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21 тактический маркетинг
Предполагает создание структуры маркетинга из четырех элементов: изделие, цена, место, стимулирование сбыта. — Tactical marketing involves creating a marketing mix of four components: product, price, place, promotion.
маркетинг учебных программ и услуг поддерживающей организации — marketing the supporting organization training programs and services
Маркетинг учебных программ и услуг поддерживающей организации означает нечто большее, нежели их простое рекламирование и рассылку рекламных проспектов её членам. Он связан с четырьмя факторами: продукция, позиционирование, продвижение и ценообразование. — Marketing the supporting organization training programs and services means more than just advertising them or sending circulars to its members. It involves four factors: products, positioning, promotion and pricing.
Russian-English Dictionary "Microeconomics" > тактический маркетинг
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22 экологическое проектирование
экологическое проектирование
-EN
sustainable design
(also referred to as " green design", " eco-design", or " design for environment") is the art of designing physical objects, the built environment and services to comply with the principles of economic, social, and ecological sustainability. It ranges from the microcosm of designing small objects for everyday use, through to the macrocosm of designing buildings, cities, and the earth's physical surface. It is a growing trend within the fields of architecture, landscape architecture, urban design, urban planning, engineering, graphic design, industrial design, interior design and fashion design
[ http://en.wikipedia.org/wiki/Sustainable_design]Параллельные тексты EN-RU Eco-design of products
Eco-design is a process that consists of taking environmental aspects into account when designing or improving a product. This concept is based on the following principle: all products have environmental impacts at various stages in their life cycle. The purpose of eco-design is to reduce these impacts while maintaining the user quality of the product.
The eco-design of a product involves incorporating environmental aspects in the product development process. This involves various stages:
- Manufacture with materials, components and production processes
- Distribution with packaging and logistics
- Use with energy consumption, servicing and maintenance
- End of life.
[Legrand]Экологическое проектирование изделий
Экологическое проектирование представляет собой процессе разработки или усовершенствования изделия при выполнении которого учитываются различные экологические аспекты. Смысл данной концепции состоит в том, что изделия воздействуют на окружающую среду на всех этапах своего жизненного цикла. Цель экологического проектирования заключается в снижении этого воздействия при сохранении потребительских качеств изделия.
Экологическое проектирование предполагает, что в процессе разработки изделия учитываются экологические аспекты для всех этапов жизненного цикла, к которым относятся:
- изготовление с учетом характеристик используемых материалов, компонентов и технологических процессов;
- дистрибуция товаров в соответствующей упаковке и надлежащая логистика;
- эксплуатация, сопровождающаяся потреблением энергии, операциями технического обслуживания и ухода;
- вывод изделия из эксплуатации.
[Перевод Интент]EN
Русско-английский словарь нормативно-технической терминологии > экологическое проектирование
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23 а не
•These deviations may be manifested in the form of an accelerating instead of a decelerating wave.
•Under such circumstances, the two donor atoms on the same chelate molecule coordinate with different metal atoms rather than with one; thus, a polymeric chain may result rather than [or ( and) not] a ring structure.
•Since the various types of microscope supply different kinds of information, they complement each other rather than compet ing.
•The resulting F-band is dependent upon the particular alkali halide used, not upon the alkali metal vapour.
* * *А не -- rather than; other than; instead of; not, and not; but not; versus; vis-a-visIn this case the process probably involves fatigue rather than abrasion.However, in practice, the measured strains are in a numerical form other than a smooth function.The partial dislocations are separated by stacking-fault, instead of an antiphase boundary.The choice of a finite difference technique ( versus finite element) provides some advantage in this way.Thus the nickel-base superalloys become creep limited by local crack initiation and not total rupture.Thus the Young modulus not annealed surface hardness was definitely shown to be the controlling parameter.The distorted signal is judged to be the result of limitation of the capacitance measuring system, vis-a-vis film rupture.Русско-английский научно-технический словарь переводчика > а не
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24 в основном состоять в
•Essentially, the discharge involves the passage of electrons from the cathode to the anode.
Русско-английский научно-технический словарь переводчика > в основном состоять в
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25 в ... участвует
•The reaction involves a carbonium ion.
Русско-английский научно-технический словарь переводчика > в ... участвует
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26 вид
II. в виде; в существующем виде; в том виде, в каком они встречаются; в том или ином виде; выражающийся в виде; иметь вид; по внешнему виду; поставлять в собранном виде; приобретать вид•The structure of a euctoid steel in the annealed condition (or state) is 100% pearlite.
•All manner [ or kind()] of attachments may be mounted on this tractor.
