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21 event marketing
стратегия маркетинга, опирающаяся на «привязку» рекламной камлании к какому-либо событию в общественной жизниАнгло-русский словарь промышленной и научной лексики > event marketing
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22 Ambush-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
23 Schmarotzer-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
24 Trittbrett-Marketing
■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen.■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so. -
25 ambush marketing
■ Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.■ Gesamtheit der Marketing-, Promotion-, Werbe- und PR-Aktivitäten, die im Zusammenhang mit einem Wettbewerb stehen, von einer nicht dazu ermächtigten Person durchgeführt werden und darauf abzielen, aus dem Wert und Goodwill des Wettbewerbs Kapital zu schlagen. -
26 cause-related marketing
марк. маркетинг через благотворительность*, благотворительный маркетинг* (маркетинговая деятельность, связывающая продажи продукции компании с финансированием ею благотворительных или общественных мероприятий)The popularity of cause-related marketing is another illustration of the growing links between corporate social and financial objectives. — Популярность благотворительного маркетинга является еще одной иллюстрацией укрепления связи между социальными и финансовыми целями корпораций.
See:Англо-русский экономический словарь > cause-related marketing
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27 events marketing
1) марк. = event marketing 1),2) марк. событийный маркетинг (продвижение товаров компании и ее марок с помощью ассоциирования компании с каким-л. особым событием: теннисным или шахматным турниром, фестивалем, благотворительной акцией и т. п.)See: -
28 training and event marketing
SAP. маркетинг в сфере мероприятийУниверсальный англо-русский словарь > training and event marketing
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29 big-event marketing strategy
стратегия маркетинга, построенная на увязке рекламной кампании с крупным событием в культурной и общественной жизниАнгло-русский словарь промышленной и научной лексики > big-event marketing strategy
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30 маркетинговое мероприятие событийного характера
Advertising: marketing eventУниверсальный русско-английский словарь > маркетинговое мероприятие событийного характера
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31 планирование и проведение маркетингового мероприятия
Microsoft: Marketing Event Planning and ExecutionУниверсальный русско-английский словарь > планирование и проведение маркетингового мероприятия
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32 событие в маркетинге
Advertising: marketing eventУниверсальный русско-английский словарь > событие в маркетинге
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33 событийное мероприятие маркетинга
Advertising: marketing eventУниверсальный русско-английский словарь > событийное мероприятие маркетинга
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34 маркетинговый контроль
маркетинговый контроль
Оргкомитет «Сочи-2014» осуществляет «маркетинговый контроль» над мероприятием или программой, если:
• Оргкомитет «Сочи-2014» (или назначенная им третья сторона) предоставляет любые маркетинговые права в связи с тем или иным мероприятием или программой;
• мероприятие или программа инициируется (Оргкомитетом «Сочи-2014» или назначенной им третьей стороной) в связи с Играми, или символикой Оргкомитета «Сочи-2014», или использованием символики Оргкомитет «Сочи-2014» или ОКР; или
• мероприятие иного рода инициируется (Оргкомитетом «Сочи-2014» или назначенной им третьей стороной) как «Олимпийское».
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing control
Sochi 2014 is deemed to have "marketing control" over an event or program if:
• Sochi 2014 (or a third party appointed by Sochi 2014) offers any marketing rights in connection with the event or program;
• the event or program is promoted (whether by Sochi 2014 or by a third party appointed by Sochi 2014) in connection with the Games or a Sochi 2014 mark or is using a Sochi 2014 mark or a ROC mark; or
• the event is otherwise promoted (whether by Sochi 2014 or by a third party appointed by Sochi 2014) as “Olympic”.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > маркетинговый контроль
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35 маркетинг отдельного события
Большой англо-русский и русско-английский словарь > маркетинг отдельного события
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36 событийный маркетинг
Marketology: event-based marketing (it is a time-sensitive marketing or sales communication reacting to a customer-specific event; also called event-driven marketing)Универсальный русско-английский словарь > событийный маркетинг
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37 ограничения для компаний-конкурентов
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ограничения для компаний-конкурентов
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38 competitor limitations
ограничения для компаний-конкурентов
