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41 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
42 capacity
1) способность2) паспортная [техническая] мощность; допустимая нагрузка (машины); (номинальная) производительность; выработка; номинальная мощность; производственная мощность; производственные возможности3) трансп. пропускная способность4) ёмкость; вместимость; объём; грузовместимость (напр. судна)5) компетенция; должность -
43 method
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44 ratio
(со)отношение; относительный показатель; коэффициент; пропорция; доля; процент; норма (напр. покрытия) -
45 method
n
- abbreviated method
- accelerated method
- accounting method
- accretion method
- accrual method
- accrued benefit valuation method
- actual cost method
- actuarial method
- adequate method
- ad hoc method
- advanced method
- advertising method
- age-life method of depreciation
- amortization method
- approximation method
- assessment method
- automated processing method
- backtracking method
- balance method
- batch method of production
- bidding methods
- block booking method
- bookkeeping method
- branch-and-bound method
- by-product method of cost accounting
- calculation method
- capital-intensive method of production
- case study method
- cash receipts and disbursements method of accounting
- common methods of fraud
- completed contract method
- complete elimination method
- composition ratio method
- continual review method
- control method
- conventional method
- conventional production methods
- costing method
- cost-based methods
- cost depletion method
- cost-plus method
- cost-recovery method
- cost-saving method
- credit-scoring method
- critical path method
- declining-balance depreciation method
- depreciation method
- design methods
- direct method of depreciation
- direct method of standardization
- direct write-off method
- discounted cash flow method
- distributing method
- distribution method
- double-declining-balance depreciation method
- double description method
- double entry method
- economical method
- effective method
- efficient method
- estimating method
- evaluation method
- fabrication method
- fifo costing method
- first in, first out costing method
- forecasting method
- general method
- generalized method
- genetic engineering method
- graduation method
- graph method
- gross method
- gross profit method
- index method
- indexing method
- industrial method
- inspection method
- installment sale method
- inventory method
- inventory valuation method
- investment valuation method
- irregular method of write-off
- item-by-item method
- job method of cost accounting
- job order method of cost accounting
- joint product method of cost accounting
- kid-glove methods
- labour-hour method of depreciation
- lean production methods
- least-squares method
- lifo costing method
- last in, first out costing method
- loading method
- machine-hour method
- machine-hour rate depreciation method
- machining method
- mail questionnaire method
- major category method
- manual methods
- manufacturing method
- matching transactions method
- materials moving methods
- net method
- network method
- normal method
- numerical method
- one-factor-at-a-time method
- operating method
- output method of depreciation
- packaging method
- packing method
- patentable method
- patented method
- payback method
- periodic inventory method
- perpetual inventory method
- perturbation method
- physical volume method
- playback method
- point method
- prediction methods
- present value method
- pricing method
- prime cost method
- process method of cost accounting
- processing method
- production methods
- production method of depreciation
- production control method
- profit split method
- progressive methods
- quality control method
- quantitative method
- random observation method
- ranking method
- reducing balance method of depreciation
- reinterview method
- replacement method of depreciation
- resale price method
- retirement method of depreciation
- risk management method
- safe method
- sample method
- sampling method
- saturation method
- scheduling method
- scientific method
- searching method
- sequential method
- service output depreciation method
- short method
- simplex method
- sinking fund method of depreciation
- special method
- standard method
- statistical method
- stochastic approximation method
- straight line method
- straight-line method of depreciation
- straight line depreciation method
- straight-line flow method
- sum of the digits method of depreciation
- sum of the years' digits method of depreciation
- systematical method
- table method
- tally sheet method
- taxation method
- teaching methods
- team development method
- test method
- testing method
- total inventory method
- trial and error method
- turnover method
- unit method of depreciation
- unit of production method of depreciation
- unit of production depreciation method
- valuation method
- variational method
- working method
- working hours method of depreciation
- workshop method
- method of accounting
- method of amortization
- method of analysis
- method of assessment
- method of average
- method of calculation
- method of characteristics
- method of collaboration
- method of comparison
- methods of construction
