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1 branding
MARKETING marquage m, valorisation f de la marque;∎ decisions about branding affect our investment in promotion and packaging les décisions prises quant à la valorisation de la marque jouent sur le montant investi dans la promotion et le conditionnementbranding campaign campagne f d'image de marque -
2 boost
boost [bu:st]1. noun[+ price] faire monter ; [+ output, productivity] augmenter ; [+ sales] stimuler ; [+ confidence] renforcer* * *[buːst] 1.1) ( stimulus) coup m de fouet (to à)2) ( encouragement) encouragement m3) ( publicity) publicité f2.transitive verb1) ( stimulate) stimuler [economy, productivity, sales]; encourager [investment, lending]; augmenter [capacity, number, pay, profit, value]; relancer [interest]2) ( enhance) améliorer [image, performance]3) ( promote) faire la promotion de, promouvoir [product]4) Electricity, Telecommunications amplifier [signal, voltage]5) Automobile rendre [quelque chose] plus puissant [engine]6) ( push up) propulser [rocket] -
3 indirect
indirect(e)indirect costs coûts m pl indirects;indirect investment investissement m indirect;indirect labour main-d'œuvre f indirecte;MARKETING indirect promotional costs coûts de promotion indirects;indirect selling vente f indirecte;indirect tax impôt m indirect;indirect taxation contributions f pl indirectes -
4 boost
A n2 ( encouragement) encouragement m (to sb pour qn ; to sth à qch ; to do à faire) ; to give sb a boost encourager qn ;4 ( upward push) to give sb a boost soulever qn (up to jusqu'à).B vtr1 ( stimulate) stimuler [aid, economy, efficiency, exports, productivity, sales] ; encourager [investment, lending] ; augmenter [capacity, intake, number, pay, profit, value] ; relancer [interest] ; to boost sb's confidence redonner confiance à qn ; to boost morale remonter le moral ;2 ( enhance) améliorer [image, performance] ;3 Advertg faire la promotion de, promouvoir [product] ;6 ( push up) soulever [person] ;7 Aerosp propulser [rocket]. -
5 indirect
indirect [‚ɪndɪ'rekt]indirect;∎ by an indirect route par un chemin indirect ou détourné;∎ the indirect effects of radioactivity les effets indirects ou secondaires de la radioactivité;∎ an indirect reference une allusion voilée►► Commerce indirect costs coûts mpl indirects;Football indirect free kick coup m franc indirect;Finance indirect investment investissement m indirect;indirect lighting éclairage m indirect;Grammar indirect object objet m indirect;Marketing indirect promotional costs coûts mpl de promotion indirects;indirect question question f indirecte;Marketing indirect selling vente f indirecte;Grammar indirect speech discours m indirect; -
6 stake
stake [steɪk]1 noun(a) (post, pole) pieu m; (in surveying) piquet m, jalon m; (for plant) tuteur m; (for vine) échalas m; (for tethering animal) piquet m; (for tent) piquet m; (for execution) poteau m;∎ to die or to be burned at the stake mourir sur le bûcher;∎ she went to the stake for her beliefs ses convictions l'ont menée au bûcher;∎ figurative it's an important principle but I'm not about to go to the stake for it c'est un principe important mais je ne me sacrifierais pas ou je ne mourrais pas pour le défendre;(b) (in gambling) enjeu m, mise f;∎ to lose one's stake perdre sa mise;∎ the stakes are too high for me l'enjeu est trop important pour moi;∎ also figurative to play for high stakes jouer gros jeu;∎ to raise the stakes augmenter la mise; figurative faire monter les enchères(c) (interest, share) intérêt m, part f; (investment) investissement m, investissements mpl; (shareholding) participation f;∎ she has a 10% stake in the company elle a une participation de 10% dans la société, elle détient 10% du capital de la société;∎ the company has a big stake in nuclear energy la société a misé gros sur ou a fait de gros investissements dans le nucléaire;∎ we all have a stake in the education of the young l'éducation des jeunes nous concerne tous∎ to be at stake être en jeu;∎ what or how much is at stake? quels sont les enjeux?, qu'est-ce qui est en jeu?;∎ our honour is at stake il y va de notre honneur, notre honneur est en jeu;∎ basic issues of public health are at stake les bases mêmes de la santé publique sont en jeu;∎ there are lives at stake! il y a des vies en jeu!;∎ she has a lot at stake elle joue gros jeu, elle risque gros∎ he staked $10 on Birdy il a joué ou misé ou mis 10 dollars sur Birdy;∎ she had staked her reputation on the outcome of the negotiations elle avait risqué ou joué sa réputation sur le résultat des négociations;∎ he had staked everything or his all on getting the job il avait tout misé sur l'acceptation de sa candidature;∎ I'd stake my all or my life on it j'en mettrais ma main au feu∎ he is staking the newspaper for half a million dollars il investit un demi-million de dollars dans le journal;∎ familiar can you stake me for a new suit? est-ce que tu peux m'avancer de quoi m'acheter un nouveau costume□ ?(c) (fasten → boat, animal) attacher à un piquet; (→ tent) attacher avec des piquets; (→ plant) tuteurer; (→ vine) échalasser∎ to stake one's claim to a territory revendiquer un territoire (en le délimitant avec des piquets);∎ each gang has staked its claim to a piece of the territory chaque gang a délimité sa part de territoire;∎ she has staked her claim to a place in the history of our country elle mérite une place d'honneur dans l'histoire de notre pays(horse race) course f de chevaux; (prize) prix m;∎ Horseracing the Bingham Stakes le Prix de Bingham;∎ figurative the promotion stakes la course à l'avancement;∎ she hasn't got much going for her in the beauty/personality stakes elle n'est pas particulièrement gâtée physiquement/côté caractère►► stake boat bateau m de ligne de départ= stake out (a)(a) (delimit → area, piece of land) délimiter (avec des piquets); (→ boundary, line) marquer, jalonner; figurative (→ sphere of influence) définir; (→ market) se tailler; (→ job, research field) s'approprier(b) (keep watch on) mettre sous surveillance, surveiller;∎ they've got the house staked out ils surveillent la maison
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