-
21 market leader
-
22 Product Placement
market. Produktplatzierung -
23 market leader
(product) premier produit m sur le marché -
24 market
1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercado2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercado
2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vender- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market
market n mercadotr['mɑːkɪt]2 (trade) mercado3 (demand, desire to buy) demanda, salida, mercado1 (sell) vender, poner en venta; (offer for sale) lanzar al mercado, promocionar, comercializar\SMALLIDIOMATIC EXPRESSION/SMALLto be in the market for something interesarse en comprar algoto be on the market estar en ventato come onto the market salir al mercado, ponerse en venta, ponerse a la ventato play the market jugar a la bolsamarket day día nombre masculino de mercadomarket economy economía de mercadomarket forces tendencias del mercadomarket garden SMALLBRITISH ENGLISH/SMALL huertamarket leader líder nombre masculino del mercadomarket price precio de mercadomarket research estudio de mercadomarket researcher investigador,-ra de mercadomarket square plaza del mercadomarket stall puestomarket town población nombre femenino con mercadomarket trader vendedor,-ra de mercadomarket value valor nombre masculino en el mercadothe Common Market el Mercado Comúnmarket ['mɑrkət] vt: poner en venta, comercializarmarket n1) marketplace: mercado mthe open market: el mercado libre2) demand: demanda f, mercado m3) store: tienda f4) stock marketn.• emporio s.m.• feria s.f.• ferial s.m.• lonja s.f.• mercado s.m.• plaza s.f.• plaza del mercado s.f.v.• llevar al mercado v.• vender v.'mɑːrkət, 'mɑːkɪt
I
1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f2)a) ( trading activity) mercado mto be on/come on (to) the market — estar*/salir* a la venta
to put a product on the market — lanzar* un producto al mercado
we put the house on the market at $320,000 — pusimos la casa en venta en $320.000
a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)
market forces — fuerzas fpl del mercado
b) ( area of business) mercado m; (before n)a market leader — un líder del mercado or de su sector en el mercado
c) ( demand)3) ( stock market) bolsa f (de valores)to corner the market (in something) — hacerse* con el mercado (de algo)
II
1.
transitive verb comercializar*
2.
market vi (AmE)['mɑːkɪt]to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)
1. N1) (=place) mercado m2) (=trade) mercado moverseas/domestic market — mercado exterior/nacional
•
to corner the market in maize — acaparar el mercado del maíz•
to flood the market with sth — inundar el mercado de algo•
to be in the market for sth — estar dispuesto a comprar algo•
to be on the market — estar en venta or a la ventato bring or put a product on(to) the market — lanzar un producto al mercado
to come on(to) the market — salir a la venta or al mercado, ponerse en venta
open 5.•
to rig the market — manipular la lonja3) (=demand) demanda fto find a ready market — venderse fácilmente, tener fácil salida
4) (=stock market) bolsa f (de valores)2. VT1) (=sell) comercializar, poner en venta2) (=promote) publicitar3.VI (esp US) hacer la compra4.CPDmarket analysis N — análisis m inv de mercado(s)
market day N — día m de mercado
market demand N — demanda f del mercado
market economy N — economía f de mercado
market forces NPL — fuerzas fpl del mercado, tendencias fpl del mercado
market garden N — (Brit) (small) huerto m ; (large) huerta f
market gardener N — (Brit) hortelano(-a) m / f
market gardening N — (Brit) horticultura f
market intelligence N — información f del mercado
market leader N — líder m del mercado
market opportunity N — oportunidad f comercial
market penetration N — penetración f del mercado
market place N — plaza f (del mercado); (=world of trade) mercado m
market potential N — potencial m comercial
market price N — precio m de mercado
market rates NPL — precios mpl del mercado; (Econ) cotizaciones fpl
market research N — estudios mpl de mercados
market researcher N — investigador(a) m / f de mercados
market share N — cuota f de mercado
market study, market survey N — estudio m de mercado
market town N — mercado m
market trends NPL — tendencias fpl de mercado
market value N — valor m de mercado
* * *['mɑːrkət, 'mɑːkɪt]
I
1) ( Busn) mercado m; ( exchange) lonja f; ( street market) mercado m or mercadillo m or (CS, Per) feria f2)a) ( trading activity) mercado mto be on/come on (to) the market — estar*/salir* a la venta
to put a product on the market — lanzar* un producto al mercado
we put the house on the market at $320,000 — pusimos la casa en venta en $320.000
a buyer's/seller's market — un mercado favorable al comprador/al vendedor; (before n)
market forces — fuerzas fpl del mercado
b) ( area of business) mercado m; (before n)a market leader — un líder del mercado or de su sector en el mercado
c) ( demand)3) ( stock market) bolsa f (de valores)to corner the market (in something) — hacerse* con el mercado (de algo)
II
1.
