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81 Absatzdenken
Absatzdenken
marketing concept -
82 вкусы потребителей
экон.фраз. consumers' tastesThe marketing concept offers the interpretation that consumers' tastes and requirements have to be taken into account if large stocks are not to be left unsold. — Концепция маркетинговой деятельности предлагает трактовку, заключающуюся в том, что необходимо брать в расчет вкусы и потребности потребителей, если нельзя оставлять нераспроданными большие запасы товара.
Дополнительный универсальный русско-английский словарь > вкусы потребителей
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83 потребности потребителей
экон.фраз. consumers' requirementsThe marketing concept offers the interpretation that consumers' tastes and requirements have to be taken into account if large stocks are not to be left unsold. — Концепция маркетинговой деятельности предлагает трактовку, заключающуюся в том, что необходимо брать в расчет вкусы и потребности потребителей, если нельзя оставлять нераспроданными большие запасы товара.
Дополнительный универсальный русско-английский словарь > потребности потребителей
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84 concepto mercadotécnico
m.marketing concept. -
85 broad business philosophy
философия маркетинга; см. также marketing conceptАнгло-русский словарь промышленной и научной лексики > broad business philosophy
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86 концепция социально этического маркетинга
Русско-английский большой базовый словарь > концепция социально этического маркетинга
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87 анализ плана маркетинга
Русско-английский большой базовый словарь > анализ плана маркетинга
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88 группа маркетинга
Русско-английский большой базовый словарь > группа маркетинга
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89 концепция маркетинга
Русско-английский большой базовый словарь > концепция маркетинга
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90 применение маркетинга
Русско-английский большой базовый словарь > применение маркетинга
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91 программа маркетинга
Русско-английский большой базовый словарь > программа маркетинга
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92 планирование маркетинга
Русско-английский военно-политический словарь > планирование маркетинга
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93 цель маркетинга
Русско-английский военно-политический словарь > цель маркетинга
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94 проверка концепции
Русско-английский большой базовый словарь > проверка концепции
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95 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
96 концепция маркетинга
Русско-французский финансово-экономическому словарь > концепция маркетинга
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97 comercialización
f.commercialization, commercialisation, marketing, merchandising.* * *1 commercialization, marketing* * *SF (=explotación comercial) commercialization; (=puesta en mercado) marketing* * *femenino ( de producto) marketing; (de lugar, deporte) commercialization* * *= marketing, commercialisation [commercialization, -USA], brokering, merchandising, commodification.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.Ex. The concept of the commercialisation of these activities has attracted much support.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The commodification of, or charging for, geographic information is a topic of rapidly increasing importance.----* cadena de la comercialización = value chain.* capacidad de comercialización = marketability.* comercialización de la información = information brokerage, information broking, information brokering.* comercialización del libro = bookselling [book selling].* conceder licencia de comercialización = license [licence, -USA].* * *femenino ( de producto) marketing; (de lugar, deporte) commercialization* * *= marketing, commercialisation [commercialization, -USA], brokering, merchandising, commodification.Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.