. тип* * *Вид -- view (проекция на чертеже); type (род, разновидность); mode (режим, например, разрушения); species (вещёства); plan view (в плане); cut-away view, sectional view (в разрезе); close view (крупным планом); arrow A view, view along arrow A (по стрелке A); side view, lateral view (сбоку); top view, plan view (сверху); rear view, back view (сзади); bottom view (снизу); front view, head-on view (спереди); general view (общий); end view (с торца); inside view (изнутри); partly broken away view (с частичным вырывом); exploded view (в разобранном виде); developed view (в развёрнутом виде); enlarged view (в увеличенном виде)Русско-английский научно-технический словарь переводчика > вид
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27 вызывать затруднения
•This calculation presents (or involves) difficulties (or offers (or leads to) problems].
* * *Вызывать затруднения / трудности -- to present difficulties, to present a problem; to be made difficultFor liquid fuels this presents a minimal problem.Its determination was made difficult because the lattice parameters of the tetragonal and cubic phases differ only very slightly.Русско-английский научно-технический словарь переводчика > вызывать затруднения
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28 в основном состоять в
•Essentially, the discharge involves the passage of electrons from the cathode to the anode.
Русско-английский научно-технический словарь переводчика > в основном состоять в
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29 в ... участвует
•The reaction involves a carbonium ion.
Русско-английский научно-технический словарь переводчика > в ... участвует
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30 вид
II. в виде; в существующем виде; в том виде, в каком они встречаются; в том или ином виде; выражающийся в виде; иметь вид; по внешнему виду; поставлять в собранном виде; приобретать вид•The structure of a euctoid steel in the annealed condition (or state) is 100% pearlite.
•All manner [ or kind()] of attachments may be mounted on this tractor.
. типРусско-английский научно-технический словарь переводчика > вид
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31 влечь за собой
. связан с•A decrease in Eg implies an increase in...
•This operation entails (or involves, or results in, or leads to) a waste of current.
Русско-английский научно-технический словарь переводчика > влечь за собой
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32 вызывать затруднения
•This calculation presents (or involves) difficulties (or offers (or leads to) problems].
Русско-английский научно-технический словарь переводчика > вызывать затруднения
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33 для чего
•Potentiometry involves the measurement of the potential of a galvanic cell, for which purpose potentiometers are used.
Русско-английский научно-технический словарь переводчика > для чего
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34 закладывать в
•Steel bars are embedded in the concrete if the structure involves tensile stresses.
Русско-английский научно-технический словарь переводчика > закладывать в
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35 отсеивание
•Examination of fluorescence emission only within a narrow time window involves throwing away most of the spectroscopic information generated by...
Русско-английский научно-технический словарь переводчика > отсеивание
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36 понимание
•If we wish to gain a ( more penetrating) insight into our physical environment,...
•The realization of these difficulties did not stop them from further research.
•An understanding of the chemical problem of bioluminescence involves isolating...
•Awareness, Grasp...
•Experimental work has given us ( great) insight into the mechanism of...
Русско-английский научно-технический словарь переводчика > понимание
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37 представлять затруднения
•This calculation presents (or involves) no difficulties (or problem).
Русско-английский научно-технический словарь переводчика > представлять затруднения
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38 предусматривать
•An exceptional degree of accuracy has been designed (or built) into this machine.
•Future plans call (or provide) for an additional filter.
•The new system contemplates (or envisages) mining primary ore.
•Equation 8 incorporates (or includes) the normal losses.
•Usually air spaces were allowed between adjacent coils.
•This method involves increasing the pressure of the superheated steam.
•It is necessary to provide a concrete lining.
•Another scheme called for injecting thin trails of smoke into the airstream of a wind tunnel.
•These superb valves were designed into the engine by our engineers.
•The treaty provides that the U.S. shall deliver to Mexico...
Русско-английский научно-технический словарь переводчика > предусматривать
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39 приводить к
•This method offers savings in production time.
•Removal of the denaturing conditions brings about the formation of...
•This research has culminated in the discovery of...
•The use of a driving belt could give rise to vibrations.
•If solute concentration varies over many atomic distances, a variation in lattice parameter will result.
•Flapping of the belt could result in poor finish.
•The current in the motor increases, and the result is overheating.
•Uneven removal of excess metal tends to redistribute stresses.
•In areas where present climates are not conducive to the deposition of...
II•The mixture is adjusted to pH 6.8.
•Biotin deficiency in animals is associated with dermatitis, loss of hair,...
•Thermal stresses sometimes produce surface cracking.
•A small error in ψ will eventually produce a significant error in the fields.
•The change in contact resistance effects the desired current change.
•These collisions can involve either a gain or loss in mechanical energy.
•Continued condensation causes the period of rotation to shorten.
Русско-английский научно-технический словарь переводчика > приводить к
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40 применим
•This statistical description applies when the system has...
•The phase rule applies to all systems.
•The same principle is adaptable to other work that involves...
•These constants would be applicable for testing other tubes.
•The equation is applicable to the new system.
•This method is appropriate in the case of strain-ageing.
•The author proposes an improved correlation to cover different gases and liquids.
•The analyzer is suitable for a 625-line system.
Русско-английский научно-технический словарь переводчика > применим
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