transitive verb comercializar*
2.
market vi (AmE)to go marketing — ir* a hacer la compra or (AmS) las compras, ir* a hacer el mercado (Col, Ven)
-
25 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
26 market
I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt]* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) mercato2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) mercato2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) vendere- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *I 1. ['mɑːkɪt]1) (trading structure) mercato m.to put sth. on the market — lanciare qcs. sul mercato, mettere qcs. in commercio
to be in the market for sth. — essere alla ricerca di qcs. (per comprarla)
2) comm. (potential customers) mercato m.3) (place) mercato m.4) econ. Borsa f.2.to play the market — giocare in borsa, speculare
modificatore [conditions, trend, capitalization, economy, forces, research, day] di mercatoII ['mɑːkɪt] -
27 market position
Mktgthe place held by a product or service in a market, usually determined by its percentage of total sales. An ideal market position is often predefined for a product or service. Analysis of potential customers and competing products can be used with product differentiation techniques to formulate a product to fill the desired market position. -
28 market share
Mktgthe proportion of the total market value of a product or group of products or services that a company, service, or product holds. Market share is shown as a percentage of the total value or output of a market, usually expressed in sterling or U.S. dollars, by weight (tons or tonnes), or as individual units, depending on the commodity. The product, service, or company with a dominant market share is referred to as the market leader. -
29 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
30 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
31 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
32 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
-
33 product/market expansion grid
тж. product-market expansion grid марк. сетка развития товара и рынка (представленные в форме таблицы возможности расширения рынка; использование данной сетки позволяет фирме выбрать способ развития рынка и предполагает выбор между следующими стратегиями: более глубокое внедрение на существующий рынок; расширение границ рынка или выход на новые рынки; разработка нового товара для существующего рынка; диверсификация, т. е. предложение новых товаров на новых рынках)See:Англо-русский экономический словарь > product/market expansion grid
-
34 market
1. n1) рынок2) биржа3) торговля4) амер. продовольственный магазин
- acceptance market
- active market
- actuals market
- advancing market
- agricultural market
- agricultural commodities market
- auction market
- bear market
- bid market
- biddable market
- black market
- bond market
- boom market
- bootleg market
- brisk market
- broad market
- bull market
- buoyant market
- buyers' market
- call money market
- capital market
- captive market
- car market
- cash market
- central wholesale markets
- chartering market
- closed market
- colonial market
- commercial banking market
- commercial paper market
- commodity market
- competition-free market
- competitive market
- concentrated market
- confidence market
- congested market
- consumer market
- control market
- core European market
- corn market
- corporate bond market
- covered market
- credit market
- curb market
- currency market
- dead market
- debt market
- demoralized market
- depressed market
- difficult market
- discount market
- distant market
- domestic market
- dual exchange market
- dull market
- easy money market
- effective market
- either way market
- emerging markets
- enduring market
- equity market
- Eurobond market
- Eurocurrency market
- Euro securities market
- exchange market
- exchangeable bond market
- expanding market
- export market
- external market
- falling market
- farmers' market
- farm labour market
- farm seasonal labour market
- finance market
- financial market
- firm market
- fixed-interest market
- flat market
- flexible market
- floated market
- fluctuating market
- food market
- foreign market
- foreign currency stock market
- foreign exchange market
- forward market
- fourth market
- fragmented market
- free market
- freight market
- fund market
- futures market
- gaining market
- giant market
- gilt-edged market
- gilts market
- glamor market
- global equity market
- glutted market
- gold market
- goods market
- government market
- grain market
- graveyard market
- gray market
- grey market
- heavy market
