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1 advertising expenditure
Mktgthe amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie theaters, and outdoor advertising. Expenditure can show the total spending nationally, by sector, by type and size of company, or may relate to one company’s spend on advertising, including the proportion spent on its specific brands. -
2 advertising department
Mktgthe department within an organization that is responsible for advertising its products or services. The advertising department is also the name given to the section of a publishing house that coordinates the placing of advertisements in its magazines, newspapers, or other publications. It is involved in the sale of advertising space to clients. -
3 advertising
Mktgthe promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message and the medium by which it is transmitted. Advertising forms just one part of an organization’s total marketing strategy. -
4 advertising agency
Mktgan organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consultancy. -
5 advertising media
Mktgthe communication channels used for advertising, including television, radio, the printed press, and outdoor advertising -
6 advertising campaign
Mktga planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service -
7 advertising manager
Mktgan employee of a business who is responsible for planning and controlling its advertising activities and budgets -
8 advertising research
Mktgresearch carried out before or after advertising to ensure or test its effectiveness -
9 Advertising Agencies’ Association of India
Abbreviation: A.A.A. of I. (Индийская ассоциация рекламных агентств)Универсальный русско-английский словарь > Advertising Agencies’ Association of India
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10 Advertising And Selling Association
Trademark term: ASAУниверсальный русско-английский словарь > Advertising And Selling Association
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11 Advertising Association
Abbreviation: AAУниверсальный русско-английский словарь > Advertising Association
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12 Advertising Association of the West
General subject: AAWУниверсальный русско-английский словарь > Advertising Association of the West
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13 Advertising Development and Research Fund
Business: ADRFУниверсальный русско-английский словарь > Advertising Development and Research Fund
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14 Advertising Educational Foundation (сокр.)
General subject: AEF (Организация специалистов по обучению рекламированию товаров и их сбыту (США))Универсальный русско-английский словарь > Advertising Educational Foundation (сокр.)
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15 Advertising Expenditure Measurement
Programming: AEMУниверсальный русско-английский словарь > Advertising Expenditure Measurement
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16 Advertising Federation of America
Универсальный русско-английский словарь > Advertising Federation of America
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17 Advertising Institutions And Operations
Business: AIOУниверсальный русско-английский словарь > Advertising Institutions And Operations
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18 Advertising Research Foundation
Abbreviation: ARFУниверсальный русско-английский словарь > Advertising Research Foundation
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19 Advertising Research Tools
Business: ARTУниверсальный русско-английский словарь > Advertising Research Tools
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20 Advertising Specialties Attractive Prices
Business: ASAPУниверсальный русско-английский словарь > Advertising Specialties Attractive Prices
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