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121 branding
branding ['brændɪŋ](a) (of cattle) marquage m au fer rouge►► branding campaign campagne f d'image de marque;branding iron fer m à marquer -
122 promotion
promotion [prə'məʊʃən](a) (advancement) promotion f, avancement m;∎ to get promotion être promu, obtenir de l'avancement;∎ there are good prospects of promotion in this company il y a de réelles possibilités de promotion ou d'avancement dans cette société∎ the team won promotion to the first division l'équipe a gagné sa place en première division;∎ to get or win promotion passer ou monter dans la division supérieure(c) (encouragement) promotion f, développement m;∎ the promotion of good international relations le développement de bonnes relations internationales∎ this week's promotion la promotion de la semaine;∎ I helped in the promotion of her new book j'ai contribué à la promotion ou au lancement de son nouveau livre(e) (in chess) promotion f►► promotions agency agence f de promotion;promotion budget budget m promotionnel;promotion campaign campagne f de promotion;promotion team équipe f promotionnelle;promotion techniques techniques fpl de promotion des ventes -
123 promotional
promotional [prə'məʊʃənəl]►► promotional campaign campagne f de promotion;promotional costs coûts mpl de promotion;promotional discount remise f promotionnelle;promotional literature prospectus mpl promotionnels;promotional material matériel m de promotion;promotional offer offre f promotionnelle;promotional policy politique f de communication, politique f de promotion;promotional price prix m promotionnel;promotional sample échantillon m promotionnel;promotional target cible f de communication;promotional video (cassette f) vidéo f promotionnelleUn panorama unique de l'anglais et du français > promotional
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124 spoiler
spoiler ['spɔɪlə(r)](b) (person) empêcheur(euse) m,f de tourner en rond; (candidate) = candidat qui se présente dans le seul but de compromettre les chances d'un autre candidat(c) Journalism = tactique utilisée pour s'approprier le scoop d'un journal rival►► Marketing spoiler campaign = campagne lancée par une entreprise pour minimiser l'impact d'une campagne publicitaire menée par une société concurrente -
125 television
television ['telɪ‚vɪʒən]1 noun(a) (system, broadcasts) télévision f;∎ to watch television regarder la télévision;∎ we don't watch much television on ne regarde pas souvent la télévision;∎ to go on television passer à la télévision;∎ to work in television travailler à la télévision;∎ a film made for television un téléfilm;∎ it makes/doesn't make good television ça a/n'a pas un bon impact télévisuel∎ I saw her on (the) television je l'ai vue à la télévision;∎ to turn the television up/down/off/on monter le son de/baisser le son de/éteindre/allumer la télévision;∎ is there anything good on television tonight? qu'est-ce qu'il y a de bien à la télévision ce soir?;∎ colour/black-and-white television télévision f (en) couleur/(en) noir et blanc∎ to make a television appearance passer à la télévision►► television advertisement publicité f télévisée;television advertising publicité f télévisée;television audience (reached by advertising) audience f télévisuelle;television broadcaster télédiffuseur m;television broadcasting network réseau m de télédistribution;television camera caméra f de télévision;∎ it's my first time in front of the television cameras c'est la première fois que je suis devant les caméras;television campaign campagne f télévisuelle;television channel chaîne f de télévision;television commercial spot m;television drama drame m télévisé;television film téléfilm m, film m pour la télévision;television guide journal m de télévision;television interview interview f télévisée ou à la télévision;television journalist journaliste mf de télévision;television lounge salle f de télévision;television network réseau m télévisuel;television news journal m télévisé, JT m;television personality vedette f de la télévision;television programme émission f de télévision, programme m télévisé;television receiver récepteur m de télévision;television rights droits mpl de télédiffusion;television room salle f de télévision;television set téléviseur m, (poste m de) télévision f;television show spectacle m télévisé;television sponsoring parrainage-télévision m;television studio studio m de télévision;(a) (film) = téléfilm tiré d'un livre ou d'un film; (series) = série télévisée tirée d'un livre ou d'un film(b) (at conference, public event) retransmission f;∎ there will be a television tie-in at the conference la conférence sera retransmise à la télévision;television tube tube m cathodique;television viewer téléspectateur(trice) m,f;Marketing television viewing panel panel m de téléspectateurs -
126 customer relationship management
Mktgthe cultivation of meaningful relationships with actual or potential purchasers of goods or services. Customer relationship management aims to increase an organization’s sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing.CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A Web site therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the following components: customer information systems, personalization systems, content management systems, call center automation, data warehousing, data mining, sales force automation, and campaign management systems. All these elements combine to provide the essentials of CRM: understanding customer needs; anticipating their information requirements; answering their questions promptly and comprehensively; delivering exactly what they order; making deliveries on time; and suggesting new products that they will be genuinely interested in.Abbr. CRMThe ultimate business dictionary > customer relationship management
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127 roll-out
Mktgthe full-scale implementation of an advertising campaign or marketing program -
128 Sauerbrun, Charles de, Baron von Drais
SUBJECT AREA: Land transport[br]b. 1785d. 1851[br]German popularizer of the first form of manumotive vehicle, the hobby-horse.[br]An engineer and agriculturalist who had to travel long distances over rough country, he evolved an improved design of velocipede. The original device appears to have been first shown in the gardens of the Palais Royal by the comte de Sivrac in 1791, a small wooden "horse" fitted with two wheels and propelled by the rider's legs thrusting alternately against the ground. It was not possible to turn the front wheel to steer the machine, a small variation from the straight being obtained by the rider leaning sideways. It is not known if de Sivrac was the inventor of the machine: it is likely that it had been in existence, probably as a child's toy, for a number of years. Its original name was the celerifière, but it was renamed the velocifère in 1793. The Baron's Draisienne was an improvement on this primitive machine; it had a triangulated wooden frame, an upholstered seat, a rear luggage seat and an armrest which took the thrust of the rider as he or she pushed against the ground. Furthermore, it was steerable. In some models there was a cordoperated brake and a prop stand, and the seat height could be adjusted. At least one machine was fitted with a milometer. Drais began limited manufacture and launched a long marketing and patenting campaign, part of which involved sending advertising letters to leading figures, including a number of kings.The Draisienne was first shown in public in April 1817: a ladies' version became available in 1819. Von Drais took out a patent in Baden on 12 January 1818 and followed with a French patent on 17 February. Three-and four-wheeled versions became available so the two men could take the ladies for a jaunt.Drais left his agricultural and forestry work and devoted his full time to the "Running Machine" business. Soon copies were being made and sold in Italy, Germany and Austria. In London, a Denis Johnson took out a patent in December 1818 for a "pedestrian curricle" which was soon nicknamed the dandy horse.[br]Further ReadingC.A.Caunter, 1955, Cycles: History and Development, London: Science Museum and HMSO.IMcNBiographical history of technology > Sauerbrun, Charles de, Baron von Drais
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