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41 services marketing
марк. маркетинг услуг (деятельность по продвижению и реализации услуг, напр., финансовых, медицинских, бытовых и т. д.; в отличие от продвижения и реализации товаров)See:* * * -
42 services marketing
[com] marketing usluga -
43 marketing of library services
English-Russian library and information terminology dictionary > marketing of library services
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44 services marketing
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45 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer. -
46 consumer services marketing
Mktgthe marketing of services to domestic consumers. Consumer services marketing may promote such services as banking, insurance, travel and tourism, leisure, telecommunications, and services provided by local authorities. Strategies to market these services to business constitute industrial services marketing.The ultimate business dictionary > consumer services marketing
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47 transportation services for marketing partners
транспортные услуги для маркетинг-партнеров
ОКОИ предоставляет маркетинг-партнерам следующие транспортные услуги:
• Автобусная программа для маркетинг-партнеров.
• Пропуска для транспортных средств и разрешения на парковку.
• Транспортная система для партнеров Уровня I.
• Автомобили с водителями, выделенные маркетинг-партнерам.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
transportation services for marketing partners
OCOG is responsible for establishing and delivering transport services for marketing partners. These include:
• Marketing partner coach program
• Vehicle access and/or parking permits
• Tier I partners transport system
• Marketing partner allocated vehicles and drivers
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > transportation services for marketing partners
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48 industrial services marketing
Mktgthe industrial marketing of services. Industrial services marketing may promote services such as maintenance contracts, insurance, training, transportation, office cleaning, and advertising to industry, businesses, and other institutions. Many services offered to industry are also offered to the consumer, but promoting them to consumers requires a variety of strategies derived from consumer services marketing.The ultimate business dictionary > industrial services marketing
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49 ambush marketing
- теневой/паразитический маркетинг
- теневой маркетинг
теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
теневой/паразитический маркетинг
Любые намеренные или ненамеренные попытки создания ложной или несанкционированной ассоциации с ОКОИ, МОК, ОКР, Эстафетой Олимпийского огня или Играми; любая реклама, продвижение, продажа, обмен или обращение товаров или услуг, любая деятельность, расцениваемая как коммерческая, или любая другая деятельность юридических или физических лиц, включающая несанкционированное использование символики Игр; или любые попытки ввести общественность в заблуждение посредством создания ложного впечатления о том, что производитель товаров или поставщик услуг каким-либо образом ассоциирован с Играми или другими мероприятиями, организуемыми ОКОИ, МОК, ОКР или Эстафетой Олимпийского огня.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
Any intentional or unintentional attempts to create a false or unauthorized association with OCOG, IOC, ROC, OTR or the Games; any advertising, promotion, sale, exchange or circulation of goods or services, any commercial identification activity or any other activity by an incorporated or unincorporated entity that involves unauthorized usage of the Olympic marks; or any attempts to mislead the public such as by creating the illusion that the manufacturer of the goods or provider of services is in any way associated with the Games or other events organized by OCOG, IOC, ROC or OTR.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing
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50 client services department
подразделение клиентского сервиса
Основной задачей данного подразделения является надлежащее оказание услуг маркетинг-партнерам Игр с целью реализации их контрактных прав и привилегий, а также выполнения их коммерческих задач. Подразделение по обслуживанию клиентов представляет собой главное связующее звено между ОКОИ и маркетинг-партнерами.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
client services department
It’s primary role is to provide Games marketing partners with the appropriate servicing to ensure that their contractual rights and benefits are delivered and that their business objectives are met. The client services department is the central point for the marketing partners within the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > client services department
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51 global marketing
Mktga marketing strategy used mainly by multinational companies to sell goods or services internationally. Global marketing requires that there is harmonization between the marketing policies for different countries and that the marketing mix for the different countries can be adapted to the local market conditions. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures. -
52 network marketing
Mktgthe selling of goods or services through a network of selfemployed agents or representatives. Network marketing usually involves several levels of agents, each level on a different commission rate. Each agent is encouraged to recruit other agents. In genuine network marketing, in contrast to pyramid selling, there is an end product or service sold to customers. Another version of network marketing is the loose cooperative relationship between a company, its competitors, collaborators, suppliers, and other organizations affecting the overall marketing function. -
53 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment. -
54 inter-ambush marketing
внутренний теневой маркетинг
Помимо прямых нарушений прав маркетинг-партнеров, иногда внутри ОКОИ возникают ситуации, которые можно рассматривать как проявление теневого маркетинга, что совершенно недопустимо и может привести к серьезным финансовым потерям. Такого рода ситуации возникают, когда некоторые подразделения ОКОИ не имеют информации о правах маркетинг-партнеров и о том, какие права им предоставлены и какую продукцию и услуги они могут предоставлять. Эти упущения зачастую объясняются недостаточно отлаженным процессом внутренней коммуникации и обмена информацией между подразделениями в результате постоянных изменений оргструктуры ОКОИ и его быстрого роста.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
inter-ambush marketing
In addition to being a direct violation of marketing partners' rights, ambush activity within the OCOG is particularly embarrassing and can be costly. Internal OCOG ambush occurs when functions are unaware of marketing partners' rights and the scope of the products and services they can provide. These shortcomings often are the result of poor internal communication caused by the ever changing and rapidly growing OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > inter-ambush marketing
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55 domestic marketing program
национальная маркетинговая программа
маркетинговая программа Оргкомитета «Сочи-2014»
Данная программа рассчитана на весь период деятельности ОКОИ; в ее рамках будут предоставлены финансирование, поставки и услуги, необходимые для проведения Игр. Национальная маркетинговая программа дополняет Всемирную Олимпийскую программу МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
domestic marketing program
Sochi 2014 marketing program
This program spans the life of the OCOG and provides funding, products and services for the delivery of the Games. The Domestic program complements the TOP program.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
- маркетинговая программа Оргкомитета «Сочи-2014»
EN
Англо-русский словарь нормативно-технической терминологии > domestic marketing program
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56 Sochi 2014 marketing program
национальная маркетинговая программа
маркетинговая программа Оргкомитета «Сочи-2014»
Данная программа рассчитана на весь период деятельности ОКОИ; в ее рамках будут предоставлены финансирование, поставки и услуги, необходимые для проведения Игр. Национальная маркетинговая программа дополняет Всемирную Олимпийскую программу МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
domestic marketing program
Sochi 2014 marketing program
This program spans the life of the OCOG and provides funding, products and services for the delivery of the Games. The Domestic program complements the TOP program.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
- маркетинговая программа Оргкомитета «Сочи-2014»
EN
Англо-русский словарь нормативно-технической терминологии > Sochi 2014 marketing program
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57 industrial marketing
Mktgthe marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making. -
58 training services
услуги обученияThe franchisee is provided with a total package for marketing the product, including the product's name, any patented processes, accounting procedures, marketing strategy and training services. — Получатель франшизы обеспечивается полным пакетом для маркетинга продукта, включая наименование продукта (торговую марку), все патентованные процессы, процедуры отчетности, маркетинговую стратегию и услуги обучения.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > training services
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59 Technical Manual on Marketing Partner Services
техническое руководство по услугам для маркетинг-партнеров
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > Technical Manual on Marketing Partner Services
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60 receipts from marketing goods and services
English-Russian base dictionary > receipts from marketing goods and services
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