent♦ nm1. [pieza] component2. [de sustancia] constituent3. Gram component♦ nmf[persona] member♦ nfviento de componente este/sur easterly/southerly wind* * *m component;componentes de automóviles vehicle parts o components* * *componente adj & nm: component, constituent -
17 elemento
m.1 element (sustancia).elemento químico chemical elementestar (uno) en su elemento to be in one's element2 factor.el elemento sorpresa the surprise factor3 individual (en equipo, colectivo) (person).4 item, entry.* * *1 (gen) element2 (parte) component, part3 (individuo) type, sort1 (atmosféricos) elements2 (fundamentos) rudiments, basic principles\estar uno en su elemento figurado to be in one's element¡menudo elemento! / ¡vaya elemento! familiar he's a right one!elementos de juicio facts of the case* * *noun m.* * *SM1) (=parte) elementla integridad es un elemento importante de su carácter — integrity is an important element in his character
2) (Fís, Quím) element3) (Elec) element; [de pila] cell4) (=ambiente)5) (=persona)vino a verle un elemento — LAm someone came to see you
¡menudo elemento estás hecho, Pepe! — Esp * you're a proper little terror Pepe!
su marido es un elemento de cuidado — Esp * her husband is a nasty piece of work *
7) Caribe (=tipo raro) odd person, eccentric8) pl elementos (=nociones) elements, basic principleselementos de geometría — elements of geometry, basic geometry sing
9) pl elementos (=fuerzas naturales) elementsquedó a merced de los elementos — liter she was left at the mercy of the elements
10)elementos de juicio — data sing, facts
* * *I1) (Elec, Fís, Quím) element; ( fuerza natural)2)a) ( componente) elementb) ( medio)3) ( ambiente)está/se siente en su elemento — he's in his element
4) elementos masculino plural elements (pl)elementos de física — elements of physics, basic physics
5) (de secador, calentador) element6)a) ( persona)b) (RPl) ( tipo de gente) crowdIIel elemento que va a ese club — the crowd that goes o the people who go to that club
- ta masculino, femenino (Esp fam & pey)su hijo está hecho un elemento — her son is a little monster o brat (colloq)
* * *= component, data element, element, element, item, building block.Ex. The primary components in this area are place of publication, publisher's name and date of publication (that is, the date of edition).Ex. The Working Group undertook to determine from the data available what data elements should be included for each type of authority.Ex. In order to support these three elements it is important to have some organisation which takes responsibility for revision and publication.Ex. An element is a group of characters, a word, phrase, etc., representing a distinct unit of bibliographic information and forming part of an area (q.v.) of the description.Ex. Since only twenty or so items can be displayed on the screen at a time, the ↑ (Up), ↓ (Down), Page Up and Page Down keys are used to scroll through the listing.Ex. This article seeks to explain why current on-line products have, despite tremendous capitalisation, not yet achieved satisfactory returns, but have provided the necessary building blocks towards future products.----* colocar como primer elemento de un encabezamiento compuesto = lead.* elemento afín = nearest neighbour.* elemento bibliográfico = bibliographic element.* elemento clave = key element, building block.* elemento de absorción = absorber.* elemento de búsqueda ficticio = rogue string.* elemento de cambio = agent of(for) change.* elemento de entrada = entry element.* elemento destacado = standout.* elemento esencial = essential, kingpin.* elemento importante = major force.* elemento intangible = intangible.* elemento integrante = fixture.* elemento que se repite = repeater.* elementos del marketing, los = marketing mix, the.* enfrentarse a los elementos = brave + the elements.* hacer frente a los elementos = brave + the elements.* luchar contra los elementos = brave + the elements.* subelemento = sub-element [subelement].* * *I1) (Elec, Fís, Quím) element; ( fuerza natural)2)a) ( componente) elementb) ( medio)3) ( ambiente)está/se siente en su elemento — he's in his element
4) elementos masculino plural elements (pl)elementos de física — elements of physics, basic physics
5) (de secador, calentador) element6)a) ( persona)b) (RPl) ( tipo de gente) crowdIIel elemento que va a ese club — the crowd that goes o the people who go to that club
- ta masculino, femenino (Esp fam & pey)su hijo está hecho un elemento — her son is a little monster o brat (colloq)
* * *= component, data element, element, element, item, building block.Ex: The primary components in this area are place of publication, publisher's name and date of publication (that is, the date of edition).
