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1 market share
Mktgthe proportion of the total market value of a product or group of products or services that a company, service, or product holds. Market share is shown as a percentage of the total value or output of a market, usually expressed in sterling or U.S. dollars, by weight (tons or tonnes), or as individual units, depending on the commodity. The product, service, or company with a dominant market share is referred to as the market leader. -
2 market power
Mktgthe dominance of a market either by customers, who create a buyer’s market, or by a particular company, which creates a seller’s market. Individuals or companies retain control of the market by fixing the pricing and number of products available. -
3 market position
Mktgthe place held by a product or service in a market, usually determined by its percentage of total sales. An ideal market position is often predefined for a product or service. Analysis of potential customers and competing products can be used with product differentiation techniques to formulate a product to fill the desired market position. -
4 mass market
Mktga market that covers substantial numbers of the population. A mass market may consist of a whole population or just a segment of that population. Mass customization of products has allowed a greater number of single products to satisfy a mass market. -
5 industrial market research
Mktgmarket research into the marketing of services and goods to industry, businesses, and other institutions.Industrial market research is used as an aid to decision making and concerns the manufacture, selling, and distribution of products with the goal of reducing costs and increasing profits. It considers factors such as the available labor force, location of the firm, export market potential, and use of resources.The ultimate business dictionary > industrial market research
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6 product market
Mktgthe market in which products are sold, usually to organizations rather than consumers. The product market is concerned with purchasing by organizations for their own use, and includes such items as raw materials, machinery, and equipment which may in turn be used to manufacture items for the consumer market. -
7 niche market
Mktga very specific market segment within a broader segment. A niche market involves specialist goods or services with relatively few or no competitors. Niche consumers often look for exclusiveness or some other differentiating factor such as high status. Alternatively, they may have a specific requirement not satisfied by standard products. Allergy sufferers, for example, may require specially formulated soaps and detergents. Niche markets are often targeted by small companies that produce specialized goods and services. -
8 конкурентоспособность (company's ability to develop and introduce products to market quickly)
General subject: speed to market (строго контекстуально)Универсальный русско-английский словарь > конкурентоспособность (company's ability to develop and introduce products to market quickly)
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9 friction-free market
Gen Mgta market in which there is little differentiation between competing products, so that the customer has exceptional choice -
10 change in the forest products market
Англо-русский словарь промышленной и научной лексики > change in the forest products market
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11 Produkt
Produkt n IND, V&M, WIWI product • dieses Produkt wird zu billig gehandelt V&M this product is underpriced • ein Produkt positionieren GEN, V&M position a product* * *n <Ind, V&M, Vw> product ■ dieses Produkt wird zu billig gehandelt <V&M> this product is underpriced ■ ein Produkt positionieren <Geschäft, V&M> position a product* * *Produkt
produce, product[ion], making, (Arbeitsergebnis) work, (Ergebnis) result, outcome, (Handelsware) commodity;
• Produkte produce, manufactures, products, (Waren) ware[s], commodities, goods;
• abgepackte Produkte packaged goods;
• ausländisches Produkt product of foreign make;
• biotechnologische Produkte biotech products;
• branchenunabhängige Produkte industry-neutral products;
• im Markt eingeführte Produkte established products;
• einheimische Produkte home (inland) manufactures;
• fertiges Produkt finished product;
• halb fertiges Produkt half-finished product;
• gängige Produkte current articles;
• industriell gefertigte (hergestellte) Produkte industrial (manufactured) products;
• geistiges Produkt product of one’s brain;
• gekoppeltes Produkt tying product (US);
• genormtes Produkt standardized product;
• den technischen Anforderungen nicht gerecht werdendes Produkt nonconforming article;
• gesamtwirtschaftliches Produkt national product;
