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1 Ambush-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
2 Schmarotzer-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
3 Trittbrett-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
4 PPPP
PPPP (Abk. für price, product, promotion, public relations) ECON, S&M Preis m, Produkt n, Werbung f, Kommunikation f; Preis m, Produkt n, Promotion f, Public Relations f (the 4 elements of marketing mix) -
5 four Ps
four Ps S&M vier Elemente des Marketing-Mix (Produkt, Preis, Werbung, Kommunikation; product, price, promotion, Public Relations)
См. также в других словарях:
public relations — consultants are employed by companies to keep their business on the financial pages and in the minds of investors. London Stock Exchange Glossary * * * public relations ˌpublic reˈlations noun MARKETING 1. abbreviation PR [uncountable] the work… … Financial and business terms
public relations officer — ➔ officer * * * public relations officer UK US noun [C] (ABBREVIATION PRO) MARKETING, COMMUNICATIONS ► someone whose job is to build a good reputation for an organization and manage its relationship with the public … Financial and business terms
public relations exercise — UK US noun [countable] [singular public relations exercise plural public relations exercises] an event or activity that is intended to make people have a good opinion about a person or organization Thesaurus: advertising, marketing and pr … Useful english dictionary
Public relations — Journalism News · Writing style Ethics · Objectivity Values · … Wikipedia
Public Relations — Öffentlichkeitsarbeit (auch: Public Relations [ˌpʌblɪk rɪˈleɪʃənz], PR) bezeichnet: einen weit gefassten Begriff für die Gestaltung der öffentlichen Kommunikation von Organisationen, Unternehmen, Behörden, Ideen oder Einzelpersonen ein in einem… … Deutsch Wikipedia
public relations — 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. [1800 10] * * *… … Universalium
Public Relations (PR) — von Dr. Perry Reisewitz I. Begriff Der aus dem Amerikanischen entlehnte Begriff „Public Relations (PR)“ wird in Deutschland im Wesentlichen mit dem Begriff „Öffentlichkeitsarbeit“ assoziiert, wenn auch die Zielrichtung der bezeichneten… … Lexikon der Economics
Spin (public relations) — Spin doctor redirects here. For the rock band, see Spin Doctors. In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain… … Wikipedia
Rivera Public Relations — is a San Francisco based consultancy specializing in public relations. It is owned by Jared and Steve Rivera. History Rivera Public Relations was founded by Jared Rivera in January 2005 in San Francisco, California. He started the company after… … Wikipedia
public relations man — one who works in advertising and marketing, one who promotes a company … English contemporary dictionary
Edward Howard (public relations firm) — Infobox Company company name = Edward Howard company type = Private company slogan = Leveraging The Power Of Communication foundation = Cleveland, Ohio, 1925 location = Cleveland, Ohio key people = Kathy Cupper Obert, CEO; Wayne Hill, President;… … Wikipedia