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1 Marketing Strategy
Business: MSУниверсальный русско-английский словарь > Marketing Strategy
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2 marketing strategy formulation
Англо-русский словарь промышленной и научной лексики > marketing strategy formulation
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3 big-event marketing strategy
стратегия маркетинга, построенная на увязке рекламной кампании с крупным событием в культурной и общественной жизниАнгло-русский словарь промышленной и научной лексики > big-event marketing strategy
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4 marketing
marketing s.m. (econ.) (tecniche di vendita) marketing: marketing di massa, mass marketing; marketing di prova, test marketing; marketing dei servizi, service marketing; ricerca di marketing, marketing research (o analysis); marketing mix, combinazione dei fattori di marketing, marketing mix; accordo di marketing, marketing agreement; costo di marketing, marketing cost; direttore dell'ufficio di marketing, marketing manager (o director); addetto al marketing, marketing man; controllo di marketing, marketing control; strategia di marketing, marketing strategy (o policy).* * *['marketing]sostantivo maschile invariabile marketing* * *marketing/'marketing/m.inv.marketing. -
5 Marketing Advisory Committee
■ A UEFA committee whose main duties are to discuss the general marketing strategy for all UEFA competitions, to advise on matters concerning the relationship between UEFA and its various marketing and media partners, and to foster exchanges between national associations and/or clubs on marketing and media matters.■ UEFA-Kommission, die unter anderem die allgemeine Marketingstrategie für sämtliche UEFA-Wettbewerbe bespricht, in Angelegenheiten betreffend die Beziehungen zwischen der UEFA und ihren verschiedenen Marketing- und Medienpartnern berät und den Austausch unter Nationalverbänden und/oder Vereinen zu Marketing- und Medienangelegenheiten fördert.Englisch-deutsch wörterbuch fußball > Marketing Advisory Committee
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6 marketing
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7 Marketing
n; -(s), kein Pl.; WIRTS. marketing* * *das Marketingmarketing* * *Mar|ke|ting ['markətɪŋ]nt -s, no plmarketing* * *((the study of) the processes by which anything may be sold: He is in charge of marketing; ( also adjective) marketing methods.) marketing* * *Mar·ke·ting<-s>[ˈma:rkətɪŋ]nt kein pl marketing no pl, no indef arteine neue Strategie des \Marketings a new marketing strategy* * *das; Marketings (Wirtsch.) marketing* * ** * *das; Marketings (Wirtsch.) marketing* * *n.marketing n. -
8 Marketing
Mar·ke·ting <-s> [ʼma:rkətɪŋ] ntmarketing no pl, no indef art;eine neue Strategie des \Marketings a new marketing strategy -
9 marketing-dominated strategy
стратегия менеджмента, ставящая во главу угла потребительский спрос; ориентированная на маркетингАнгло-русский словарь промышленной и научной лексики > marketing-dominated strategy
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10 departamento de marketing
(n.) = marketing departmentEx. Marketing departments are recognizing that the Internet can provide an effective marketing strategy due to its potential capability of exposure to millions of people.* * *(n.) = marketing departmentEx: Marketing departments are recognizing that the Internet can provide an effective marketing strategy due to its potential capability of exposure to millions of people.
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11 test marketing
Mktgthe use of a smallscale version of a marketing plan, usually in a restricted area or with a small group, to test the marketing strategy for a new product. Test marketing gauges both the success of the marketing strategy and the reactions of consumers to a new product by giving an indication of the potential response to a product nationwide. Test marketing avoids the costs of a full-scale launch of an untested product, but a drawback is that both the product and marketing plan are exposed to competitors. -
12 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
13 global marketing
Mktga marketing strategy used mainly by multinational companies to sell goods or services internationally. Global marketing requires that there is harmonization between the marketing policies for different countries and that the marketing mix for the different countries can be adapted to the local market conditions. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures. -
14 generic strategy
Gen Mgta strategy for marketing products or services. Generic strategy is a term introduced by Michael Porter. He suggested there are three generic strategies for marketing products or services: cost leadership, differentiation, and focus. The first implies the supply of products in a more cost-effective way than competitors; the second refers to adding value to products or services; and the third focuses on a specific product market segment with the goal of establishing a monopoly. -
15 harvesting strategy
Fina reduction in or cessation of marketing for a product prior to it being withdrawn from sale resulting in an increase in profits on the back of previous marketing and advertising campaigns -
16 אסטרטגיה שיווקית
marketing strategy -
17 стратегія маркетингу
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18 маркетинговая стратегия
Русско-английский словарь по экономии > маркетинговая стратегия
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19 анализ плана маркетинга
Русско-английский большой базовый словарь > анализ плана маркетинга
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20 группа маркетинга
Русско-английский большой базовый словарь > группа маркетинга
См. также в других словарях:
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Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… … Wikipedia
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Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… … Wikipedia