В случае, если Оргкомитет «Сочи-2014» пожелает предоставить Олимпийские маркетинговые права компании-конкуренту, Оргкомитет «Сочи-2014» обязан прежде получить консультацию Всемирного партнера и убедить его в том, что предоставление таких прав любой компании-конкуренту не будет непосредственно препятствовать Олимпийским маркетинговым правам, предоставленным партнеру, и не снизит их ценность. Более того, в случае, если Оргкомитет «Сочи-2014» предоставит Олимпийские маркетинговые права какой-либо компании-конкуренту с согласия МОК, это не будет означать предоставления компании-конкуренту Олимпийских маркетинговых прав на рекламу или продвижение корпоративного имиджа в целом.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
competitor limitations
In the event that Sochi 2014 desires to grant Olympic marketing rights to a competitor company, Sochi 2014 shall be required to first consult with the TOP partner and explain to the TOP partner that the grant of such rights to any
competitor company will not directly impede or diminish the value of the Olympic marketing rights granted to the partner. Further, in the event any competitor company is granted Olympic marketing rights by Sochi 2014 with IOC consent, Sochi 2014 may not grant Olympic marketing rights to a competitor company for general corporate image advertising or promotions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > competitor limitations
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39 anuncio
m.1 announcement.2 sign, herald (presagio).3 ad, commercial, insertion, advertisement.4 signboard, shopsign.pres.indicat.1st person singular (yo) present indicative of spanish verb: anunciar.* * *2 (publicidad) advertisement, advert, ad3 (valla publicitaria) hoarding, US billboard4 (cartel) poster, notice\anuncios económicos / anuncios clasificados classified adverts, small adsanuncios por palabras classified adverts, small ads* * *noun m.1) advertisement, ad, commercial2) announcement* * *SM1) (Com) [en un periódico] advertisement, advert, ad *; [en TV, radio] advertisement, advert, commercial; (=cartel) posterponer un anuncio en un periódico — to put an advertisement o advert o ad * in a newspaper
prohibido fijar o pegar anuncios — post o stick no bills
anuncio publicitario — advertisement, advert, commercial
anuncios clasificados — classified ads *, classified advertisements, classifieds
tablónanuncios por palabras — classified ads, small ads *
2) (=notificación) announcement3) (=presagio) omen, signfue un anuncio de las desgracias futuras — it was an omen o a sign of the misfortunes to come
* * *1) ( de noticia) announcement; ( presagio) sign, omen2) (Com, Marketing) ( en periódico) advertisement, ad (colloq); ( en televisión) commercialinsertar un anuncio en el periódico — to place o put an advertisement in the newspaper
prohibido fijar anuncios — bill stickers o posters will be prosecuted
•* * *= announcement, notice, spot, advert.Nota: Abreviatura de advertisment.Ex. Printed current awareness bulletins may be produced from similar facilities to those in above, except that here the announcement will relate only to newly added items.Ex. Notices may be useful in this context for the user who wishes to familiarise himself with the workings of the catalogue before approaching a terminal.Ex. Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex. There was no support for a hypothesis that there would be more provocatively dressed women in sporting event adverts than in those accompanying soap operas or prime time shows = No se confirmó la hipótesis de que habría más mujeres vestidas de una forma provocativa en los anuncios de los acontecimientos deportivos que en los que se emiten con las telenovelas o con los programas de mayor audiencia.----* anuncio comercial = commercial.* anuncio de compra-venta = classified ad, classified advertisement.* anuncio de empleo = job advertisement.* anuncio de trabajo = help wanted ad, help wanted notice.* anuncio oficial = official announcement.* anuncio personal = personal ad.* anuncio por palabras = classified advertisement, classified ad.* anuncio publicitario = ad (advertisement), advertisement (ad), spot advertising.* anuncio publicitario de la radio = radio commercial, sound bite, radio spot.* anuncio publicitario de televisión = television commercial.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television spot.* anuncios de trabajo = help-wanted advertising.* anuncios en los medios de comunicación = media releases.* cancioncilla de anuncio publicitario = jingle.* hombre anuncio = sandwich man, sandwich-board man, human billboard.* mantenido por anuncios = ad-driven, advertisement driven.* programas espía de anuncios = adware.* sintonía de anuncio publicitario = jingle.* tablón de anuncios = noticeboard, bulletin board, message board, display board.* tablón de anuncios electrónico = online bulletin board.* tablón electrónico de anuncios = electronic bulletin board (EEB), bulletin board system (BBS).* * *1) ( de noticia) announcement; ( presagio) sign, omen2) (Com, Marketing) ( en periódico) advertisement, ad (colloq); ( en televisión) commercialinsertar un anuncio en el periódico — to place o put an advertisement in the newspaper
prohibido fijar anuncios — bill stickers o posters will be prosecuted
•* * *= announcement, notice, spot, advert.Nota: Abreviatura de advertisment.Ex: Printed current awareness bulletins may be produced from similar facilities to those in above, except that here the announcement will relate only to newly added items.