Ex: The Working Group undertook to determine from the data available what data elements should be included for each type of authority.Ex: In order to support these three elements it is important to have some organisation which takes responsibility for revision and publication.Ex: An element is a group of characters, a word, phrase, etc., representing a distinct unit of bibliographic information and forming part of an area (q.v.) of the description.Ex: Since only twenty or so items can be displayed on the screen at a time, the &\#8593; (Up), &\#8595; (Down), Page Up and Page Down keys are used to scroll through the listing.Ex: This article seeks to explain why current on-line products have, despite tremendous capitalisation, not yet achieved satisfactory returns, but have provided the necessary building blocks towards future products.* colocar como primer elemento de un encabezamiento compuesto = lead.* elemento afín = nearest neighbour.* elemento bibliográfico = bibliographic element.* elemento clave = key element, building block.* elemento de absorción = absorber.* elemento de búsqueda ficticio = rogue string.* elemento de cambio = agent of(for) change.* elemento de entrada = entry element.* elemento destacado = standout.* elemento esencial = essential, kingpin.* elemento importante = major force.* elemento intangible = intangible.* elemento integrante = fixture.* elemento que se repite = repeater.* elementos del marketing, los = marketing mix, the.* enfrentarse a los elementos = brave + the elements.* hacer frente a los elementos = brave + the elements.* luchar contra los elementos = brave + the elements.* subelemento = sub-element [subelement].* * *A2(fuerza natural): los elementos the elementsluchar contra los elementos to struggle against the elementsB1 (componente) elementlos distintos elementos de la oración the different elements of the sentenceel elemento dramático de una novela the dramatic element in a novelintrodujo un elemento de tensión en las relaciones it brought an element of tension into the relationshipel elemento sorpresa the element of surprise2(medio): no disponemos de los elementos básicos para llevar a cabo la tarea we lack the basic resources with which to carry out the taskCompuesto:mpl facts (pl)carezco de elementos de juicio para opinar I do not have sufficient information o facts o data to be able to form an opinion ( frml)C(ambiente): en el museo está/se siente en su elemento he's in his element at the museumme han sacado de mi elemento y no sé lo que hago I'm out of my element and I don't know what I'm doingelementos de física elements of physics, basic physicsE (CS) (de un secador, calentador) elementF1(persona): es un elemento pernicioso he's a bad influenceelementos subversivos subversive elements2 ( RPl) (tipo de gente) crowdno me gusta el elemento que va a ese club I don't like the crowd that goes o the people who go to that clubmasculine, feminine( Esp fam pey): es una elementa de cuidado she's a really nasty character o a nasty piece of work ( colloq)su hijo está hecho un elemento her son has turned into a little monster o horror o terror o brat ( colloq)* * *
elemento sustantivo masculino
los elementos ( fuerzas naturales) the elementsb) ( persona):
elementos subversivos subversive elements;
es un elemento de cuidado (Esp fam &
pey) he's a nasty piece of work
elemento sustantivo masculino
1 element
2 (parte integrante) component, part
3 fam (tipo, sujeto) type, sort: ¡menudo e. estás tú hecho!, you are a real handful! 4 elementos, elements
(nociones básicas) rudiments: no tengo elementos de juicio, I haven't enough information
5 (medio vital) habitat: cuando va a una fiesta está en su elemento, she's in her element at parties
' elemento' also found in these entries:
Spanish:
componente
- disuasiva
- disuasivo
- disuasoria
- disuasorio
- nunca
- clasificar
- dato
- detalle
- estaño
- metal
- pieza
English:
air
- deterrent
- element
- fire
- lifeblood
- solid
- troublemaking
- unit
- constituent
- creep
- essential
- fixture
- ingredient
* * *♦ nm1. [sustancia] element;elemento (químico) (chemical) element;los cuatro elementos the four elements2. [medio natural] element;el agua es el elemento de estos animales water is these animals' natural element;en su elemento in one's element;entre niños está en su elemento he's in his element when he's with children;le quitaron el puesto de bibliotecario y lo sacaron de su elemento he was removed from his post as librarian and taken out of his element3. [parte, componente] element;el elemento clave en el proceso de fabricación es la materia prima the key element in the manufacturing process is the raw material;cada elemento del motor debe estar bien ajustado every part of the engine must be fitted tightly4. [factor] factor;un elemento decisivo en el triunfo electoral a decisive factor in the election victory;un elemento de distensión en las negociaciones a certain easing of tension in the negotiations;el elemento sorpresa the element of surpriseelementos incontrolados provocaron graves destrozos unruly elements caused serious damage♦ elementos nmpl1. [fuerzas atmosféricas] elements;se desataron los elementos the force of the elements was unleashed;luchar contra los elementos to struggle against the elements2. [nociones básicas] rudiments, basics3. [medios, recursos] resources, means;carece de los elementos mínimos indispensables para la tarea he lacks the minimum resources necessary for the task;no tenemos elementos de juicio para pronunciarnos we don't have sufficient information to give an opinionelemento2, -a nm,f¡vaya elemento que está hecho! he's a prize specimen!, he's a real piece of work!2. Chile, Perú, PRico [torpe] dimwit, blockhead* * *m element;estar en su elemento fig be in one’s element* * *elemento nm: element* * *elemento n1. (en general) element2. (persona) little horror / little devil¡menudo elemento es tu hijo! your son's a little horror! -
18 ФНД «Маркетинг»
ФНД «Маркетинг»
Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
Marketing FA (MKTG)
Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ФНД «Маркетинг»
-
19 anuncio
m.1 announcement.2 sign, herald (presagio).3 ad, commercial, insertion, advertisement.4 signboard, shopsign.pres.indicat.1st person singular (yo) present indicative of spanish verb: anunciar.* * *2 (publicidad) advertisement, advert, ad3 (valla publicitaria) hoarding, US billboard4 (cartel) poster, notice\anuncios económicos / anuncios clasificados classified adverts, small adsanuncios por palabras classified adverts, small ads* * *noun m.1) advertisement, ad, commercial2) announcement* * *SM1) (Com) [en un periódico] advertisement, advert, ad *; [en TV, radio] advertisement, advert, commercial; (=cartel) posterponer un anuncio en un periódico — to put an advertisement o advert o ad * in a newspaper
prohibido fijar o pegar anuncios — post o stick no bills
anuncio publicitario — advertisement, advert, commercial
anuncios clasificados — classified ads *, classified advertisements, classifieds
tablónanuncios por palabras — classified ads, small ads *
2) (=notificación) announcement3) (=presagio) omen, signfue un anuncio de las desgracias futuras — it was an omen o a sign of the misfortunes to come
* * *1) ( de noticia) announcement; ( presagio) sign, omen2) (Com, Marketing) ( en periódico) advertisement, ad (colloq); ( en televisión) commercialinsertar un anuncio en el periódico — to place o put an advertisement in the newspaper
prohibido fijar anuncios — bill stickers o posters will be prosecuted
•* * *= announcement, notice, spot, advert.Nota: Abreviatura de advertisment.Ex. Printed current awareness bulletins may be produced from similar facilities to those in above, except that here the announcement will relate only to newly added items.Ex. Notices may be useful in this context for the user who wishes to familiarise himself with the workings of the catalogue before approaching a terminal.Ex. Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex. There was no support for a hypothesis that there would be more provocatively dressed women in sporting event adverts than in those accompanying soap operas or prime time shows = No se confirmó la hipótesis de que habría más mujeres vestidas de una forma provocativa en los anuncios de los acontecimientos deportivos que en los que se emiten con las telenovelas o con los programas de mayor audiencia.----* anuncio comercial = commercial.* anuncio de compra-venta = classified ad, classified advertisement.* anuncio de empleo = job advertisement.* anuncio de trabajo = help wanted ad, help wanted notice.* anuncio oficial = official announcement.* anuncio personal = personal ad.* anuncio por palabras = classified advertisement, classified ad.* anuncio publicitario = ad (advertisement), advertisement (ad), spot advertising.* anuncio publicitario de la radio = radio commercial, sound bite, radio spot.* anuncio publicitario de televisión = television commercial.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television spot.* anuncios de trabajo = help-wanted advertising.* anuncios en los medios de comunicación = media releases.* cancioncilla de anuncio publicitario = jingle.* hombre anuncio = sandwich man, sandwich-board man, human billboard.* mantenido por anuncios = ad-driven, advertisement driven.* programas espía de anuncios = adware.* sintonía de anuncio publicitario = jingle.* tablón de anuncios = noticeboard, bulletin board, message board, display board.* tablón de anuncios electrónico = online bulletin board.* tablón electrónico de anuncios = electronic bulletin board (EEB), bulletin board system (BBS).* * *1) ( de noticia) announcement; ( presagio) sign, omen2) (Com, Marketing) ( en periódico) advertisement, ad (colloq); ( en televisión) commercialinsertar un anuncio en el periódico — to place o put an advertisement in the newspaper
prohibido fijar anuncios — bill stickers o posters will be prosecuted
•* * *= announcement, notice, spot, advert.Nota: Abreviatura de advertisment.Ex: Printed current awareness bulletins may be produced from similar facilities to those in above, except that here the announcement will relate only to newly added items.