• gewerbliches Produkt industrial (manufactured) product;
• maschinell hergestellte Produkte machine[-made] products;
• serienmäßig hergestellte Produkte serial manufactures;
• kopplungsfähiges Produkt tying product;
• kundenspezifische Produkte customised products;
• landwirtschaftliche Produkte agricultural products (produce);
• marktgerechtes Produkt market-oriented product;
• maßgefertigte Produkte tailored (customised) products;
• meistverkauftes Produkt most extensively sold product;
• minderwertige Produkte inferior products;
• modische Produkte fancy articles;
• nachgeahmtes Produkt counterfeit (imitative) product;
• ökologische Produkte organic produce;
• plagiiertes Produkt pirated product;
• nicht preisstabile Produkte non-price-maintained products, nonfair items (US);
• hoch qualifizierte Produkte high-quality (sophisticated) products;
• saisonunabhängiges Produkt all-season product (US);
• teure Produkte high-priced commodities;
• umweltfreundliche Produkte environment-friendly products;
• leicht verderbliche Produkte highly perishable products;
• verfälschtes Produkt adulteration;
• Produkte des gehobeneren Bedarfs high-quality products;
• Produkte mit geringer Gewinnspanne low margin products;
• Produkte mit gebundenem Preis price-fixed merchandise;
• Produkte mit stabilen Preisen price-maintained articles (goods, merchandise, US);
• Produkte erstklassiger Qualität high-class goods, first-class quality;
• Produkte mit hoher Wertschöpfung highly-value-added products;
• neues Produkt auf dem Markt einführen to introduce a new product;
• Verhandlungen über einzeln aufgeführte Produkte führen to carry out negotiations on a selective product-by-product basis;
• Produkte maschinell herstellen to produce goods by machinery;
• Produkte normalisieren (normen) to standardize products;
• Produkte kostenlos zur Verfügung stellen (Internet) to make products availabe ''freeware'';
• nur ökologische Produkte verarbeiten to handle organic produce only;
• Produkte über das Telefon verkaufen to market products over telephone;
• neue Produkte vorführen to showcast new products;
• schleppender Produktabsatz poor market;
• Produktanalyse product analysis;
• [bedarfsgerechte] Produktanpassung customization of products [as required];
• zukünftige Produktausrichtung future product direction;
• Produktaussage product endorsement;
• Produktauswahl product choice;
• Produktbekanntmachung product endorsement (exposure);
• Produktbereich product portfolio;
• Produktbereitstellung product provision;
• Produktbeschreibung product specification;
• Produktbetreuer product manager. -
12 Erzeugnis
Erzeugnis n GEN, IND product* * *n <Geschäft, Ind> product* * *Erzeugnis
produce, product[ion], manufacture, article, merchandise, turnout, make, work;
• Erzeugnisse wares;
• vom Einkommen des Durchschnittsverbrauchers abhängige Erzeugnisse responsive products;
• arbeitsintensive Erzeugnisse labo(u)r-intensive products;
• ausländische Erzeugnisse foreign-made products, articles of foreign manufacture;
• zum Verkauf bereitstehende Erzeugnisse products available for sale;
• deutsches Erzeugnis manufactured (made) in Germany;
• unser eigenes Erzeugnis domestic product;
• einheimisches Erzeugnis inland (domestic, home) produce, native product;
• einziges Erzeugnis sole product;
• englische Erzeugnisse goods of British production;
• fehlerhafte Erzeugnisse bad items, irregulars;
• fertiges Erzeugnis finished product;
• freie Erzeugnisse natural products;
• fremdländische Erzeugnisse goods of foreign origin;
• geistiges Erzeugnis brain child;
• genmanipulierte Erzeugnisse genetically modified products;
• gewerbliches Erzeugnis factory (industrial, manufactured) product;
• halb fertiges Erzeugnis semi-manufactured product;
• halb fertige Erzeugnisse (Bilanz) work in process (Br.) (progress, US);
• halb fertige und fertige Erzeugnisse (Bilanz) work in process and finished goods;
• maschinell hergestellte Erzeugnisse machine-made products;
• hoch qualifizierte Erzeugnisse high-quality (-class) goods, high-quality products, big-ticket items;
• hochwertige Erzeugnis high-value goods;
• industrielles Erzeugnis industrial product, manufacture, manufactured article;
• inländische Erzeugnisse home products (manufacture), domestics, native products, domestic articles;
• keramische Erzeugnisse pottery;
• kriegswichtige Erzeugnisse war goods;
• ladeneigenes Erzeugnis store-brand item (US);
• landwirtschaftliche Erzeugnisse agricultural commodities (produce), [farm] produce;
• literarische Erzeugnisse literary production;
• markenpflichtige Erzeugnisse coupon goods;
• minderwertige Erzeugnisse poor quality goods, inferior products;
• nachgeahmtes Erzeugnis counterfeit (imitative) product;
• patentiertes Erzeugnis patented article (product, item);
• preisgebundene Erzeugnisse price-bound merchandise;
