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61 market
I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt]* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercato2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercato2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vendere- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt] -
62 background
['bækgraund]tło nt; ( of person) ( origins) pochodzenie nt; ( educational) wykształcenie ntagainst a background of — na tle +gen
* * *1) (the space behind the principal or most important figures or objects of a picture etc: He always paints ships against a background of stormy skies; trees in the background of the picture.) tło2) (happenings that go before, and help to explain, an event etc: the background to a situation.) tło3) (a person's origins, education etc: She was ashamed of her humble background.) pochodzenie -
63 market
['mɑːkɪt] 1. n( for vegetables etc) targ m; ( COMM) rynek m (zbytu)2. vtsprzedawać; new product wprowadzać (wprowadzić perf) na rynekon the market — dostępny na rynku, w sprzedaży
* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) rynek, targ2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) rynek2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) sprzedawać- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
64 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) tirgus2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) tirgus, noiets2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) tirgoties; pārdot- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *tirgus; noiets, tirgus; pārdošana, tirdzniecība; pieprasījums; pārtikas veikals; vest uz tirgu; pārdot, tirgoties; iepirkties -
65 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) turgus, prekyvietė2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) rinka, paklausa2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) (stengtis) parduoti- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
66 market
n. marknad; torg; efterfrågan; köpmarknad, säljmarknad (inom ekonomi)--------v. marknadsföra; handla på torget; sälja på torget; handla med* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) torg, marknadsplats2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) marknad2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) sälja- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
67 below-the-line communication
below-the-line communication GEN Below-the-Line-Kommunikation f (communication by means of sales promotion, sponsoring or event marketing, but excluding classical advertising)Englisch-Deutsch Fachwörterbuch der Wirtschaft > below-the-line communication
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68 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) tržiště2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) trh2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) prodávat- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *• trh• tržiště• tržní• obchodovat -
69 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) trhovisko2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) trh2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) predávať- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *• stržit• tržisko• trhovisko• trhová cena• trh• predaj• predávat na trhu• predat na trhu• dopyt• jarmok• kurz• odbyt• obchodovat• obchod -
70 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) piaţă2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) piaţă2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) a vinde- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
71 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) αγορά2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) αγορά2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) πουλώ,διοχετεύω στην αγορά- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market -
72 go
1. n разг. ход, ходьба; движениеthe boat rolled gently with the come and go of small waves — лодка мягко покачивалась на мелких волнах
on the go — на ходу; на ногах
passing go — решающий ход в настольной игре «го»
2. n разг. обстоятельство, положение; неожиданный поворот делtell me how things go ? — расскажите мне, как идут дела?
3. n разг. попыткаto have a go at — попытаться, рискнуть, попытать счастья
4. n разг. приступ5. n разг. порция6. n разг. сделка, соглашение7. n разг. разг. энергия, воодушевление; рвение; увлечение8. n разг. разг. успех; удача; успешное предприятиеto make a go of it — добиться успеха, преуспеть
he is convinced that he can make a go of it — он уверен, что добьётся в этом деле успеха
9. n разг. редк. походка10. n разг. ход; бросок«мимо»
quite the go — последний крик моды; предмет всеобщего увлечения
first go — первым делом, сразу же
at a go — сразу, зараз
11. a амер. разг. быть в состоянии готовности; работать12. v идти, ходить13. v направляться, следовать; ехать, поехатьto go on a journey — поехать в путешествие; совершать путешествие
to go on a visit — поехать с визитом; поехать погостить
14. v ездить, путешествовать, передвигатьсяto go at a crawl — ходить, ездить или двигаться медленно
15. v ходить, курсировать16. v уходить, уезжатьwe came at six and went at nine — мы пришли в шесть, а ушли в девять
I must be going now, I must be gone — теперь мне нужно уходить
she is gone — она ушла, её нет
17. v отходить, отправлятьсяto go gunning — охотиться, ходить на охоту
18. v двигаться, быть в движенииgo along — идти, двигаться
go forth — быть опубликованным, изданным
19. v двигаться с определённой скоростьюto go along — двигаться дальше; идти своей дорогой
to go nap — поставить всё на карту, идти на большой риск
20. v работать, действовать, функционировать21. v жить, действовать, функционироватьhe manages to keep going — он как-то тянет, ему удаётся держаться
22. v тянуться, проходить, пролегать, простиратьсяmountains that go from east to west — горы, тянущиеся с востока на запад
go by — проходить, проезжать мимо
23. v дотягиваться; доходитьto go to the races — ходить на скачки; ходить на бега
go about — расхаживать, ходить туда и сюда; слоняться
24. v протекать, проходитьvacation goes quickly — не успеваешь оглянуться, а отпуск кончился
I hope all goes well with you — надеюсь, что у вас всё хорошо
how did the voting go? — как завершилось голосование?; каковы результаты голосования?