Ex: Notices may be useful in this context for the user who wishes to familiarise himself with the workings of the catalogue before approaching a terminal.Ex: Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex: There was no support for a hypothesis that there would be more provocatively dressed women in sporting event adverts than in those accompanying soap operas or prime time shows = No se confirmó la hipótesis de que habría más mujeres vestidas de una forma provocativa en los anuncios de los acontecimientos deportivos que en los que se emiten con las telenovelas o con los programas de mayor audiencia.* anuncio comercial = commercial.* anuncio de compra-venta = classified ad, classified advertisement.* anuncio de empleo = job advertisement.* anuncio de trabajo = help wanted ad, help wanted notice.* anuncio oficial = official announcement.* anuncio personal = personal ad.* anuncio por palabras = classified advertisement, classified ad.* anuncio publicitario = ad (advertisement), advertisement (ad), spot advertising.* anuncio publicitario de la radio = radio commercial, sound bite, radio spot.* anuncio publicitario de televisión = television commercial.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television spot.* anuncios de trabajo = help-wanted advertising.* anuncios en los medios de comunicación = media releases.* cancioncilla de anuncio publicitario = jingle.* hombre anuncio = sandwich man, sandwich-board man, human billboard.* mantenido por anuncios = ad-driven, advertisement driven.* programas espía de anuncios = adware.* sintonía de anuncio publicitario = jingle.* tablón de anuncios = noticeboard, bulletin board, message board, display board.* tablón de anuncios electrónico = online bulletin board.* tablón electrónico de anuncios = electronic bulletin board (EEB), bulletin board system (BBS).* * *A1 (de una noticia) announcement2 (presagio) sign, omenun anuncio de muerte an augur of death ( liter)B ( Com, Marketing) (en un periódico) advertisement, ad ( colloq); (en la televisión) commercial, advertisement ( BrE)insertar un anuncio en el periódico to place o put an advertisement in the newspaperpuse un anuncio en la facultad I put an ad o ( BrE) advert up in the department[ S ] prohibido fijar anuncios bill stickers o posters will be prosecuted, stick no billsCompuestos:advice of dispatchdisplay advertisement● anuncios breves or clasificadosmpl classified advertisements (pl), classified sectionmpl classified advertisements (pl), classified section* * *
Del verbo anunciar: ( conjugate anunciar)
anuncio es:
1ª persona singular (yo) presente indicativo
anunció es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
anunciar
anuncio
anunciar ( conjugate anunciar) verbo transitivo
‹lluvias/tormentas› to forecast
anuncio sustantivo masculino
( presagio) sign, omen
( en televisión) commercial;
anuncios clasificados or por palabras classified advertisements (pl)
anunciar verbo transitivo
1 (promocionar un producto) to advertise
2 (notificar) to announce
anuncio sustantivo masculino
1 (publicitario) advertisment, advert, ad
2 (noticia) announcement
3 (cartel, letrero) notice, poster
' anuncio' also found in these entries:
Spanish:
convenir
- fotolito
- insertar
- musiquilla
- necesitar
- presagio
- aviso
- comercial
- convocatoria
- lema
- pasar
- poner
- recortar
- spot
English:
ad
- advert
- advertise
- advertisement
- announcement
- bulletin
- capture
- commercial
- marriage
- notice
- sandwich-board
- sandwich-man
- short
- small ad
- spot
- spread
- stick up
- word
- bedlam
- fix
- go
- small
* * *anuncio nm1. [de noticia] announcement2. [cartel, aviso] notice;[póster] poster anuncio luminoso illuminated sign3. [publicitario] [en prensa] advertisement, Br advert;[en televisión] advertisement, commercial, Br advert anuncios breves classified ads o adverts;anuncios clasificados classified ads o adverts;anuncios por palabras classified ads o adverts;anuncio personal [por palabras] personal advert;anuncio publicitario display advertisement4. [presagio] sign, herald;esas nubes son un anuncio de tormenta those clouds mean a storm is on its way;el enfrentamiento era el anuncio de una cruenta guerra civil the clash was the prelude to a bloody civil war* * *m1 announcement2 ( presagio) sign3 COM advertisement;sección de anuncios advertisement section;anuncio luminoso illuminated sign* * *anuncio nm1) : announcement2) : advertisement, commercial* * *anuncio n1. (declaración) announcement2. (de publicidad) advertisement / advert -
20 благотворительный маркетинг
благотворительный маркетинг
Дополнительная деятельность маркетинг-партнера по сбору средств в поддержку Олимпийской организации. Собранные средства могут поступать от маркетинг-партнера, широкой общественности или из обоих источников. Подобная деятельность может включать:
• покупку населением премиального товара с перечислением вырученных средств в поддержку сборной команды России;
• выплату маркетинг-партнером денежной суммы ОКОИ, НОК, Олимпийской сборной команде России, НПК или Паралимпийской сборной команде России всякий раз, когда приобретается товар, предоставляемый маркетинг-партнером, используется услуга, оказываемая маркетинг-партнером, и т.д.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
cause-related marketing
Marketing partner’s incremental fund-raising activities aimed at supporting the Olympic organization. The funds raised can come from the marketing partner, the general public, or a combination of both. Activities may include:
• the purchase by the public of a premium item with the resultingrevenues going to support the Russian team;
• the marketing partner's contribution of a sum of money to the OCOG, NOC, Olympic Russian team, NPC or Paralympic Russian team each time the marketing partner's product is purchased or service is used; etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > благотворительный маркетинг
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