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1 Product Lifecycle Management
Management: PLMУниверсальный русско-английский словарь > Product Lifecycle Management
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2 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
3 Product Change Management
Business: PCMУниверсальный русско-английский словарь > Product Change Management
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4 Product Data Management Information Center
Trademark term: PDMICУниверсальный русско-английский словарь > Product Data Management Information Center
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5 Product Data Management Initiative
Military: PDMIУниверсальный русско-английский словарь > Product Data Management Initiative
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6 Product Definition Management
Business: PDMУниверсальный русско-английский словарь > Product Definition Management
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7 Product Improvement Management Information Report
Military: PRIMIRУниверсальный русско-английский словарь > Product Improvement Management Information Report
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8 Product Information Management
Abbreviation: PIMУниверсальный русско-английский словарь > Product Information Management
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9 Product Management Task Force
Electronics: PMTFУниверсальный русско-английский словарь > Product Management Task Force
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10 Product Tracking and Management System
Business: PTMSУниверсальный русско-английский словарь > Product Tracking and Management System
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11 product data management
Automation: PDMУниверсальный русско-английский словарь > product data management
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12 product data management system
Information technology: PDMSУниверсальный русско-английский словарь > product data management system
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13 product management system
система управления по «продукту» ( децентрализованная по видам выпускаемой продукции система управления)Англо-русский словарь промышленной и научной лексики > product management system
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14 channel management
Mktgthe organization of the ways in which companies reach and satisfy their customers. Channel management involves more than just distribution, and has been described as management of how and where a product is used and of how the customer and the product interact. Channel management covers processes for identifying key customers, communicating with them, and continuing to create value after the first contact. -
15 crisis management
Mktgactions taken by an organization in response to unexpected events or situations with potentially negative effects that threaten resources and people or the success and continued operation of the organization. Crisis management includes the development of plans to reduce the risk of a crisis occurring and to deal with any crises that do arise, and the implementation of these plans so as to minimize the impact of crises and assist the organization to recover from them.Crisis situations may occur as a result of external factors such as the development of a new product by a competitor or changes in legislation, or internal factors such as a product failure or faulty decision making, and often involve the need to make quick decisions on the basis of uncertain or incomplete information. -
16 category management
Mktgthe process of manufacturers and retailers working together to maximize profits and enhance customer value in any given product category. Category management has developed from brand management and the techniques of efficient consumer response, and is most prevalent in the fast moving consumer goods sector. It is founded on the assumption that consumer purchase decisions are made from a range of products within a category and not merely by brand and has gained in prominence, as it is believed to meet customer needs better than standard brand management.Abbr. CM -
17 brand management
Mktgthe marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets, advertising, and retailing, and coordinating all related activities to achieve those targets. In the case of multiple brand management, consideration needs be given to questions relating to the treatment of the brands as equal or as having some differentiating value. This may affect the amount of resources committed to each brand. -
18 Credit-backed Wealth Management Product
Универсальный русско-английский словарь > Credit-backed Wealth Management Product
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19 Produktlebenszyklus-Management
n (PLM) < prod> ■ product lifecycle management (PLM)German-english technical dictionary > Produktlebenszyklus-Management
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20 matrix management
Gen Mgtmanagement based on two or more reporting systems that are linked to the vertical organization hierarchy, and to horizontal relationships based on geographic, product, or project requirements
См. также в других словарях:
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product information management — or PIM refers to processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can… … Wikipedia
Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… … Wikipedia
Product data management — (PDM) is the business function within product lifecycle management that is responsible for the creation, management and publication of product data. Introduction Product data management (PDM) is focused on information relative to core operations… … Wikipedia
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Product catalogue management — refers to the support of product management in the management of product information in a structured and consistent way in the form of catalogues. This in order to create a cost effective means to help customers and channel partners understand… … Wikipedia
management — the role of conducting and supervising a business. Glossary of Business Terms The people who administer a company, create policies, and provide the support necessary to implement the owners business objectives. Bloomberg Financial Dictionary * *… … Financial and business terms
Product breakdown structure — In project management, a product breakdown structure (PBS) is an exhaustive, hierarchical tree structure of components that make up an item, arranged in whole part relationship. A PBS can help clarify what is to be delivered by the project and… … Wikipedia
Product line extensions — A product line extension is the use of an established product’s brand name for a new item in the same product category. ee also*brand *brand management *marketing *product management *Product lining … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia