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121 piano
1. adj flat2. adv ( adagio) slowly( a voce bassa) quietly, in a low voice3. m plan( pianura) planedi edificio floormusic pianopiano rialzato mezzanine (floor)primo piano foregroundphotography close-up* * *piano1 agg.1 flat, level, even: paese piano, flat country; strada piana, level road; superficie piana, level (o even) surface; terreno piano, level ground // mettere in piano, to lay flat // corsa piana, flat race; correre i 400 metri piani, to run the 400 metres flat race6 (gramm.) paroxytone7 (mus.) piano.piano2 avv.1 ( sommessamente) softly, quietly: puoi suonare un po' più piano, per favore?, could you play more quietly please?; fa' piano, altrimenti lo svegli, don't make a noise or you'll wake him up; parla così piano che non lo sento, he speaks in such a low voice (o so low) that I can't hear him2 (mus.) piano3 ( lentamente) slowly, slow: va' piano, go slowly; camminare piano, to walk slowly; la nebbia si diradò pian piano, the fog gradually dispersed; sto cominciando pian piano a capire, I'm just beginning to understand; pian piano ci riuscirò, little by little I shall succeed in it // chi va piano va sano e va lontano, (prov.) slow and steady wins the race4 ( con cautela) gently, carefully: fa' piano, ché lo strappi, be careful or you'll tear it; sollevalo piano perché si rompe facilmente, lift it up gently because it breaks easily; piano con le spese!, go easy on spending!; vacci piano con quel vino: è forte, go easy with that wine, it's very strong.piano3 s.m.1 ( terreno pianeggiante) plain; flat land, level land: dopo qualche chilometro di piano, comincia la salita, after some miles on the level, the ground begins to rise; scendere dalla montagna al piano, to go down the mountain to the plain2 ( superficie piana) plane (anche fis.); surface; top: il piano della tavola, the top of the table; piano di lavoro, work top (o work surface); (amer.) ( in cucina) counter; piano di marmo, marble top; il piano della seggiola, the seat of the chair // piano cottura, hob // piano stradale, road surface // (fis.): piano orizzontale, inclinato, horizontal, inclined plane; piano principale, principal plane; piano di simmetria, plane of symmetry; piano equatoriale, equatorial plane; piano di polarizzazione, plane of polarization // (aer.): piano alare, wing plane; piani di coda, tail unit // (mar.) piano di galleggiamento, water plane // (mecc.) piano di riscontro, surface plate // (ferr.) piano di caricamento, loading platform // (geol.): piano stratigrafico, stage; piano di stratificazione, bedding plane; piano di faglia, fault plane3 ( di casa) floor, storey; (di nave, autobus) deck: il piano superiore di un edificio, the top storey (o floor) of a building; piano terreno, piano terra, ground floor (o amer. first floor); primo piano, first floor (o amer. second floor); abito al terzo piano, I live on the third floor; a due piani, two-storied; autobus a due piani, double-decker; una casa di quindici piani, a fifteen-storied building (o a building of fifteen storeys) // una torta a tre piani, a three-tier (ed) cake4 ( livello) plane, level: siamo sullo stesso piano, we are on the same plane (o level); mettere due cose sullo stesso piano, to put two things on the same level // un artista di primo piano, an artist of the first rank (o a first-rate artist); una persona di primo piano, a prominent person (o a person in the limelight o in the public eye) // un particolare di secondo piano, a detail of secondary importance // passare in secondo piano, to be overshadowed (o superseded)6 (inform.) desk; scheme.piano4 s.m.1 plan; scheme, project, programme: piano di studi, plan (o programme) of studies; piano di lavoro, schedule (o work programme); piano d'azione, policy; piano operativo, operations plan; fare piani, to plan (o to make plans); avere dei piani per il futuro, to have plans for the future; rovinare, far saltare i piani a qlcu., to wreck s.o.'s plans; la polizia è riuscita a sventare il piano dei rapinatori, the police managed to foil the robbers' plan // (amm.): piano dei conti, chart of accounts (o account classification); piano regolatore, town-planning scheme (o spec. amer. zoning regulations); piano di pensionamento, pension scheme; piano di prepensionamento, job release scheme (o project) // (econ.): piano economico, economic plan; piano quinquennale dell'agricoltura, five-year agricultural plan; piano di investimento, investment plan; piano di riparto degli utili, profit appropriation account; piano di pubblicità, advertising plan; piano delle vendite, sales plan; piano di sviluppo, development plan; piano di sviluppo delle vendite, sales promotion plan; piano di compartecipazione agli utili, profit-sharing scheme; piano di finanziamento, credit scheme; piano di pagamento rateale, time-payment plan; piano verde, Agricultural Development Scheme; piano per la Ricostruzione Economica, piano Marshall, Marshall Plan // ( assicurazioni) piano assicurativo, insurance schemepiano5 → pianoforte.* * *['pjano] I piano (-a)1. agg1) (piatto) flat, level, (senza asperità) smooth, Mat plane attrcorsa piana Sport — flat race
2. avvvai piano! — (in macchina) drive slowly!