25. v исчезать; проходить26. v исчезнуть, пропастьthe key has gone somewhere — ключ куда-то распространяться; передаваться
27. v передаваться28. v иметь хождение, быть в обращенииto go out of curl — быть выбитым из колеи; утратить форму
to go to oblivion — быть преданным забвению, быть забытым
29. v идти; брать на себя; решатьсяto go snacks — делить поровну; делиться ; брать свою долю
30. v податься; рухнуть; сломаться, расколотьсяfirst the sail went and then the mast — сперва подался парус, а затем и мачта
there goes another button! — ну вот, ещё одна пуговица отлетела!
31. v потерпеть крах, обанкротитьсяto go phut — лопнуть, потерпеть крах
go to smash — разориться; обанкротиться
to go to smash — разориться, обанкротиться
to go bust — остаться без копейки, обанкротиться
32. v отменяться, уничтожаться33. v отказываться; избавляться34. v быть расположенным, следовать в определённом порядкеto go by the title of … — быть известным под именем …
35. v храниться, находиться; становиться36. v умещаться, укладыватьсяthe thread is too thick to go into the needle — нитка слишком толстая, чтобы пролезть в иголку
37. v равняться38. v заканчиваться определённым результатом39. v гласить, говоритьthe story goes that he was murdered — говорят, что его убили
properly speaking, you ought to go — собственно говоря, вы должны уйти
40. v звучатьthe tune goes something like this … — вот как, примерно, звучит этот мотив
41. v звонитьI hear the bells going — я слышу, как звонят колокола
42. v бить, отбивать время43. v умирать, гибнутьshe is gone — она погибла, она умерла
to go to rack and ruin — обветшать; разрушиться; погибнуть
44. v пройти, быть принятымto take a turn, to go for a turn — пройтись
to go for a trot — быстро пройтись, пробежаться
45. v быть приемлемым46. v разг. выдерживать, терпеть47. v справляться, одолевать48. v ходить определённым шагомgo and see — заходить; зайти; навещать; навестить
go to see — заходить; зайти; навещать; навестить
49. v спариватьсяСинонимический ряд:1. energy (noun) birr; energy; hardihood; pep; potency; tuck2. fling (noun) crack; fling; pop; shot; slap; stab; try; whack; whirl3. occurrence (noun) circumstance; episode; event; happening; incident; occasion; occurrence; thing4. success (noun) arrival; flying colors; prosperity; success; successfulness5. time (noun) bout; hitch; innings; shift; siege; spell; stint; time; tour; trick; turn; watch6. vigor (noun) bang; drive; getup; get-up-and-go; punch; push; snap; starch; vigor; vitality7. agree (verb) accord; agree; check; check out; cohere; comport; conform; consist; consort; correspond; dovetail; fit in; harmonise; harmonize; jibe; march; quadrate; rhyme; square; tally8. bear (verb) abide; bear; brook; digest; endure; lump; stand; stick out; stomach; suffer; support; sustain; swallow; sweat out; take; tolerate9. become (verb) become; come; get; grow; wax10. decline (verb) decline; deteriorate; fade11. depart (verb) depart; exit; get away; get off; leave; pop off; pull out; push off; quit; retire; retreat; run along; shove off; take off; withdraw12. die (verb) cash in; conk; decease; demise; die; drop; expire; go away; go by; pass away; pass out; peg out; perish; pip; succumb13. disappear (verb) disappear; dissolve; vanish14. enjoy (verb) enjoy; like; relish15. fit (verb) belong; fit16. give (verb) bend; break; break down; buckle; cave; cave in; collapse; crumple; fold up; give; yield17. go on (verb) continue; go on; maintain; persist18. go with (verb) go with; suit19. happen (verb) befall; betide; chance; develop; do; fall out; hap; happen; occur; rise; transpire20. make (verb) head; make; set out; strike out21. move (verb) move; travel; walk22. offer (verb) bid; offer23. proceed (verb) advance; cruise; elapse; fare; hie; journey; pass; proceed; progress; push on; wend24. resort (verb) apply; recur; refer; repair; resort; resort to; turn25. run (verb) carry; extend; lead; range; reach; run; stretch; vary26. set (verb) bet; gamble; lay; risk; set; stake; venture; wager27. spend (verb) conclude; consume; exhaust; expend; finish; run through; spend; stop; terminate; use up; wash up28. succeed (verb) arrive; click; come off; come through; flourish; go over; make out; pan out; prosper; prove out; score; succeed; thrive; work out29. work (verb) act; function; operate; perform; workАнтонимический ряд:appear; approach; arrive; become; break down; clash; come; endure; enter; fail; improve; lack; live; persist; quit; regress; remain; rest; stand; stay -