Ex: The concept of the commercialisation of these activities has attracted much support.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The commodification of, or charging for, geographic information is a topic of rapidly increasing importance.* cadena de la comercialización = value chain.* capacidad de comercialización = marketability.* comercialización de la información = information brokerage, information broking, information brokering.* comercialización del libro = bookselling [book selling].* conceder licencia de comercialización = license [licence, -USA].* * *1 (de un producto) marketing2 (de un lugar, deporte) commercializationla comercialización de las fiestas navideñas the commercialization of Christmas* * *
comercialización sustantivo femenino marketing
' comercialización' also found in these entries:
English:
merchandising
* * *1. [de producto] marketing2. [de cultura, deporte] commercialization* * *f marketing; despcommercialization -
98 promoción
f.1 promotion, advancement, furtherance, development.2 promotion, giveaway.3 promotion, preferment, raise of position.* * *1 (gen) promotion2 EDUCACIÓN year, US class\campaña de promoción promotion campaignpromoción interna internal promotion* * *noun f.* * *SF1) (=ascenso) [gen] promotion, advancement; [profesional] promotion2) [de producto, oferta] promotion3)4) (=año) class, yearestaba en mi promoción — he was from my class o year, he was the same class o year as me
5) (=ganga) special offer* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex. These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex. Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex. This article studies job mobility of men and women librarians and how it affects career advancement.Ex. Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex. Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex. The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex. Race was identified in previous studies as a perceived barrier to professional advancement.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.----* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex: These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex: Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex: This article studies job mobility of men and women librarians and how it affects career advancement.Ex: Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex: Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex: The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex: Race was identified in previous studies as a perceived barrier to professional advancement.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *A1 (de una actividad, un producto) promotionhacer la promoción de un nuevo producto to promote a new productpromoción de ventas sales promotion2 (ascenso) promotionB ( Educ):somos de la misma promoción we graduated together o at the same timelos médicos de la promoción de 1988 the doctors who qualified in 1988los oficiales de mi promoción ( Mil) the officers who were commissioned at the same time as meC (en fútbol) play-off* * *
promoción sustantivo femenino
1
2 (Educ):
promoción sustantivo femenino
1 (de una persona) promotion
2 (de estudios, etc) year, class: son de la promoción del 58, they graduated together in '58
3 (de un producto) promotion, special offer
' promoción' also found in these entries:
Spanish:
escalada
- hornada
English:
advancement
- class
- endorsement
- freebie
- hype
- promotion
- sales promotion
- promotional
* * *promoción nf1. [de producto, candidato] promotionCom promoción de ventas sales promotion2. [ascenso] promotion3. [en deportes] promotion;van a jugar la promoción they will play off to decide who is promoted4. [curso] class, year;compañeros de promoción classmates;la promoción del 91 the class of 91* * *f1 en empresa promotion2 EDU class, Bryear3 DEP play-offs pl* * *1) : promotion2) : class, year3) : play-off (in soccer) -
99 тактика маркетинга
1. marketing strategy2. marketing tacticsРусско-английский большой базовый словарь > тактика маркетинга
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100 IMC
1) Компьютерная техника: intermodule communication2) Авиация: косвенные расходы на техническое обслуживание, сложные метеорологические условия (instrument meteorological conditions)3) Военный термин: Inter Mud Communication, Inter Mud Communications, The International Medical Corps, instructional materials center, integrated maintenance chart, integrated maintenance concept, international manpower ceiling, item management coding, item master card4) Техника: International Micrographic Congress, Internet mail connector, chief instrument man, incident management center, integrated microelectronic circuitry, integrated microwave circuit, integrated monolithic circuit, метеорологические условия для полётов по приборам5) Религия: Indian Muslim Council6) Страхование: International Maritime Committee (Antwerpen)7) Грубое выражение: Immense Mound Of Crap, Inbred Monkey Cunt8) Сокращение: Image Capture Unit, Image Motion Compensation, Instrument Meteorological Conditions / Control, Instrumented Multispectral Cue, Internal Management Control, International Mail Centre (Hong Kong, 2006), International Meteorological Committee, International Midshipman Course (UK), International Music Council, International Mechanical Code, Inter-Ministerial Committee9) Университет: Idea Mechanism Center10) Физиология: In My Care11) Вычислительная техника: Information Management Concept, Information, Management und Consulting (GmbH, Deutschland), Information Management and Communication (organization, UK, Liverpool Hope University)13) Космонавтика: Instituto Mexicano de Comunicaciones14) Банковское дело: международная валютная конференция (организуемая Американской банковской ассоциацией; International Monetary Conference)15) Фирменный знак: Information Manufacturing Corporation, Invention Machine Corporation, Irish Multiplex Cinemas, It's My Company16) Экология: International Maritime Committee17) Реклама: Комплексная маркетинговая коммуникация18) СМИ: Independent Media Center, Independent Media Centre, Independent Media Commission, Interactive Multimedia Culture19) Деловая лексика: Information Management And Collaboration, Instructional Media Center, Integrated Marketing Communication, Integrated Marketing Communications20) Инвестиции: International Monetary Conference21) Автоматика: integrated metrology center22) Химическое оружие: inert mine with collar23) Авиационная медицина: instrument meteorological conditions24) Маркетология: Интегрированные коммуникации маркетинга25) Электротехника: intermediate metal conduit26) Чат: Illusionary Minds Chat
См. также в других словарях:
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Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… … Wikipédia en Français
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