- heterogeneous market
- hired agricultural labour market
- home market
- homogeneous market
- housing market
- illegal market
- illiquid markets
- immediate market
- inactive market
- increasing market
- indeterminate market
- industrial market
- industrial labour market
- inflated securities market
- inland market
- insurance market
- interbank market
- interbank currency market
- intermediate market
- internal market
- international market
- international monetary market
- inverted market
- investment market
- jerry-built market
- job market
- kerb market
- labour market
- large market
- lawful market
- legal market
- licence market
- limited market
- liner tonnage market
- liquid market
- liquidity market
- lively market
- livestock market
- loan market
- local market
- locked market
- London discount market
- lucrative market
- machine and equipment market
- major market
- manpower market
- mass market
- mature card market
- merchandise market
- military market
- monetary market
- money market
- monopolized market
- narrow market
- national market
- new issues market
- off-board market
- offered market
- offshore market
- one-buyer market
- one-sided market
- one-way market
- open market
- open-air market
- option market
- organized market
- outer market
- outside market
- overbought market
- oversaturated market
- overseas market
- overstocked market
- over-the-counter market
- parallel markets
- passenger market
- pegged market
- physical market
- piggiback market
- placement market
- potential market
- price-elastic market
- primary market
- primary mortgage market
- produce market
- professional labour market
- profitable market
- property market
- prospective market
- protected market
- purchasing market
- railroad market
- railway market
- raw materials market
- ready market
- real market
- real estate market
- receptive market
- repurchase market
- resale market
- reseller market
- reserved market
- restricted market
- retail market
- retail public market
- rigged market
- rising market
- roadside market
- roller-coaster market
- rural market
- sagging market
- sales market
- saturated market
- seaboard markets
- secondary market
- securities market
- seesaw market
- seller's market
- sensitive market
- services market
- settlement market
- share market
- sheltered market
- shipping market
- shorthaul market
- short-term money market
- shrinking market
- sick market
- single market
- slack market
- sluggish market
- soft market
- sophisticated market
- speculative market
- speed market
- spot market
- spot currency market
- stable market
- stagnant market
- stale market
- steady market
- stiff market
- street market
- strong market
- substantial market
- tanker market
- tanker freight market
- technically strong market
- technically weak market
- terminal market
- test market
- thin market
- third market
- tight market
- tight money market
- tonnage market
- top-heavy market
- trade market
- trading market
- transport market
- travel market
- two-tier market
- two-tier foreign exchange market
- two-tier gold market
- two-way market
- uncertain market
- undersaturated market
- uneven market
- unlisted securities market
- unofficial market
- unorganized market
- unpredictable market
- unsettled market
- unsteady market
- upscale market
- urban market
- vast market
- volatile market
- volatile equity market
- weak market
- weekly market
- wholesale market
- world market
- world commodity market
- markets for equity issues
- market for a product
- market of foodstuffs
- market of inventions
- market of limited absorptive capacity
- market off
- above the market
- at the market
- at today's market
- in the market
- in line with the market
- in a rising market
- on the market
- affect a market
- assess a market
- bang a market
- be in the market
- be long of the market
- bear the market
- black the market
- boom the market
- branch out into a new market
- break into the market
- bring on the market
- bring to the market
- broaden a market
- build up a market
- bull the market
- buy at the market
- come into the market
- command a market
- congest a market
- conquer a market
- consolidate the country's fragmented market
- corner a market
- create a market
- develop a market
- divide the market
- dominate the market
- enter the market
- evaluate a market
- expand a market
- explore a market
- find market
- find a ready market
- flood the market
- force the market
- gain access to the market
- get access to the market
- glut the market
- hold a market
- investigate a market
- keep the market
- liberalize financial markets