vacci piano! — (fig : non esagerare: nel bere) take it easy with that!, (nelle minacce) calm down!, (nel lodarsi) come off it!
attento, fai piano! — (fa' meno rumore) don't make so much noise!, (sta' attento) watch out!, be careful!
parla più piano — (lentamente) speak more slowly, (a bassa voce) lower your voice, keep your voice down
pian piano — (lentamente) very slowly, (poco a poco) little by little
pian pianino o pian piano siamo arrivati — slowly but surely we got there
pian pianino o pian piano ha acquistato una certa esperienza — he gradually acquired experience
3. smII ['pjano]mettere tutto sullo stesso piano — to lump everything together, give equal importance to everything
1. smnon era nei nostri piani — we hadn't intended to do it, we hadn't planned on doing so
2.III ['pjano] smMus piano* * *I 1. ['pjano]1) (piatto) [ superficie] flat, level, even2) mat. [geometria, figura] plane3) (semplice) [spiegazione, discorso] plain, clear, simple4) ling.parola -a — = word having an accent on the penultimate syllable
5) sport2.posare qcs. in piano — to lay sth. (down) flat
1) (con delicatezza) [partire, frenare] slowly, gently2) (a bassa voce) [ parlare] softly, gently, quietly3) (lentamente) [avvicinarsi, camminare] slowly4) pian(o) piano little by little••••chi va piano va sano e va lontano — prov. slow and steady wins the race
Note:Quando ci si riferisce al piano di un edificio, bisogna ricordare che in inglese britannico piano terra si dice ground floor mentre primo / secondo... piano si traducono first / second... floor. In inglese americano, piano terra si dice invece first floor, cosicché il primo piano sarà second floor ecc. Si ricordi anche che si usa floor per indicare il singolo piano ( abito al quinto piano = I live on the fifth floor) ma storey per indicare il numero dei piani di un edificio ( un grattacielo di 55 piani = a 55-storey skyscraper)II ['pjano]sostantivo maschile1) (superficie piana) flat surface; (di tavolo, mobile) top2) (terreno pianeggiante) plain, flat land3) (livello) levelbalzare in primo piano — [notizia, problema] to come to the fore
passare in secondo piano — [persona, problema] to be pushed (in)to the background, to take second place
di primo piano — [personaggio, ruolo] leading; [opera, evento] major
di secondo piano — [personaggio, ruolo, evento] minor
4) cinem. fot. (inquadratura)in primo piano — in close-up, in the foreground
5) (di edificio) floor, storey BE, story AE; (di autobus, aereo) deckprimo piano — first BE o second AE floor
al piano superiore o di sopra upstairs, on the next floor; al piano inferiore o di sotto — downstairs, on the floor below
•piano americano — cinem. thigh shot
piano sequenza — cinem. sequence shot
III ['pjano]piano stradale — roadway, road surface
sostantivo maschile1) (programma) plan, scheme, programme BE, program AE2) (progetto) plan, layout•piano di battaglia — mil. battle map; fig. plan of action
IV ['pjano]piano pensionistico o di pensionamento pension plan; piano regolatore = urban planning regulations; piano di studi — univ. = list of courses that a university student plans to take in a term