73 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) marché2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) marché2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vendre- marketing - market-garden - market-place - market-square - market price/value - market research - be on the market -
74 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) feira, mercado2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercado2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vender- marketing - market-garden - market-place - market-square - market price/value - market research - be on the market -
75 development
development [dɪ'veləpmənt](a) (of body, person, mind) développement m, formation f; (of ideas, language) développement m, évolution f; (of argument, theme) développement m, exposé m; (of plot, situation) déroulement m, développement m; (of business) développement m, expansion f; (of invention, process) mise f au point; (of region) mise f en valeur, exploitation f;∎ they propose the development of this land as a residential area ils suggèrent d'aménager ce terrain en zone résidentielle;(b) (incident, event) fait m nouveau;∎ we're awaiting further developments nous attendons la suite des événements ou les derniers développements;∎ a surprise development un rebondissement;∎ there has been an unexpected development l'affaire a pris une tournure inattendue;∎ there are no new developments il n'y a rien de nouveau;∎ the latest developments in the former Soviet Union les derniers événements survenus dans l'ex-Union Soviétique;∎ the latest developments in medical research les dernières découvertes médicales∎ housing development cité f (ouvrière);∎ industrial development zone f industrielle►► British development area = zone économiquement sinistrée bénéficiant d'aides publiques en vue de sa reconversion;Finance development capital capital-développement m;development grant subvention f pour le développement;development loans crédits mpl de développement;Marketing development stage (of product) phase f de développement;development system = système informatique conçu pour le développement de logicielsUn panorama unique de l'anglais et du français > development
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76 display
display [dɪ'spleɪ](a) (gifts, medals, ornaments etc) exposer; pejorative exhiber; (items in exhibition) mettre en exposition, exposer; Commerce (goods for sale) mettre en étalage, exposer(b) (notice, poster, exam results, prices) afficher(c) (courage, determination, skill) faire preuve de, montrer; (anger, affection, friendship, interest) manifester;∎ the country displayed its military might le pays a montré sa puissance militaire;∎ to display one's ignorance/talent faire la preuve de son ignorance/talent(animal, bird, fish) faire la parade3 noun(a) (of gifts, medals, ornaments) exposition f; pejorative exhibition f; Commerce (of goods for sale) mise f en étalage; (goods for sale) étalage m, exposition f;∎ to be on display être exposé;∎ to put sth on display exposer qch;∎ to be on public display être présenté au public;∎ for display (only) (on book) exemplaire de démonstration;∎ you'll have a fine display of flowers vous aurez un beau déploiement de fleurs(b) (of notice, poster, exam results, prices) affichage m;∎ the exam results were on display les résultats des examens étaient affichés(c) (of courage, determination, skill) démonstration f; (of anger, affection, friendship, interest) manifestation f;∎ an air display un meeting aérien;∎ a military display une parade militaire;∎ a fireworks display un feu d'artifice;∎ a display of