-
41 publicize
transitive verbpublik machen [Ungerechtigkeit]; werben für, Reklame machen für [Produkt, Veranstaltung]* * ** * *pub·li·cize[ˈpʌblɪsaɪz]vt* * *['pʌblIsaɪz]vt1) (= make public) bekannt machen, an die Öffentlichkeit bringenI don't publicize the fact — ich will das nicht an die große Glocke hängen (inf)
2) (= get publicity for) film, author, product Werbung or Reklame or Publicity machen fürit has been well publicized — es hat viel Publicity bekommen, dafür ist viel Werbung or Reklame gemacht worden
* * *publicize [ˈpʌblısaız] v/t1. publik machen2. Reklame oder Werbung machen für, propagieren* * *transitive verbpublik machen [Ungerechtigkeit]; werben für, Reklame machen für [Produkt, Veranstaltung]* * *(US) v.propagieren v. -
42 speciality
nounSpezialität, die* * *[speʃi'əti]1) (a special product for which one is well-known: Brown bread is this baker's speciality.) die Spezialität2) (a special activity, or subject about which one has special knowledge: His speciality is physics.) das Spezialgebiet* * *spe·ci·al·ity[ˌspeʃiˈæləti]n esp BRITlocal \speciality (food) örtliche Spezialitätunkind remarks are one of his specialities unfreundliche Bemerkungen sind eine seiner Spezialitätenthat's my \speciality darin bin ich wirklich ein Meister* * *["speʃI'lItɪ] (US) ['speʃəltɪ]nSpezialität f; (= subject also) Spezialgebiet ntto make a speciality of sth — sich auf etw (acc) spezialisieren
to make a speciality of doing sth — sich darauf spezialisieren, etw zu tun
* * *speciality [-ʃıˈælətı] s besonders Br1. Besonderheit f2. a) besonderer Punktb) pl Einzelheiten pl3. besonderes Merkmal5. → academic.ru/69307/specialty">specialty 1, 2, 3* * *nounSpezialität, die* * *n.Besonderheit f.Spezialfach n.Spezialität f. -
43 advertise
advertise [ˈædvətaɪz]a. [+ goods] faire de la publicité pour* * *['ædvətaɪz] 1.transitive verb1) ( for publicity) faire de la publicité pour [product, service]; annoncer [price, rate]2) ( for sale) mettre or passer une annonce pour [car, house]3) mettre or passer une annonce pour [job, vacancy]4) ( make known) signaler [presence]; afficher [weakness]2.I wouldn't advertise the fact — à votre place, je n'en ferais pas état
1) (for sales, publicity) faire de la publicité2) ( for staff) passer une annonce -
44 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
45 Carpets
The principal types are Axminster, Brussels and Wilton, and brief particulars of each are given below. A more detailed description is given under each name. Axminster is a cut fabric made any width and with any number of colours. It is not produced on a jacquard, therefore the pile does not show on the back. The design is developed by a series of tufts which are bound into the fabric, every tuft is on the surface and only the foundation cloth is seen at the back. There are two principal varieties of these carpets, the Chenille Axminster and the Machine tufted Axminster. The Chenille type is made by two distinct operations, that of manufacturing the chenille weft and that of weaving the carpet with this weft. The " fur or chenille is first woven on an ordinary loom (see chenille) and when cut into the strips is used as weft with a linen, jute or folded cotton warp. The chenille is made preferably with the leno way of shedding in order to bind the wool yarn more firmly. All the figuring weft is on the surface and not embedded in the fabric. The chenille weft is often inserted by hand, but several mechanical methods for doing the work are now in use. From three to six tufts per inch are usual. The chenille Axminster Carpet is also known as the Patent Axminster carpet. The machine-tufted type or Royal Axminster is also formed from pile tufts previously prepared and afterwards woven in the ground warp and bound into the fabric with a binding weft. The tufts may be inserted by hand and the pile is all on the surface of the fabric. This pile is a warp product, whereas for the chenille variety it is weft. Axminster carpets are a product of skill and patience and any number of colours can be used. There are several varieties of machine-made axminster carpets. Wilton is a cut pile fabric woven 27-in. wide from not more than six colours, the yarns are fine counts and design produced by jacquards. Brussels is made almost in the same way as a Wilton, but the pile is not cut and this shows as loops on the face. The yarn is much coarser than for Wiltons. Kidderminster - A carpet made from two or more plain cloths woven together. Each cloth is brought on the face for figuring as required. Turkish - These are hand made. The pile is put into the ground warp by hand as tufts and knotted round them according to pattern. There are two picks of ground weft between each row of pile. Tapestry - Carpets woven from printed warps. The pile is cut or left uncut as required for the design. Persian - Carpets similar to Turkish, being hand made. See also Axminster, Brussels, Kidderminster, Persian Tapestry, Turkish, Wilton Carpets, Body Brussels, Brusselette, Ingrain. -