- method of conveyance
- method of cooperation
- method of delivery
- method of depreciation
- method of designated routes
- method of display
- method of distribution
- methods of dodging taxes
- method of estimation
- method of evaluation
- method of exclusion
- method of feasible directions
- method of finance
- method of financing
- method of forwarding
- method of identification
- method of indirect export
- method of indirect import
- method of inspection
- method of leading averages
- method of leading variables
- method of levying duties
- methods of management
- method of manufacture
- method of operation
- method of ordering
- method of packaging
- method of packing
- method of payment
- method of planning
- method of production
- method of promotion
- method of quality determination
- methods of regulation
- method of reimbursement
- method of sales promotion
- method of sampling
- method of settlement
- method of shipment
- method of shipping
- method of smoothing
- method of solution
- method of stowage
- method of stowing
- method of successive approximation
- methods of trading
- methods of training
- method of transportation
- method of working
- cost or market whichever is lower method of inventory valuation
- adopt a method
- apply a method
- develop a method
- employ a method
- follow a method
- introduce a method
- practise a method
- realize a method
- repeal a method
- revise a method
- work out a methodEnglish-russian dctionary of contemporary Economics > method
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46 value
1) цена; стоимость; ценность2) величина; значение; число; коэффициент3) мн. ч. частицы ( строительных материалов)4) ценить; оценивать; исчислять•- value of elasticity - value of on-the-site works - value of thrust - absolute value - acid value - actual value - added value - aesthetic value - approximate value - attrition value - average value - beam supporting value - bearing value - bedding value - bending value - biological value - bond value - calculated value - calorific value - capacity value - cementing value - closeness value - colour value - combustion value - commercial value - corrosion value - crest value - cutting value - deflection value - delivery value - design value - economic value - exchange value - fatigue value - fertilizing value - field values - guess value - hardness value - heat value - heating value - heat insulation value - impact value - insulating value - insured value - junk value - limit value - market value - maximum value - maximum permissible value - mean value - negative value - of value - permanganate value - permissible value - pH value - protective value - saturation value - scale value - scale-division value - sound-insulation value - tabulated value - threshold value - threshold limit value - unit value - working valueto decrease in value — снижать стоимость (напр. строительных работ)
* * *1. значение ( величины); величина2. стоимость, цена || оценивать3. проявляемая способность- abrasion value
- absolute value
- absolute value of a vector
- acid value
- actual value
- aesthetic value
- aggregate crushing value
- air-entry value
- average value
- bedding value
- boundary value
- calculation value
- calorific value
- cementing value
- collective value of a building
- color value
- conventional true value of a quantity
- conventional true value
- critical value
- design value
- discharge value
- equivalent value of population number
- experimental value
- extreme value
- fixed value
- flow value
- form pressure design values
- gross calorific value
- heating value
- initial value
- instantaneous value
- insulating value
- K value
- limiting value
- MAC value
- N value
- net calorific value
- nominal value
- numerical value
- pH value
- prescribed values
- relative value
- safe bearing value
- shearing force value
- shear force value
- threshold value
- threshold limit value
- true value
- U value
- zero value -
47 zone
1) зона; пояс; участок; район2) разделять на зоны; районировать; опоясывать•- zone of annual fluctuations of ground temperature - zone of engineering control - zone of height limitation - zone of influence - zone of limit state of soil elastic equilibrium - zone of outer transportation facilities - zone of regulated housing development - zone of saturation - zone of subterranean waters affluent - zone of transport - zone of urban renewal - absorbing zone - active zone of foundation bed - adhesion zone - administrative zone - aeration zone - alteration zone - annual zone - approach zone - attraction zone - bond zone - brittle zone - burner zone - burning zone of kiln - clinkering zone - coarse zone - comfort zone - compression zone - cooling zone - danger zone - dicarbonation zone - drying zone - dwellings zone - fault zone - fine zone - fixed fire zone - floodable zone - flood zone - flooded zone - fluxed zone - forbidden zone - fractur zone - fractured zone - frost zone - functional zone - fusion zone - health-resort zone - heat-affected zone - high density zone - industrial zone - loading zone - marginal zone - moving fire zone - neutral zone - operating zone - preferential housing development zone - preheating zone - preliminary heating zone - protected zone - recreation zone - reinforcement anchorage zone - reinforcement bonding zone - residential zone - safety zone - sanitary zone - sanitary protection zone - sheeted zone - storage zone - storehouse and public utilities zone - suburban zone - tensile stress zone - town industrial zone - transition zone - urban reservation zone - water protection zone - wearing zone - welding zone - wetting zone* * *зона; полоса; пояс; район; функциональная зона ( планировочная)zone divided into plots — территория, разбитая на участки застройки
zone non aedificandi — территория, на которой отсутствуют какие-либо строения
zone to be cleaned up — (городская) территория, требующая санитарной очистки
zone to be provided with facilities — (городская) территория, требующая инженерного обустройства
- zone of height limitationzone to be redivided — часть города [зона], требующая перепланировки
- zone of imperfection
- zone of influence
- zone of linearity
- zone of mountain economy
- access zone
- accumulation zone
- active zone
- administrative zone
- agricultural zone
- anchorage zone
- anchorage zone of fanned-out wires
- audibility zone
- bending compression zone
- bond zone
- border zone
- boundary zone
- breathing zone
- buffer zone
- clearly demarcated zone
- climatic zone
- collective dwellings zone
- comfort zone
- commercial zone
- compensation zone
- compression zone
- compressive zone
- compressive zone of the concrete
- constructable zone
- control zone
- dead zone
- dead air zone
- deprived zone
- de-stressed zone
- disaster zone
- dwellings zone
- earthquake zone
- easily flooded zone
- exit zone
- exterior zone
- failure zone
- flooding zone
- flood zone
- forbidden zone
- fracture zone
- frontier zone
- green zone
- height zone above curb
- individual dwellings zone
- industrial zone
- interior zone
- leisure zone
- limited access zone
- market-gardening zone
- mixed zone
- mixed development zone
- mixed dwellings zone
- neutral zone
- occupied zone
- operating zone
- operational zone
- overpopulated zone
- perimeter zone
- pressure zone
- protected zone
- provision zone
- reafforestation zone
- recreational zone
- regulated traffic zone
- residential zone
- runway clear zone
- rural zone
- safety zone
- sanitary protection zone
- sewer zone
- stagnant air zone
- suburban zone
- supply zone
- tensile zone
- tensile zone of the concrete
- tensioned zone
- tension zone
- threshold zone
- throttling zone
- tidal zone
- touristic zone
- traffic zone
- transition zone
- transmission zone
- twilight zone
- university zone
- unsanitary zone
- urban zone
- visibility zone
- water protection zone
- wave zone
- working zone
См. также в других словарях:
market saturation — UK US noun [U] MARKETING, ECONOMICS ► a situation in which no more of a product or service can be sold because there are no more possible customers: »As mobile phone operators have neared market saturation, they have turned their focus on getting … Financial and business terms
Market saturation — Logistic growth is an example for a bounded growth which is limited by saturation: The graph shows an imaginary market with logistic growth. In that example, the blue curve depicts the development of the size of that market. The red curve… … Wikipedia
Market Saturation — When the amount of product provided in a market has been maximized in the current state of the marketplace. At the point of saturation, further growth can only be achieved through product improvements, market share gains or a rise in overall… … Investment dictionary
Saturation — or saturated generally means thoroughly full , while unsaturated means less than full. These terms may be related to: * Dew point, which is a temperature that occurs when atmospheric humidity reaches 100% and the air can hold no more moisture *… … Wikipedia
saturation — saturate sat‧u‧rate [ˈsætʆəreɪt] verb saturate the market MARKETING COMMERCE to offer so much of a product for sale that there is more than people want to buy: • A flood of cheap Italian tomatoes has almost saturated the market. • Smaller banks… … Financial and business terms
saturation — /ˌsætʃə reɪʃ(ə)n/ noun 1. the process of filling completely ♦ saturation of the market or market saturation a situation where the market has taken as much of the product as it can buy ♦ the market has reached saturation point the market is at a… … Marketing dictionary in english
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saturation — noun ADJECTIVE ▪ market, media ▪ colour/color, light VERB + SATURATION ▪ approach, be close to, near … Collocations dictionary
saturation — sat|u|ra|tion [ ,sætʃə reıʃn ] noun uncount 1. ) the process of making something completely wet 2. ) a situation in which something is so full of a particular type of thing that nothing more can be added: indications that the market has reached… … Usage of the words and phrases in modern English
saturation — UK [ˌsætʃəˈreɪʃ(ə)n] / US noun [uncountable] 1) the process of making something completely wet 2) a situation in which something is so full of a particular type of thing that nothing more can be added indications that the market has reached… … English dictionary
saturation advertising — /ˌsætʃə reɪʃ(ə)n ˌædvətaɪzɪŋ/ noun a highly intensive advertising campaign ● Saturation advertising is needed when there are large numbers of rival products on the market … Marketing dictionary in english