Ex: Notices may be useful in this context for the user who wishes to familiarise himself with the workings of the catalogue before approaching a terminal.Ex: Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex: There was no support for a hypothesis that there would be more provocatively dressed women in sporting event adverts than in those accompanying soap operas or prime time shows = No se confirmó la hipótesis de que habría más mujeres vestidas de una forma provocativa en los anuncios de los acontecimientos deportivos que en los que se emiten con las telenovelas o con los programas de mayor audiencia.* anuncio comercial = commercial.* anuncio de compra-venta = classified ad, classified advertisement.* anuncio de empleo = job advertisement.* anuncio de trabajo = help wanted ad, help wanted notice.* anuncio oficial = official announcement.* anuncio personal = personal ad.* anuncio por palabras = classified advertisement, classified ad.* anuncio publicitario = ad (advertisement), advertisement (ad), spot advertising.* anuncio publicitario de la radio = radio commercial, sound bite, radio spot.* anuncio publicitario de televisión = television commercial.* anuncio publicitario de un libro = advertising blurb.* anuncio publicitario por radio = radio spot, sound bite, radio commercial.* anuncio publicitario por televisión = television spot.* anuncios de trabajo = help-wanted advertising.* anuncios en los medios de comunicación = media releases.* cancioncilla de anuncio publicitario = jingle.* hombre anuncio = sandwich man, sandwich-board man, human billboard.* mantenido por anuncios = ad-driven, advertisement driven.* programas espía de anuncios = adware.* sintonía de anuncio publicitario = jingle.* tablón de anuncios = noticeboard, bulletin board, message board, display board.* tablón de anuncios electrónico = online bulletin board.* tablón electrónico de anuncios = electronic bulletin board (EEB), bulletin board system (BBS).* * *A1 (de una noticia) announcement2 (presagio) sign, omenun anuncio de muerte an augur of death ( liter)B ( Com, Marketing) (en un periódico) advertisement, ad ( colloq); (en la televisión) commercial, advertisement ( BrE)insertar un anuncio en el periódico to place o put an advertisement in the newspaperpuse un anuncio en la facultad I put an ad o ( BrE) advert up in the department[ S ] prohibido fijar anuncios bill stickers o posters will be prosecuted, stick no billsCompuestos:advice of dispatchdisplay advertisement● anuncios breves or clasificadosmpl classified advertisements (pl), classified sectionmpl classified advertisements (pl), classified section* * *
Del verbo anunciar: ( conjugate anunciar)
anuncio es:
1ª persona singular (yo) presente indicativo
anunció es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
anunciar
anuncio
anunciar ( conjugate anunciar) verbo transitivo
‹lluvias/tormentas› to forecast
anuncio sustantivo masculino
( presagio) sign, omen
( en televisión) commercial;
anuncios clasificados or por palabras classified advertisements (pl)
anunciar verbo transitivo
1 (promocionar un producto) to advertise
2 (notificar) to announce
anuncio sustantivo masculino
1 (publicitario) advertisment, advert, ad
2 (noticia) announcement
3 (cartel, letrero) notice, poster
' anuncio' also found in these entries:
Spanish:
convenir
- fotolito
- insertar
- musiquilla
- necesitar
- presagio
- aviso
- comercial
- convocatoria
- lema
- pasar
- poner
- recortar
- spot
English:
ad
- advert
- advertise
- advertisement
- announcement
- bulletin
- capture
- commercial
- marriage
- notice
- sandwich-board
- sandwich-man
- short
- small ad
- spot
- spread
- stick up
- word
- bedlam
- fix
- go
- small
* * *anuncio nm1. [de noticia] announcement2. [cartel, aviso] notice;[póster] poster anuncio luminoso illuminated sign3. [publicitario] [en prensa] advertisement, Br advert;[en televisión] advertisement, commercial, Br advert anuncios breves classified ads o adverts;anuncios clasificados classified ads o adverts;anuncios por palabras classified ads o adverts;anuncio personal [por palabras] personal advert;anuncio publicitario display advertisement4. [presagio] sign, herald;esas nubes son un anuncio de tormenta those clouds mean a storm is on its way;el enfrentamiento era el anuncio de una cruenta guerra civil the clash was the prelude to a bloody civil war* * *m1 announcement2 ( presagio) sign3 COM advertisement;sección de anuncios advertisement section;anuncio luminoso illuminated sign* * *anuncio nm1) : announcement2) : advertisement, commercial* * *anuncio n1. (declaración) announcement2. (de publicidad) advertisement / advert -
40 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé
См. также в других словарях:
Marketing Event — inszeniertes Ereignis in Form einer Veranstaltungen oder einer Aktion, die den Kunden firmen oder angebotsbezogene Kommunikationsinhalte erlebnisorientiert vermitteln soll. Vgl. auch ⇡ Event Marketing … Lexikon der Economics
event marketing — ➔ marketing * * * event marketing UK US noun [U] (also events marketing) MARKETING ► the job of advertising products by selling or providing them at events in order to gain new customers: »My business is promotional products and event marketing.… … Financial and business terms
event — UK US /ɪˈvent/ noun [C] ► an activity that is planned for a special purpose and usually involves a lot of people, for example, a meeting, party, trade show, or conference: manage/plan/organize an event »The marketing team is organizing an event… … Financial and business terms
event planner — event planning UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT… … Financial and business terms
event planning — UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT MANAGEMENT(Cf. ↑event… … Financial and business terms
event management — ➔ management * * * event management UK US noun [U] ► (also events management) the job of planning and managing large events such as conferences, trade shows, and parties: »an event management company/business/service → … Financial and business terms
Event-Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
Event Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Marketing Fair — The Marketing Fair also known as the PUZZLE, is an annual marketing event that happens at the IILM], Gurgaon, India. The Marketing Fair, originally conceived and started in 1979 by Dr. Sharad Sarin of XLRI Jamshedpur, India has been replicated… … Wikipedia
Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… … Wikipedia