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market segmentation

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  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • market segmentation — the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the… …   Financial and business terms

  • Market Segmentation — A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers… …   Investment dictionary

  • market segmentation — /ˌmɑ:kɪt segmen teɪʃ(ə)n/ noun the division of the market or consumers into categories according to their buying habits ● Our strategy is based on satisfying the demands of many different types of buyer and therefore requires thorough market… …   Marketing dictionary in english

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… …   Wikipedia

  • Market Segmentation Theory — A modern theory pertaining to interest rates stipulating that there is no necessary relationship between long and short term interest rates. Furthermore, short and long term markets fall into two different categories. Therefore, the yield curve… …   Investment dictionary

  • Market segmentation theory or preferred habitat theory — A biased expectations theory that asserts that the shape of the yield curve is determined by the supply of and demand for securities within each maturity sector. The New York Times Financial Glossary …   Financial and business terms

  • market segmentation theory or preferred habitat theory — A biased expectations theory that asserts that the shape of the yield curve is determined by the supply of and demand for securities within each maturity sector. Bloomberg Financial Dictionary …   Financial and business terms

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • Labor market segmentation — OverviewLabor Market Segmentation is classified as the core, neo classical economic theory, this economic system sees a market labor which consists of buyers and sellers in open competition with each other;which functions in the same way as other …   Wikipedia

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