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1 конъюнктура конъюнктур·а
1) (стечение обстоятельств) juncture, state of affairsполитическая конъюнктура — political situation / set up
2) эк. conjuncture, business climate, economic demand-supply situation, state of the marketанализировать конъюнктуру — to analyze the conjuncture, to make an analysis of the conjuncture
влиять / воздействовать на конъюнктуру — to influence on / upon the conjuncture
рыночная конъюнктура — market condition, state of the market
конъюнктура, выгодная для покупателя — buyer's market
влияние / воздействие на конъюнктуру — influence on conjuncture
оживление конъюнктуры — revival of the conjuncture, business revival
прогнозирование конъюнктуры — business forecasting, prediction of conjuncture
Russian-english dctionary of diplomacy > конъюнктура конъюнктур·а
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2 деловая конъюнктура
Русско-английский большой базовый словарь > деловая конъюнктура
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3 sales forecast
Mktga prediction of future sales, based mainly on past sales performance. Sales forecasting takes into account the economic climate, current sales trends, company capacity for production, company policy, and market research. A sales forecast can be a good indicator of future sales in stable market conditions, but may be less reliable in times of rapid market change. -
4 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
5 Konjunkturbedingungen
Konjunkturbedingungen
boom (general business) conditions;
• verzerrte Konjunkturbedingungen competitive distortions;
• Konjunkturbeeinflussung economic influences;
• Konjunkturbefragung anticipation survey;
• Konjunkturbeherrschung grip on the economy;
• Konjunkturbelebung increase in business activity, economic recovery (revival, upturn), business (cyclical) recovery;
• Konjunkturbeobachter, Konjunkturberater economic forecaster (pundit), business analyst;
• Konjunkturberatungsgremium economic policy team;
• Konjunkturbericht business forecast, market (economic) report, report on business;
• Konjunkturberuhigung easing of cyclical strains;
• Konjunkturbeurteilung business (economic) forecasting.
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