- launch on the market
- make a market
- manipulate a market
- meet with a ready market
- monopolize a market
- open up new markets
- oust from the market
- overstock a market
- penetrate into the market
- play the market
- price oneself out of the market
- pull from the market
- pull out of the market
- put on the market
- raid the market
- regain a market
- retain a market
- rig a market
- rule a market
- secure a market
- seize a market
- segment a market
- sell at the market
- share markets
- sound the market
- split markets
- spoil the market
- study a market
- suit the market
- take over a market
- tap new markets
- test a market
- win a market2. vEnglish-russian dctionary of contemporary Economics > market
-
35 market
-
36 product segmentation
марк. товарное сегментирование*а) (группирование предлагаемых фирмой товаров по сегментам рынка; напр., товары для элитных потребителей, для потребителей со средним доходом или дешевые товары, потребительские товары или товары производственного назначения)See:market segmentation, market segment, upscale market, down-market, mid-range market, consumer goods, industrial goods, product segmentб) (исследование потребителей на предмет того, какие товары они предпочитают, в какое время, чем руководствуются при выборе; проводится с целью определения соответствия между товарами фирмы и группами потребителей на рынке) -
37 market
1. noun1) Markt, der; attrib. Markt[händler, -stand]go to market — auf den Markt gehen
3) (conditions for buying and selling, trade) Markt, derbe in the market for something — an etwas (Dat.) interessiert sein
come on to the market — [neue Produkte:] auf den Markt kommen
2. transitive verbput on the market — zum Verkauf anbieten [Haus]
* * *1. noun1) (a public place where people meet to buy and sell or the public event at which this happens: He has a clothes stall in the market.) der Markt2) ((a place where there is) a demand for certain things: There is a market for cotton goods in hot countries.) der Absatzmarkt2. verb(to (attempt to) sell: I produce the goods and my brother markets them all over the world.) verkaufen- academic.ru/45248/marketable">marketable- marketing
- market-garden
- market-place
- market-square
- market price/value
- market research
- be on the market* * *mar·ket[ˈmɑ:kɪt, AM ˈmɑ:r-]I. n\market day Markttag mat the \market auf dem Marktbuyer's \market Käufermarkt mseller's \market Verkäufermarkt mopen \market, \market overt offener Markthousing \market Wohnungsmarkt mjob \market Stellenmarkt mon the \market auf dem Marktactive \market STOCKEX lebhafte Börsethe black \market der Schwarzmarktto pay black \market prices Schwarzmarktpreise bezahlenthe capital \market der Kapitalmarktclosed \market geschlossener Marktthe coffee \market der Kaffeemarktthe Common M\market der Gemeinsame Marktfree \market economy freie Marktwirtschaftgrey \market grauer Marktheavy \market gedrückter Marktthe open \market der offene Marktover-the-counter \market Freiverkehr mthe single \market der Binnenmarktstock \market Börse fthin \market begrenzter [o umsatzschwacher] Marktthird \market AM ungeregelter Freiverkehr\market of the future Zukunftsmarkt mto put sth on the \market etw auf den Markt bringento put a house on the \market ein Haus zum Verkauf anbieten4. (customers)up \market exklusiver [o anspruchsvoller] Marktdown \market Massenmarkt mto go up-\market sich akk an einen exklusiven Kundenkreis wendento go down-\market sich akk dem Massenmarkt zuwenden\market price Marktpreis m\market segment Marktsegment nt\market value Marktwert mIII. vt* * *['mAːkɪt]1. n1) Markt mhe took his sheep to market — er brachte seine Schafe zum Markt
2) (= trade) Markt mto be in the market for sth — an etw (dat) interessiert sein
to put on the market — auf den Markt bringen; house zum Verkauf anbieten
3) (= demand) (Absatz)markt m; (= area) Absatzgebiet nt or -markt m4) (= stock market) Börse f2. vtvertreibenit's a nice idea, but we can't market it — das ist eine gute Idee, sie lässt sich nur nicht verkaufen or vermarkten
the reason it didn't sell was simply that it wasn't properly marketed — es fand wegen unzureichenden Marketings keinen Absatz