46 advertise
advertise ['ædvətaɪz](a) (publicize → product, service) faire de la publicité pour;∎ I heard his new record advertised on the radio j'ai entendu la publicité pour son nouveau disque à la radio;∎ I saw it advertised in a magazine j'ai vu une annonce là-dessus ou pour ça dans une revue;∎ as advertised on TV vu à la télé∎ they advertised the job in all the nationals ils ont mis ou inséré une annonce pour le poste dans toute la presse;∎ we advertised our house in the local paper nous avons mis ou passé une annonce pour vendre notre maison dans le journal local(c) (make known) afficher;∎ don't go advertising the fact that we're thinking of leaving ne va pas crier sur les toits que nous pensons partir;∎ you needn't advertise the fact vous n'avez pas besoin de le crier sur les toits;∎ you needn't advertise your ignorance ce n'est pas la peine d'étaler ton ignorance;∎ he didn't want to advertise his presence il ne voulait pas se faire remarquer(a) (to sell product, service) faire de la publicité;∎ to advertise in the press/on radio/on TV faire de la publicité dans la presse/à la radio/à la télé;∎ it pays to advertise la publicité paie(b) (place advertisement) mettre une (petite) annonce(c) (make a request) chercher par voie d'annonce;∎ we advertised for a cook nous avons mis ou fait paraître une annonce pour trouver une cuisinière -
47 name
name [neɪm]nom ⇒ 1 (a)-(d) réputation ⇒ 1 (c) personnage ⇒ 1 (d) nommer ⇒ 3 (a)-(c) désigner ⇒ 3 (b), 3 (c) citer ⇒ 3 (b)1 noun(a) (of person, animal) nom m; (of company) raison f sociale; Finance (of account) intitulé m; (of ship) devise f, nom m; (of play, novel etc) titre m;∎ full name nom et prénoms mpl;∎ what's your name? quel est votre nom?, comment vous appelez-vous?;∎ my name's Richard je m'appelle Richard;∎ what name shall I say? (to caller) qui dois-je annoncer?;∎ the house is in his wife's name la maison est au nom de sa femme;∎ I know her only by name je ne la connais que de nom;∎ she knows all the children by name elle connaît le nom de tous les enfants;∎ to mention sb/sth by name nommer qn/qch;∎ the shares are in my name les actions sont à mon nom;∎ he is known or he goes by the name of Penn il est connu sous le nom de Penn, il se fait appeler Penn;∎ someone by or of the name of Penn quelqu'un du nom de ou qui s'appelle Penn;∎ I know it by or under a different name je le connais sous un autre nom;∎ he writes novels under the name of A.B. Alderman il écrit des romans sous le pseudonyme de A.B. Alderman;∎ our dog answers to the name of Oscar notre chien répond au nom d'Oscar;∎ to put a name to a face mettre un nom sur un visage;∎ have you put your name down for evening classes? est-ce que vous vous êtes inscrit aux cours du soir?;∎ she was his wife in all but name ils n'étaient pas mariés, mais c'était tout comme;∎ Football he had his name taken il a eu un carton jaune;∎ he is president in name only il n'a de président que le nom, c'est un président sans pouvoir;∎ Cannon Gait is a huge name in the publishing business Cannon Gait est une entreprise très importante dans le monde de l'édition;∎ what's in a name? on n'a pas toujours le nom que l'on mérite;∎ to call sb names injurier ou insulter qn;∎ she called me a rude name elle m'a insulté;∎ money is the name of the game c'est une affaire d'argent;∎ ah well, that's the name of the game c'est comme ça!, c'est la vie!;∎ not to have a penny/a decent pair of shoes to one's name ne pas avoir un centime/une paire de chaussures convenable à soi;∎ to have several books to one's name être l'auteur de plusieurs livres;∎ the company trades under the name of Scandia la société a pour dénomination Scandia(b) (sake, authority) nom m;∎ in the name of freedom au nom de la liberté;∎ in God's name!, in the name of God! pour l'amour de Dieu!;∎ familiar what in the name of God or Heaven are you doing? que diable faites-vous là?;∎ in the name of the law au nom de la loi;∎ halt in the name of the King! halte-là, au nom du Roi!