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1 magazine audience survey
Реклама: опрос аудитории читателей журналовУниверсальный англо-русский словарь > magazine audience survey
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2 survey
1. сущ.1) общ. обзор, исследование; обозрение, осмотр, обследованиеa brief survey of some important books on economics — краткий обзор некоторых важных книг по экономике
The first part of the paper is a descriptive survey of mortality data from United Nations sources over the period 1970-90. — Первая часть работы посвящена анализу данных ООН о смертности за период 1970-90 гг.
See:2) соц. опрос, анкетирование, обследование (метод сбора первичной социологической информации посредством обращения с вопросами к определенной группе людей — респондентам)mass survey — массовый опрос, массовое обследование
user survey — обследование потребителей [пользователей\]
user satisfaction survey — обследование степени удовлетворенности потребителей [пользователей\]
a recent survey conducted by London University into buyer attitudes to advertising on television — недавний опрос, проведенный Лондонским университетом среди покупателей на предмет выявления отношения к рекламе на телевидении
See:benchmark survey, consumer survey, customer survey, joint survey, media survey, multipurpose survey, pilot survey, press survey, real life survey, repeated survey, representative survey, sample survey, sociometric survey, questionnaire, question 2), interview 2), б2. гл.1) общ. изучать, исследовать, обследовать (с какой-л. целью)experts minutely surveyed the situation that had brought about the crisis — специалисты провели тщательное исследование ситуации, вызвавшей кризис
I'd like to survey the house before buying it. — Я хотел бы осмотреть дом перед тем, как купить его.
2) соц. проводить опрос, анкетирование3) общ. делать обзор, писать рецензиюSee:
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1) обозрение, осмотр, обзор; 2) инспектирование; 3) топографическая съемка местности; 4) план местности с различными деталями.* * *Экспертиза. Осмотр.. . Словарь терминов по риск-медеджменту . -
3 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
4 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
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5 carry
carry ['kærɪ]porter ⇒ 1 (a), 1 (c)-(e), 1 (h), 1 (i), 2 transporter ⇒ 1 (b) transmettre ⇒ 1 (b), 1 (c), 1 (f) adopter ⇒ 1 (k) vendre ⇒ 1 (l) retenir ⇒ 1 (m)(pt & pp carried)∎ she carried her baby on her back/in her arms elle portait son enfant sur son dos/dans ses bras;∎ they carried the equipment across the bridge ils ont porté le matériel de l'autre côté du pont;∎ could you carry the groceries into the kitchen? pourrais-tu porter les provisions jusqu'à la cuisine?;∎ the porter carried the suitcases downstairs/upstairs le porteur a descendu/monté les bagages(b) (convey, transport → of vehicle) transporter; (→ of river, wind) porter, emporter; (→ of pipe) acheminer, amener; (→ of airwaves, telephone wire) transmettre, conduire;∎ she ran as fast as her legs would carry her elle a couru à toutes jambes;∎ the current carried the raft out to sea le courant a emporté le radeau au large;∎ she carries all the facts in her head elle a tous les faits en mémoire;∎ he carried the secret to his grave il a emporté le secret dans la tombe;∎ to carry a tune chanter juste;∎ figurative to carry coals to Newcastle porter de l'eau à la rivière∎ rats carry diseases les rats sont porteurs de maladies(d) (have on one's person → identity card, papers) porter, avoir (sur soi); (→ cash) avoir (sur soi); (→ gun) porter;∎ I don't carry much money about or on me je n'ai jamais beaucoup d'argent sur moi∎ to carry a risk comporter un risque;∎ to carry responsibility comporter des responsabilités;∎ our products carry a 6-month warranty nos produits sont accompagnés d'une garantie de 6 mois;∎ the crime carries a long sentence ce crime est passible d'une longue peine;∎ to carry weight/authority (of person, opinion) avoir du poids/de l'autorité∎ all the