• preisgestützte Erzeugnisse price-maintained goods;
• preisstabile Erzeugnisse price-maintained products (articles);
• nicht sortierte Erzeugnisse non-graded products;
• steuerpflichtiges Erzeugnis taxable product;
• teures Erzeugnis high-priced line;
• tiefgekühlte Erzeugnisse frozen goods;
• veredelte Erzeugnisse improved goods, finished products;
• ganzjährig zu verkaufendes Erzeugnis all-season product (US);
• schwer verkäufliches Erzeugnis hard-to-move product;
• vermietete Erzeugnisse products on lease;
• mit falschen Warenzeichen versehene Erzeugnisse misbranded products (US);
• versicherte Erzeugnisse insured goods;
• weggeworfene Erzeugnisse throwaway products;
• zollempfindliche Erzeugnisse sensitive products;
• Erzeugnisse aller Art goods, wares and merchandise;
• Erzeugnisse eines bestreikten Betriebes hot cargo;
• Erzeugnisse in der Fabrikation (Bilanz) work in progress (US) (process, Br.);
• Erzeugnisse der besten Güteklasse firsts;
• Erzeugnisse französischer Herkunft goods of French origin;
• Erzeugnisse eines Landes products of a country;
• Erzeugnisse des ökologischen Landbaus organic produce;
• Erzeugnisse mit gleich bleibenden Preisen price-maintained goods (articles);
• landwirtschaftliche Erzeugnisse, die keiner Produktionssteuerung bedürfen non-basic commodities;
• Erzeugnisse des Rindfleischsektors products in the beef chain;
• Erzeugnisse der Spitzentechnologie high-skill manufactures;
• Erzeugnis pflanzlichen Ursprungs vegetable product;
• Erzeugnis tierischen Ursprungs product of animal origin;
• Erzeugnisse mit hoher Zuverlässigkeit high-reliable products;
• Erzeugnisse absetzen to market products;
• Erzeugnis fördern to merchandise;
• Erzeugnisse aller Preisklassen führen to carry a full-price range;
• Erzeugniskontrolle durch den Auftraggeber im Herstellungsbetrieb source inspection;
• Erzeugniskostenrechnung product cost accounting;
• Erzeugnispalette production population;
• Erzeugniswerbung product advertising. -
13 gamme
gamme [gam]feminine nouna. [de couleurs, articles] range ; [de sentiments] gamut* * *gam1) Musique scale2) ( série) rangeproduit (de) bas de gamme — ( en qualité) low quality product; ( en prix) cheap product
viser le haut/bas de gamme — to aim at the top/lower end of the market
* * *ɡam nf1) COMMERCE range2) MUSIQUE scaleJe dois faire des gammes tous les soirs. — I have to do my scales every night.
* * *gamme nf1 Mus scale; gamme ascendante/descendante rising/falling scale; faire ses gammes Mus to practiseGB (one's) scales; monter/descendre la gamme to go up/to go down the scale;2 ( série) range; haut/bas/milieu de gamme top/bottom/middle of the range; produit (de) bas de gamme ( en qualité) low quality product; ( en prix) cheap product; modèle/service/projet (de) haut de gamme upmarket model/service/project; viser le haut/bas de gamme to aim at the top/lower end of the market; passer par toute la gamme des émotions to experience the whole gamut of emotions.[gam] nom fémininb. (figuré) to go through the basics, to learn the ropes2. [de produits] range[de sentiments] gamut3. COMMERCEbas/haut de gamme: produits bas/haut de gamme down-market/up-market productsun téléviseur haut de gamme an up-market ou a top-of-the-range TV -
14 товарная продукция
1) General subject: consumable goods, commercial output, commodity output2) Geology: salable production3) Engineering: marketable products4) Agriculture: commercial yield5) Economy: commercial product, market products, marketable output, marketable product, marketed output, salable produce, saleable produce6) Mining: saleable output7) Metallurgy: saleable material8) Sakhalin energy glossary: finished product, saleable productУниверсальный русско-английский словарь > товарная продукция
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15 сопутствующие изделия
Русско-английский большой базовый словарь > сопутствующие изделия
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16 номенклатура изделий
Бизнес, юриспруденция. Русско-английский словарь > номенклатура изделий
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17 bas/haut de gamme
: produits bas/haut de gamme down-market/up-market products -
18 изделия массового ассортимента
Perfume: mass market productsУниверсальный русско-английский словарь > изделия массового ассортимента
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19 изделия массового спроса
Perfume: mass market productsУниверсальный русско-английский словарь > изделия массового спроса
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20 нетоварная продукция
1) Economy: non-market products, non-marketed output, unmarketed output2) Diplomatic term: nonentity output3) Advertising: nonmarket outputУниверсальный русско-английский словарь > нетоварная продукция
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