force une démonstration de force;∎ he gave us a display of his juggling skills il nous a fait une démonstration de ses talents de jongleur;∎ I have never seen such a display of incompetence je n'ai jamais vu un tel déploiement ou étalage d'incompétence;∎ to make a great display of sth faire parade de qch;∎ he made a great display of being injured il a joué les grands blessés(e) Computing (screen, device) écran m; (visual information) affichage m, visualisation f; (of calculator) viseur m(f) (by animal, bird, fish) parade f►► Press & Typography display advertisement encadré m;Press & Typography display advertising étalage m publicitaire;Computing display area surface f d'affichage, zone f d'affichage; (in store) espace m d'exposition;display card carte f d'affichage;display copy (of book) exemplaire m de démonstration;display furniture mobilier m de présentation;display lighting éclairage m de l'étalage ou de la vitrine;display material matériel m de présentation;display panel tableau m ou panneau m d'affichage;display rack présentoir m;display screen écran m de visualisation;display shelf présentoir m;display space surface f d'exposition;display stand présentoir m;Computing display unit unité f de visualisation ou d'affichage; (for goods) présentoir m; -
77 follow-up
1 noun(a) (to event, programme) suite f; (on case, file) suivi m; Medicine (appointment) visite f ou examen m de contrôle;∎ this meeting is a follow-up to that held in May cette réunion est la suite de celle tenue en mai(b) (bill, letter) rappel m(action, survey, work) complémentaire►► Medicine follow-up care soins mpl post-hospitaliers;follow-up interview (for job, research) deuxième entretien m;follow-up letter lettre f de rappel ou de relance;Computing follow-up message (in newsgroups) suivi m d'article;follow-up phone call coup m de téléphone de rappel ou de relance;Marketing follow-up publicity publicité f de rappel;follow-up visit visite f de contrôle -
78 publicize
(a) (make known) faire connaître (au public);∎ her father is a minister, but she doesn't publicize the fact son père est ministre, mais elle ne tient pas spécialement à ce que cela se sache ou elle ne le crie pas sur les toits;∎ his much publicized blunders don't help his image ses célèbres gaffes ne font rien pour arranger son image de marque;∎ the government's environmental reforms have been well publicized in the press la presse a beaucoup parlé des réformes du gouvernement en matière d'environnement∎ the festival was well publicized le festival a été annoncé à grand renfort de publicité;∎ the launch of the their new product has been widely publicized leur nouveau produit a été lancé à grand renfort de publicité -
79 television
television ['telɪ‚vɪʒən]1 noun(a) (system, broadcasts) télévision f;∎ to watch television regarder la télévision;∎ we don't watch much television on ne regarde pas souvent la télévision;∎ to go on television passer à la télévision;∎ to work in television travailler à la télévision;∎ a film made for television un téléfilm;∎ it makes/doesn't make good television ça a/n'a pas un bon impact télévisuel∎ I saw her on (the) television je l'ai vue à la télévision;∎ to turn the television up/down/off/on monter le son de/baisser le son de/éteindre/allumer la télévision;∎ is there anything good on television tonight? qu'est-ce qu'il y a de bien à la télévision ce soir?;∎ colour/black-and-white television télévision f (en) couleur/(en) noir et blanc∎ to make a television appearance passer à la télévision►► television advertisement publicité f télévisée;television advertising publicité f télévisée;television audience (reached by advertising) audience f télévisuelle;television broadcaster télédiffuseur m;television broadcasting network réseau m de télédistribution;television camera caméra f de télévision;∎ it's my first time in front of the television cameras c'est la première fois que je suis devant les caméras;television campaign campagne f télévisuelle;television channel chaîne f de télévision;television commercial spot m;television drama