(c) (reputation → professional or business) nom m, réputation f;∎ to make or to win a name for oneself se faire un nom ou une réputation;∎ we have the company's (good) name to think of il faut penser au renom de la société;∎ they have a name for efficiency ils ont la réputation d'être efficaces;∎ to have a good/bad name avoir (une) bonne/mauvaise réputation;∎ to get a bad name se faire une mauvaise réputation(d) (famous person) nom m, personnage m;∎ he's a big name in the art world c'est une figure de proue du monde des arts;∎ all the great political names were there tous les ténors de la scène politique étaient présents;∎ famous name (person) célébrité f∎ they named the baby Felix ils ont appelé ou prénommé le bébé Felix;∎ she wanted to name her son after the President elle voulait donner à son fils le prénom du président, elle voulait que son fils porte le prénom du président;∎ American the building is named for Abraham Lincoln on a donné au bâtiment le nom d'Abraham Lincoln;∎ the guy named Chip le dénommé Chip∎ the journalist refused to name his source le journaliste a refusé de révéler ou de donner le nom de son informateur;∎ whatever you need, just name it vos moindres désirs seront exaucés;∎ you name it, we've got it demandez-nous n'importe quoi, nous l'avons;∎ name the books of the Old Testament citez les livres de l'Ancien Testament;∎ to name names donner des noms;∎ let us name no names ne nommons personne;∎ he is named as one of the consultants son nom est cité ou mentionné en tant que consultant;∎ Law to name sb as a beneficiary (in one's will) désigner qn comme bénéficiaire;∎ Law to name sb as a witness citer qn comme témoin;∎ to name and shame dénoncer publiquement les responsables∎ she has been named as president elle a été nommée présidente;∎ she was named (as) best supporting actress elle a été élue pour le meilleur second rôle féminin;∎ 22 June has been named as the date for the elections la date du 22 juin a été retenue ou choisie pour les élections;∎ name your price votre prix sera le mien, dites votre prix;∎ they've finally named the day ils ont enfin fixé la date de leur mariage∎ to name an MP ≃ suspendre un député= titre réservé aux membres investissant leur fortune personnelle dans la compagnie d'assurances Lloyd's et s'engageant à avoir une responsabilité illimitée en cas de sinistre►► Marketing name brand marque f;∎ today is his name day c'est aujourd'hui sa fête;Marketing name licensing cession f de licence de nom;British Cinema & Theatre name part vrai rôle m; (title role) = rôle qui donne son titre à la pièce ou au film;Marketing name product marque f -
48 publicize
(a) (make known) faire connaître (au public);∎ her father is a minister, but she doesn't publicize the fact son père est ministre, mais elle ne tient pas spécialement à ce que cela se sache ou elle ne le crie pas sur les toits;∎ his much publicized blunders don't help his image ses célèbres gaffes ne font rien pour arranger son image de marque;∎ the government's environmental reforms have been well publicized in the press la presse a beaucoup parlé des réformes du gouvernement en matière d'environnement∎ the festival was well publicized le festival a été annoncé à grand renfort de publicité;∎ the launch of the their new product has been widely publicized leur nouveau produit a été lancé à grand renfort de publicité -
49 complaint
Gen Mgtan expression of dissatisfaction with a product or service, either orally or in writing, from an internal or external customer. A customer may have a genuine cause for complaint, although some complaints may be made as a result of a misunderstanding or an unreasonable expectation of a product or service. How a complaint is handled will affect the overall level of customer satisfaction and may affect longterm customer loyalty. It is important for providers to have clear procedures for dealing rapidly with any complaints, to come to a fair conclusion, and to explain the reasons for what may be perceived by the customer as a negative response. -
50 computer-aided design
Opsthe use of a computer to assist with the design of a product. Computer graphics, modeling, and simulation are used to represent a product on screen, so that designers can produce more accurate drawings than is possible on paper alone and to perform calculations easily, thereby optimizing designs for production. -
51 customer expectation