3. visich verkaufen, Absatz finden, gehen (inf)* * *A s1. Markt m (Handel):be on the market auf dem Markt oder im Handel sein, angeboten werden;come on(to) the market auf den Markt oder in den Handel kommen;a) → B 1,b) zum Verkauf anbieten;sale in the open market freihändiger Verkauf2. Markt m (Handelszweig):market for cattle Viehmarkt;real estate market Grundstücks-, Immobilienmarkt4. Geldmarkt m:boom the market die Kurse in die Höhe treiben;make a market (durch Kaufmanöver) die Nachfrage (nach Aktien) künstlich hervorrufen;play the market (an der Börse) spekulieren5. Markt m, Börse f, Handelsverkehr m, Wirtschaftslage f:active (dull) market lebhafter (lustloser) Markt6. a) Marktpreis m, -wert mb) Marktpreise pl:the market is low (rising);at the market zum Marktpreis; (Börse) zum Bestenspreis7. Markt(platz) m:in the market auf dem Markt;(covered) market Markthalle f8. (Wochen- etc) Markt m:bring one’s eggs ( oder hogs, goods) to a bad ( oder the wrong) market fig sich verkalkulieren oder umg verhauen9. Markt m (Absatzgebiet):a) den Markt beherrschen,b) (durch Kauf oder Verkauf) die Preise halten10. Absatz m, Verkauf m, Markt m:find no market keine Abnehmer finden;meet with a ready market schnellen Absatz findenthere is no market for these goods diese Ware lässt sich nicht absetzena) der Standort der Jobber,b) koll die Jobber plB v/t1. auf den Markt oder in den Handel bringen2. vertreibenC v/i1. Handel treiben, (ein)kaufen und verkaufen2. a) auf dem Markt handelnb) Märkte besuchenD adj1. Markt…:market basket Marktkorb m2. WIRTSCHa) Börsen…b) Kurs…3. WIRTSCH marktüblich (Zinssatz etc)* * *1. noun1) Markt, der; attrib. Markt[händler, -stand]3) (conditions for buying and selling, trade) Markt, derbe in the market for something — an etwas (Dat.) interessiert sein
come on to the market — [neue Produkte:] auf den Markt kommen
2. transitive verbput on the market — zum Verkauf anbieten [Haus]
* * *n.Absatzmarkt m.Markt ¨-e m.Warenmarkt m. v.vermarkten v. -
38 market
-
39 product market
эк. товарный рынок, рынок товаров, рынок продукции, рынок продукта (сфера купли-продажи продукции компании(ий), в отличие от рынка ресурсов; также сфера купли-продажи отдельного продукта)рroduct-market knowledge is such an asset — знание товарного рынка — это большой плюс
ATTRIBUTES: action 1. 7) а), agricultural, bullion, consumer goods, discount 1. 1) а), donor 1. 2) а), editorial 1. 2) а), farm 1. 2) а), n1, farmer 1. 1) а), fast-food, feeder cattle, flea, food 1. 2) а), gift 1. 1) а), gold 1. 2) а), n1, grain 1. 1) а), housing 1. 2) а), n2, livestock 1. 2) а), military 1. 2) а), peripheral 2. 1) а), pollution permit, produce 2. 1) а), n1б, raw material 1. 2) а), real estate, real goods 1. 2) а), replacement 2. 3) а), residential 1. 1) а), sci-tech 1. 2) а), silver 1. 2) а), n1
Syn:Ant:aftermarket 3), agricultural market, bullion market, consumer goods market, discount market 2), donor market 2), editorial market, farm market, farmers' market, fast-food market, flea market, food market, gift market, gold market, housing market, livestock market, military market 2) а), peripheral market, pollution permit market, produce market, real estate market, real goods market, replacement market, residential market, silver market 2), mercantile exchangeSee:aftermarket 3), agricultural market, bullion market, consumer goods market, discount market 2), donor market 2), editorial market, farm market, farmers' market, fast-food market, flea market, food market, gift market, gold market, housing market, livestock market, military market 2) а), peripheral market, pollution permit market, produce market, real estate market, real goods market, replacement market, residential market, silver market 2), mercantile exchange* * *. . Словарь экономических терминов . -
40 market leader
nounthe company is the market leader in its field — die Firma ist marktführend auf ihrem Gebiet
* * *mar·ket ˈlead·ern Marktführer m* * ** * *noun* * *n.Marktführer m.
См. также в других словарях:
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
Market analysis — A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances,… … Wikipedia
Market research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… … Wikipedia
market — [[t]mɑ͟ː(r)kɪt[/t]] ♦ markets, marketing, marketed 1) N COUNT A market is a place where goods are bought and sold, usually outdoors. He sold boots on a market stall. 2) N COUNT: usu sing, with supp, oft N for/in n The market for a particular type … English dictionary
Product Life Cycle Management — The observation of an item as it moves through the typical stages of development, growth, maturity and decline. Effective product life cycle management brings together the many companies, departments and employees involved with the product s… … Investment dictionary
Market development — A market development strategy targets non buying customers in currently targeted segments. It also targets new customers in new segments. (Winer) A marketing manager has to think about the following questions before implementing a market… … Wikipedia