-
1 advertising
• reklamy -
2 advertising seal
• reklamná zálepka• propagacná zálepka -
3 circular
['sə:kjulə] 1. adjective1) (having the form of a circle: a circular piece of paper.) kruhový2) (leading back to the point from which it started: a circular road.) okružný2. noun(a notice etc, especially advertising something, sent to a number of persons: We often get circulars advertising holidays.) obežník* * *• chata (horská)• otácavý• otácací• kruhový• obežný• obežník• okružný -
4 bill
[bil] I noun(a bird's beak: a bird with a yellow bill.) zobákII 1. noun1) (an account of money owed for goods etc: an electricity bill.) účet2) ((American) a banknote: a five-dollar bill.) bankovka3) (a poster used for advertising.) plagát2. verb(to send an account (to someone): We'll bill you next month for your purchases.) vyúčtovať- billfold
- fill the bill* * *• zmenka• zobák• úcet• úctovat• faktúra• bankovka (US)• plagát• list• návrh zákona -
5 crusade
[kru:'seid] 1. noun1) (Medieval wars against the Muslims in the Middle Ages, led by Christian kings.) križiacka výprava2) (a campaign in support of a good cause: the crusade against cigarette advertising.) križiacke ťaženie2. verb(to take part in a crusade.) viesť ťaženie (proti)- crusader* * *• križiacka výprava -
6 display
[di'splei] 1. verb1) (to set out for show: The china was displayed in a special cabinet.) vystaviť2) (to show: She displayed a talent for mimicry.) prejaviť2. noun1) ((an) act of showing or making clear: a display of military strength.) ukážka2) (an entertainment etc intended to show the ability etc of those taking part: a dancing display.) predvedenie3) (something which shows or sets out something else: an advertising display.) výstava4) (the part of a video recorder, calculator, digital watch etc that shows numbers, the date, time, or other information.) displej, zobrazovacia jednotka* * *• vystavit• výklad• zobrazit• prejavit• prejav• nádhera• monitor• obrazovka -
7 flyer
1) (a person who flies an aeroplane etc or is in one.) letec, -kyňa, cestujúci lietadlom2) (a sheet of paper advertising a product, event etc: handing out flyers to passers-by.) leták* * *• zázrak• zotrvacník• priadková stolica• eso• informacný bulletin• riziková investícia• rovné schody• povrchný• letmý štart• lietadlo• letácik• letec• leták -
8 gimmick
['ɡimik](something used to attract attention to something or someone: an advertising gimmick.) trik- gimmicky* * *• vtipný nápad• trik• chyták -
9 jingle
['‹iŋɡl] 1. noun1) (a slight metallic ringing sound (made eg by coins or by small bells): The dog pricked up its ears at the jingle of its master's keys.) štrnganie2) (a simple rhyming verse or tune: nursery rhymes and other little jingles; advertising jingles.) rýmovačka2. verb(to (cause to) make a clinking or ringing sound; He jingled the coins in his pocket.) štrngať* * *• zacengat• zaštrngat• zarincat• zvonivý verš• štrngot• štrngat• cengat• cinkot• cvengot• cinkanie• rytmická poézia• rýmovacka• rincat• rincanie• prachy (slang.) -
10 neon
['ni:on](an element, a colourless gas used in certain forms of electric lighting, eg advertising signs.) neón* * *• neón -
11 poster
['pəustə](a large notice or advertisement for sticking on a wall etc: Have you seen the posters advertising the circus?) plagát* * *• plakat -
12 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) prvý; najdôležitejší2) (best: in prime condition.) najlepší2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) najkrajšie obdobie- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) reklama vysielaná v najsledovanejšom časeII verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) nabiť; natrieť podklad- primer* * *• dat prednost -
13 promotion
[-ʃən]1) (the raising of a person to a higher rank or position: He has just been given (a) promotion.) povýšenie2) (encouragement (of a cause, charity etc): the promotion of world peace.) podpora3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) propagácia* * *• reklama• postup• povýšenie -
14 self-respect
[selfri'spekt](respect for oneself and concern for one's reputation: Well-known personalities should have more self-respect than to take part in television advertising.) sebaúcta* * *• sebaúcta -
15 slogan
['sləuɡən](an easily-remembered and frequently repeated phrase which is used in advertising etc.) reklamné heslo* * *• vojnový pokrik• volebné heslo• heslo strany• heslo• reklamné heslo -
16 splash
[splæʃ] 1. verb1) (to make wet with drops of liquid, mud etc, especially suddenly and accidentally: A passing car splashed my coat (with water).) pofŕkať2) (to (cause to) fly about in drops: Water splashed everywhere.) striekať3) (to fall or move with splashes: The children were splashing in the sea.) špliechať (sa)4) (to display etc in a place, manner etc that will be noticed: Posters advertising the concert were splashed all over the wall.) vystaviť2. noun1) (a scattering of drops of liquid or the noise made by this: He fell in with a loud splash.) šplechnutie, čľapot2) (a mark made by splashing: There was a splash of mud on her dress.) fľak3) (a bright patch: a splash of colour.) škvrna* * *• uverejnit• špliechat• špliechanie• špliechat vodu• škvrna• senzácia• striekat• preplávat• preplávat špliechaním• prejst• brodit sa• clapot• clapotat• rozstrekovat• rozruch• oznámit• ošpliechat• plieskat• pošpliechat• prebrodit sa• postriekat• kvapka• nahodit• mláka• naznacit• nastriekat -
17 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) financovať2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) byť sponzorom2. noun(a person, firm etc that acts in this way.) sponzor* * *• vedúci• záštita• zadávatel• školitel• ucitel• garant (amer.)• intervenient (amer.)• kmotra• kmotor• rucit• rucitel• rucitel (amer.)• patrón• poradca• mat záštitu• navrhovat• navrhovatel• ochranca• objednávatel reklamy -
18 tool
[tu:l](an instrument for doing work, especially by hand: hammers, saws and other tools; the tools of his trade; Advertising is a powerful tool.) nástroj, náradie* * *• opracovat(nástrojom)• použit (nástroj)• pomocné programy• nástroj -
19 trailer
1) (a vehicle pulled behind a motor car: We carry our luggage in a trailer.) príves2) ((American) a caravan.) karavan3) (a short film advertising a complete film.) ukážka z filmu* * *• vlecný voz• sliedic• stopovac• ukážky budúcich filmov• prívesný voz• plazivá rastlina -
20 ballyhoo
[bæli'hu:, ]( American[) 'bælihu:](noisy or sensational advertising or publicity: a lot of ballyhoo about the filmstar's visit.) prehnaná reklama
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См. также в других словарях:
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