Gen Mgtthe needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by a customer’s perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors, and brand image. The level of customer service is also a factor, and a customer might expect to encounter efficiency, helpfulness, reliability, confidence in the staff, and a personal interest in his or her custom. If customer expectations are met, then customer satisfaction results. -
52 customer relations
Mktgthe approach of an organization to winning and retaining customers. The most critical activity of any organization wishing to stay in business is its approach to dealing with its customers. Putting customers at the center of all activities is seen by many as an integral part of quality, pricing, and product differentiation. On one level, customer relations means keeping customers fully informed, turning complaints into opportunities, and genuinely listening to customers. On another level, being a customer-focused organization means ensuring that all activities relating to trading—for example, planning, design, production, marketing, and after-sales of a product or service—are built around the customer, and that every department and individual employee understands and shares the same vision. Only then can a company deliver continuous customer satisfaction and experience good customer relations. -
53 diversification
Gen Mgta strategy to increase the variety of business, service, or product types within an organization. Diversification can be a growth strategy, taking advantage of market opportunities, or it may be aimed at reducing risk by spreading interests over different areas. It can be achieved through acquisition or through internal research and development, and it can involve managing two, a few, or many different areas of interest. Diversification can also be a corporate strategy of investment in acquisitions within a broad portfolio range by a large holding company. One distinct type is horizontal diversification, which involves expansion into a similar product area, for example, a domestic furniture manufacturer producing office furniture. Another is vertical diversification, in which a company moves into a different level of the supply chain, for example, a manufacturing company becoming a retailer. A well-known example of diversification is the move of Bic, the ballpoint pen manufacturer, into the production of disposable razors. -
54 lead time
Ops [m1]1. in inventory control, the time between placing an order and its arrival on site. Lead time differs from delivery time in that it also includes the time required to place an order and the time it takes to inspect the goods and receive them into the appropriate store. Inventory levels can afford to be lower and orders smaller when purchasing lead times are short.2. in new product development and manufacturing, the time required to develop a product from concept to market delivery. Lead time increases as a result of the poor sequencing of dependent activities, the lack of availability of resources, poor quality in the component parts, and poor plant layout. The technique of concurrent engineering focuses on the entire concept-to-customer process with the goal of reducing lead time. Companies can gain a competitive advantage by achieving a lead time reduction and so getting products to market faster. -
55 marketing mix
Mktgthe variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution. -
56 process layout
Opsa type of office or plant layout that groups together workstations or equipment that undertake similar processes. Within a process layout organization, the partly finished product moves from process to process and each batch may follow a different route. -
57 reverse engineering
Opsthe taking apart of a product to establish how it was put together. Reverse engineering enables a company to redesign a product. It also enables competitors to analyze the composition, technology, and development of rival products. [m1] Also known as decompilation -
58 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
59 Macintosh, Charles