drame m télévisé;television film téléfilm m, film m pour la télévision;television guide journal m de télévision;television interview interview f télévisée ou à la télévision;television journalist journaliste mf de télévision;television lounge salle f de télévision;television network réseau m télévisuel;television news journal m télévisé, JT m;television personality vedette f de la télévision;television programme émission f de télévision, programme m télévisé;television receiver récepteur m de télévision;television rights droits mpl de télédiffusion;television room salle f de télévision;television set téléviseur m, (poste m de) télévision f;television show spectacle m télévisé;television sponsoring parrainage-télévision m;television studio studio m de télévision;(a) (film) = téléfilm tiré d'un livre ou d'un film; (series) = série télévisée tirée d'un livre ou d'un film(b) (at conference, public event) retransmission f;∎ there will be a television tie-in at the conference la conférence sera retransmise à la télévision;television tube tube m cathodique;television viewer téléspectateur(trice) m,f;Marketing television viewing panel panel m de téléspectateurs -
80 ancillary events
дополнительные мероприятия
Любые мероприятия или программы помимо самих Игр, находящиеся в области маркетингового контроля Оргкомитета «Сочи-2014» и включающие без ограничений культурную программу и специальные мероприятия.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ancillary events
Any event or program, other than the Games themselves, that is under the direct or indirect marketing control of Sochi 2014 and includes without limitation the cultural program and the signature events.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ancillary events
См. также в других словарях:
Marketing Event — inszeniertes Ereignis in Form einer Veranstaltungen oder einer Aktion, die den Kunden firmen oder angebotsbezogene Kommunikationsinhalte erlebnisorientiert vermitteln soll. Vgl. auch ⇡ Event Marketing … Lexikon der Economics
event marketing — ➔ marketing * * * event marketing UK US noun [U] (also events marketing) MARKETING ► the job of advertising products by selling or providing them at events in order to gain new customers: »My business is promotional products and event marketing.… … Financial and business terms
event — UK US /ɪˈvent/ noun [C] ► an activity that is planned for a special purpose and usually involves a lot of people, for example, a meeting, party, trade show, or conference: manage/plan/organize an event »The marketing team is organizing an event… … Financial and business terms
event planner — event planning UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT… … Financial and business terms
event planning — UK US noun [U] (also events planning) ► the task of planning large events such as conferences, trade shows, and parties: »A Chicago based event planning company was hired by the city to coordinate the fair. → Compare EVENT MANAGEMENT(Cf. ↑event… … Financial and business terms
event management — ➔ management * * * event management UK US noun [U] ► (also events management) the job of planning and managing large events such as conferences, trade shows, and parties: »an event management company/business/service → … Financial and business terms
Event-Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
Event Marketing — Inhaltsverzeichnis 1 Marketing Events 2 Merkmale von Events 3 Siehe auch 4 Literatur 5 Weblinks // … Deutsch Wikipedia
marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… … Financial and business terms
Marketing Fair — The Marketing Fair also known as the PUZZLE, is an annual marketing event that happens at the IILM], Gurgaon, India. The Marketing Fair, originally conceived and started in 1979 by Dr. Sharad Sarin of XLRI Jamshedpur, India has been replicated… … Wikipedia
Event management — is the application of the management practice of project management to the creation and development of festivals and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event… … Wikipedia