newspapers carried the story l'histoire était dans tous les journaux;∎ the banners carried anti-government slogans les bannières portaient des slogans anti-gouvernementaux(g) (take, lead, extend)∎ to carry an argument to its logical conclusion aller au bout d'un raisonnement;∎ to carry sth too far pousser qch trop loin;∎ Military to carry the battle or fight into the enemy's camp faire du territoire ennemi le lieu du conflit; figurative attaquer l'ennemi sur son propre terrain(h) (bear, hold) porter;∎ to carry one's head high porter la tête haute(i) (hold up, support → roof, weight) porter, supporter, soutenir;∎ also figurative to carry a heavy load porter un lourd fardeau∎ she carried the audience with her le public était avec elle;∎ he carried all before him ce fut un triomphe pour lui;∎ to carry the day l'emporter∎ the motion was carried la motion a été votée(m) Mathematics retenir;∎ add nine and carry one ajoute neuf et retiens un(n) (be pregnant with) attendre;∎ she's carrying their fourth child elle est enceinte de leur quatrième enfant(ball, sound) porter(b) (usu passive) (excite) he was carried away by his enthusiasm/imagination il s'est laissé emporter par son enthousiasme/imagination;∎ I got a bit carried away and spent all my money je me suis emballé et j'ai dépensé tout mon argent;∎ don't get too carried away! du calme!, ne t'emballe pas!∎ that carries me back to my youth cela me ramène à l'époque de ma jeunesse(a) (from upstairs) descendre(b) (usu passive) (tradition) transmettreAccountancy reporter;∎ carried forward report, à reporter;∎ carried forward from the previous year report de l'exercice précédent;∎ carried forward to the next year report à l'exercice suivant∎ the thieves carried off all their jewellery les voleurs se sont enfuis avec tous leurs bijoux(b) (award, prize) remporter∎ to carry it off réussir le coup;∎ she carried it off beautifully elle s'en est très bien tirée∎ hundreds were carried off by the epidemic des centaines de personnes ont été emportées par l'épidémie➲ carry on∎ I carried on working or with my work j'ai continué à travailler, j'ai continué mon travail;∎ they carried on to the bitter end ils sont allés jusqu'au bout∎ the way you carry on, you'd think I never did anything around the house à t'entendre, je n'ai jamais rien fait dans cette maison∎ to carry on with sb avoir une liaison□ avec qn;∎ he's carrying on with somebody else's wife il a une liaison avec ou il couche avec la femme d'un autre;∎ "Carry On" films = série de comédies britanniques des années 60 et 70 dont le titre commence toujours par "Carry On", célèbres pour leur humour plein de sous-entendus grivois(a) British (continue → conversation, work) continuer, poursuivre; (→ tradition) entretenir, perpétuer;∎ we can carry on this conversation later nous pourrons poursuivre ou reprendre cette conversation plus tard(b) (conduct → work) effectuer, réaliser; (→ negotiations) mener; (→ discussion) avoir; (→ correspondence) entretenir(a) (take away) emporter(b) (perform → programme, raid) effectuer; (→ idea, plan) réaliser, mettre à exécution; (→ experiment) effectuer, conduire; (→ investigation, research, survey) conduire, mener; (→ instruction, order) exécuter;∎ the police carried out a search (of house, premises) la police a effectué une perquisition∎ he failed to carry out his promise il a manqué à sa parole, il n'a pas tenu ou respecté sa promesse;∎ to carry out one's (professional) duties s'acquitter de ses fonctions(b) (defer, postpone) reporter;∎ to carry over one's holiday entitlement/tax allowance to the next year reporter ses congés/son abattement fiscal sur l'année suivante(c) Accountancy reporter;∎ to carry over a loss to the following year reporter une perte sur l'année suivante∎ to carry over goods from one season to another stocker des marchandises d'une saison sur l'autre(a) (accomplish) réaliser, mener à bien ou à bonne fin∎ her love of life carried her through her illness sa volonté de vivre lui a permis de vaincre sa maladie
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