[br]b. 29 December 1766 Glasgow, Scotlandd. 25 July 1843 Dunchattan, near Glasgow, Scotland[br]Scottish inventor of rubberized waterproof clothing.[br]As the son of the well-known and inventive dyer George Macintosh, Charles had an early interest in chemistry. At the age of 19 he gave up his work as a clerk with a Glasgow merchant to manufacture sal ammoniac (ammonium chloride) and developed new processes in dyeing. In 1797 he started the first Scottish alum works, finding the alum in waste shale from coal mines. His first works was at Hurlet, Renfrewshire, and was followed later by others. He then formed a partnership with Charles Tennant, the proprietor of a chemical works at St Rollox, near Glasgow, and sold "lime bleaching liquor" made with chlorine and milk of lime from their bleach works at Darnley. A year later the use of dry lime to make bleaching powder, a process worked out by Macintosh, was patented. Macintosh remained associated with Tennant's St Rollox chemical works until 1814. During this time, in 1809, he had set up a yeast factory, but it failed because of opposition from the London brewers.There was a steady demand for the ammonia that gas works produced, but the tar was often looked upon as an inconvenient waste product. Macintosh bought all the ammonia and tar that the Glasgow works produced, using the ammonia in his establishment to produce cudbear, a dyestuff extracted from various lichens. Cudbear could be used with appropriate mordants to make shades from pink to blue. The tar could be distilled to produce naphtha, which was used as a flare. Macintosh also became interested in ironmaking. In 1825 he took out a patent for converting malleable iron into steel by taking it to white heat in a current of gas with a carbon content, such as coal gas. However, the process was not commercially successful because of the difficulty keeping the furnace gas-tight. In 1828 he assisted J.B. Neilson in bringing hot blast into use in blast furnaces; Neilson assigned Macintosh a share in the patent, which was of dubious benefit as it involved him in the tortuous litigation that surrounded the patent until 1843.In June 1823, as a result of experiments into the possible uses of naphtha obtained as a by-product of the distillation of coal tar, Macintosh patented his process for waterproofing fabric. This comprised dissolving rubber in naphtha and applying the solution to two pieces of cloth which were afterwards pressed together to form an impermeable compound fabric. After an experimental period in Glasgow, Macintosh commenced manufacture in Manchester, where he formed a partnership with H.H.Birley, B.Kirk and R.W.Barton. Birley was a cotton spinner and weaver and was looking for ways to extend the output of his cloth. He was amongst the first to light his mills with gas, so he shared a common interest with Macintosh.New buildings were erected for the production of waterproof cloth in 1824–5, but there were considerable teething troubles with the process, particularly in the spreading of the rubber solution onto the cloth. Peter Ewart helped to install the machinery, including a steam engine supplied by Boulton \& Watt, and the naphtha was supplied from Macintosh's works in Glasgow. It seems that the process was still giving difficulties when Thomas Hancock, the foremost rubber technologist of that time, became involved in 1830 and was made a partner in 1834. By 1836 the waterproof coat was being called a "mackintosh" [sic] and was gaining such popularity that the Manchester business was expanded with additional premises. Macintosh's business was gradually enlarged to include many other kinds of indiarubber products, such as rubber shoes and cushions.[br]Principal Honours and DistinctionsFRS 1823.Further ReadingG.Macintosh, 1847, Memoir of Charles Macintosh, London (the fullest account of Charles Macintosh's life).T.Hancock, 1957, Narrative of the Indiarubber Manufacture, London.H.Schurer, 1953, "The macintosh: the paternity of an invention", Transactions of the Newcomen Society 28:77–87 (an account of the invention of the mackintosh).RLH / LRD -
60 AS
æz
1. conjunction1) (when; while: I met John as I was coming home; We'll be able to talk as we go.) cuando; mientras2) (because: As I am leaving tomorrow, I've bought you a present.) como3) (in the same way that: If you are not sure how to behave, do as I do.) como, igual que4) (used to introduce a statement of what the speaker knows or believes to be the case: As you know, I'll be leaving tomorrow.) como5) (though: Old as I am, I can still fight; Much as I want to, I cannot go.) aunque; por mucho que + verbo en subjuntivo6) (used to refer to something which has already been stated and apply it to another person: Tom is English, as are Dick and Harry.) al igual que
2. adverb(used in comparisons, eg the first as in the following example: The bread was as hard as a brick.) tan
3. preposition1) (used in comparisons, eg the second as in the following example: The bread was as hard as a brick.) como2) (like: He was dressed as a woman.) como3) (with certain verbs eg regard, treat, describe, accept: I am regarded by some people as a bit of a fool; He treats the children as adults.) como4) (in the position of: He is greatly respected both as a person and as a politician.) como, en tanto que•- as for- as if / as though
- as to
as1 adv tan / tantoas2 conj1. mientras / cuando2. como / ya queas she wasn't there, I left a message como no estaba, le dejé un mensaje3. comoLiam, as you know, is a singer Liam, como ya sabéis, es cantanteas3 prep como / de
as sustantivo masculino ace
as sustantivo masculino ace Locuciones: as en la manga, ace up one's sleeve 'as' also found in these entries: Spanish: abandonar - abismo - acabada - acabado - acreditar - actuar - además - adjetivar - alguna - alguno - amabilidad - amable - amarrar - ambas - ambicionar - ambos - amén - andanzas - antes - antojo - apadrinar - apellidarse - apenas - aquel - aquél - aquella - aquélla - arreglarse - arte - artífice - asesorar - así - asimismo - atar - aviar - bailar - balsa - bendita - bendito - bien - bloque - bondad - brevedad - broma - buenamente - burra - burro - cachondeo - cada - calcada English: above - acclaim - accomplished - accused - ace - acknowledge - act - action - address - advance - against - ago - aim - all - along - aloud - apprentice - arson - as - asap - assistant - bat - bell - black - bonus - both - by - by-product - capacity - cast - chalk - change - check off - cheer - class - clear - click - cluster - come on - compare - concern - construe - crop up - crow - dammit - date - dead - deaf - decision - decoyastr[æz, ʊnstressed əz]1 como■ as he painted, he whistled mientras pintaba, silbaba■ as I shut the door I realized I'd left the keys inside al cerrar la puerta me di cuenta de que había dejado las llaves dentro2 (because) ya que, como3 (although) aunque■ tall as he was, he still couldn't reach the shelf aunque era alto no podía alcanzar el estante4 (showing manner) como■ as I was saying,... como decía,...■ do as you are told! ¡haz lo que te dicen!■ as you all know,... como ya sabéis todos,...5 (and so too) como, igual que■ she's colour-blind, as is her mother es daltónica, igual que su madre\SMALLIDIOMATIC EXPRESSION/SMALLas against frente a, en comparación conas far as hastaas far as I know que yo sepaas far as I'm concerned por lo que a mí respectaas for en cuanto aas if como sias it is tal como están las cosasas it were por así decirloas long as mientrasas of desdeas often as not las más de las vecesas soon as tan pronto comoas though como sias well as además deas yet hasta ahora, de momentoas ['æz] adv1) : tan, tantothis one's not as difficult: éste no es tan difícil2) : comosome trees, as oak and pine: algunos árboles, como el roble y el pinoas conj1) like: como, igual que2) when, while: cuando, mientras, a la vez que3) because: porque4) though: aunque, por más questrange as it may appear: por extraño que parezca5)as is : tal como estáas prep1) : deI met her as a child: la conocí de pequeña2) like: comobehave as a man: compórtate como un hombreas pron: quein the same building as my brother: en el mismo edificio que mi hermanoasadv.• a medida que adv.• como adv.• cual adv.• cuan adv.• tan adv.• ya que adv.conj.• conforme conj.• que conj.• según conj.prep.• por prep.pron.• cual pron.• que pron.
I æz, weak form əz1)a) (when, while) cuandoas she was eating breakfast... — cuando or mientras tomaba el desayuno...
as you go toward the bank, it's the first house on the left — yendo hacia el banco, es la primera casa a mano izquierda
b) ( indicating progression) a medida queas (and when) we need them — a medida que or según los vamos necesitando
2) (because, since) comoas it was getting late, we decided to leave — como se hacía tarde, decidimos irnos
3) ( though)try as he might, he could not open it — por más que trató, no pudo abrirlo
much as I agree with you... — aun estando de acuerdo contigo como estoy...
4)a) (expressing comparison, contrast) igual que, comoin the 1980s, as in the 30s — en la década de los 80, al igual que en la de los 30
b) ( in generalizations) comoit's quite reasonable, as restaurants go — para como están los restaurantes, es bastante razonable
c) ( in accordance with) comothe situation, as we understand it, is... — la situación, tal como nosotros la entendemos, es...
5)a) ( in the way that) comodo as you wish — haz lo que quieras or lo que te parezca
she arrived the next day, as planned/expected — llegó al día siguiente como se había planeado/como se esperaba
use form A or B as appropriate — use el formulario A o B, según corresponda
b) ( defining)it would be the end of civilization as we know it — significaría el fin de la civilización tal y como la conocemos
I'm only interested in the changes as they affect me — sólo me interesan los cambios en la medida en que me afectan a mí
Sri Lanka, or Ceylon, as it used to be known — Sri Lanka, o Ceilán, como se llamaba antes
c) (in phrases)as it is: we can't publish it as it is no podemos publicarlo tal y como está, no podemos publicarlo así como está; we've got too much work as it is ya tenemos demasiado trabajo; as it were por así decirlo; as was: our new president, our secretary as was — el nuevo presidente, ex secretario de nuestra organización
as... as — tan... como
she ran as fast as she could — corrió tan rápido como pudo or lo más deprisa que pudo
7)as if/as though — como si (+ subj)
he acts as if o as though he didn't care — se comporta como si no le importara
he looks as if o as though he's had enough — tiene cara de estar harto
II
1) ( equally)I have lots of stamps, but he has just as many/twice as many — yo tengo muchos sellos, pero él tiene tantos como yo/el doble (que yo)
2)as... as: these animals grow to as much as 12ft long estos animales llegan a medir 12 pies de largo; as recently as 1976 aún en 1976; as many as 400 people hasta 400 personas; as long ago as 1960 — ya en 1960
III
1)a) (in the condition, role of)as a child she adored dancing — de pequeña or cuando era pequeña le encantaba bailar
as a teacher... — como maestro...
b) ( like) como2) (in phrases)as for — en cuanto a, respecto a
and as for you... — y en cuanto a ti..., y en lo que a ti respecta...
as of o (BrE) as from — desde, a partir de
as to — en cuanto a, respecto a
ABBR(US)1) = Associate in Sciences2) = American Samoa* * *
I [æz], weak form [əz]1)a) (when, while) cuandoas she was eating breakfast... — cuando or mientras tomaba el desayuno...
as you go toward the bank, it's the first house on the left — yendo hacia el banco, es la primera casa a mano izquierda
b) ( indicating progression) a medida queas (and when) we need them — a medida que or según los vamos necesitando
2) (because, since) comoas it was getting late, we decided to leave — como se hacía tarde, decidimos irnos
3) ( though)try as he might, he could not open it — por más que trató, no pudo abrirlo
much as I agree with you... — aun estando de acuerdo contigo como estoy...
4)a) (expressing comparison, contrast) igual que, comoin the 1980s, as in the 30s — en la década de los 80, al igual que en la de los 30
b) ( in generalizations) comoit's quite reasonable, as restaurants go — para como están los restaurantes, es bastante razonable
c) ( in accordance with) comothe situation, as we understand it, is... — la situación, tal como nosotros la entendemos, es...
5)a) ( in the way that) comodo as you wish — haz lo que quieras or lo que te parezca
she arrived the next day, as planned/expected — llegó al día siguiente como se había planeado/como se esperaba
use form A or B as appropriate — use el formulario A o B, según corresponda
b) ( defining)it would be the end of civilization as we know it — significaría el fin de la civilización tal y como la conocemos
I'm only interested in the changes as they affect me — sólo me interesan los cambios en la medida en que me afectan a mí
Sri Lanka, or Ceylon, as it used to be known — Sri Lanka, o Ceilán, como se llamaba antes
c) (in phrases)as it is: we can't publish it as it is no podemos publicarlo tal y como está, no podemos publicarlo así como está; we've got too much work as it is ya tenemos demasiado trabajo; as it were por así decirlo; as was: our new president, our secretary as was — el nuevo presidente, ex secretario de nuestra organización
as... as — tan... como
she ran as fast as she could — corrió tan rápido como pudo or lo más deprisa que pudo
7)as if/as though — como si (+ subj)
he acts as if o as though he didn't care — se comporta como si no le importara
he looks as if o as though he's had enough — tiene cara de estar harto
II
1) ( equally)I have lots of stamps, but he has just as many/twice as many — yo tengo muchos sellos, pero él tiene tantos como yo/el doble (que yo)
2)as... as: these animals grow to as much as 12ft long estos animales llegan a medir 12 pies de largo; as recently as 1976 aún en 1976; as many as 400 people hasta 400 personas; as long ago as 1960 — ya en 1960
III
1)a) (in the condition, role of)as a child she adored dancing — de pequeña or cuando era pequeña le encantaba bailar
as a teacher... — como maestro...
b) ( like) como2) (in phrases)as for — en cuanto a, respecto a
and as for you... — y en cuanto a ti..., y en lo que a ti respecta...
as of o (BrE) as from — desde, a partir de
as to — en cuanto a, respecto a
См. также в других словарях:
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