* * *piano1/'pjano/2 mat. [geometria, figura] plane3 (semplice) [spiegazione, discorso] plain, clear, simple4 ling. parola -a = word having an accent on the penultimate syllable5 sport cento metri -i hundred metres sprintII avverbio1 (con delicatezza) [partire, frenare] slowly, gently; piano! piano! easy (does it)! steady! vacci piano con il gin! go easy on the gin!3 (lentamente) [avvicinarsi, camminare] slowly; vai più piano! slow down!4 pian(o) piano little by littlechi va piano va sano e va lontano prov. slow and steady wins the race.————————piano2/'pjano/Quando ci si riferisce al piano di un edificio, bisogna ricordare che in inglese britannico piano terra si dice ground floor mentre primo / secondo... piano si traducono first / second... floor. In inglese americano, piano terra si dice invece first floor, cosicché il primo piano sarà second floor ecc. Si ricordi anche che si usa floor per indicare il singolo piano ( abito al quinto piano = I live on the fifth floor) ma storey per indicare il numero dei piani di un edificio ( un grattacielo di 55 piani = a 55-storey skyscraper).sostantivo m.1 (superficie piana) flat surface; (di tavolo, mobile) top2 (terreno pianeggiante) plain, flat land3 (livello) level; mettere due persone sullo stesso piano to put two people on the same level; balzare in primo piano [notizia, problema] to come to the fore; passare in secondo piano [persona, problema] to be pushed (in)to the background, to take second place; di primo piano [personaggio, ruolo] leading; [opera, evento] major; di secondo piano [personaggio, ruolo, evento] minor4 cinem. fot. (inquadratura) primo piano close-up; in primo piano in close-up, in the foreground; secondo piano middle distance5 (di edificio) floor, storey BE, story AE; (di autobus, aereo) deck; primo piano first BE o second AE floor; al piano superiore o di sopra upstairs, on the next floor; al piano inferiore o di sotto downstairs, on the floor belowpiano americano cinem. thigh shot; piano ammezzato mezzanine; piano di cottura hob; piano interrato basement; piano di lavoro worktop; piano sequenza cinem. sequence shot; piano stradale roadway, road surface.————————piano3/'pjano/sostantivo m.1 (programma) plan, scheme, programme BE, program AE; piano quinquennale five-year plan; fare -i to make plans; tutto è andato secondo i -i everything went according to plan2 (progetto) plan, layoutpiano d'azione plan of action; piano di battaglia mil. battle map; fig. plan of action; piano pensionistico o di pensionamento pension plan; piano regolatore = urban planning regulations; piano di studi univ. = list of courses that a university student plans to take in a term.————————piano4/'pjano/ ⇒ 34→ pianoforte. -
122 spesa
f expensefare la spesa do the shoppingfare spese go shoppingspese pl di produzione production costsspese pl di pubblicità advertising costsa proprie spese at one's own expense* * *spesa s.f.1 expense, expenditure; spending; ( costo) cost, outlay; charge, fee: spese di manutenzione, maintenance charges (o upkeep expenses); spese di riparazione, cost of repairs; spese di viaggio, travelling expenses; spese domestiche, household expenses; spese minute, petty expenses; spese vive, out-of-pocket expenses; spese scolastiche, school fees; ci fu una spesa di 25.000 euro per le nuove attrezzature, there was an expenditure (o outlay) of 25,000 euros on (o for) new fittings; sta facendo grandi spese, he is spending a lot of money; far fronte a una spesa, to meet an expense; sostenere le spese di qlco., to bear the cost of (o to pay for) sthg.; far sostenere spese a qlcu., to put s.o. to expense; coprire le spese, to cover the cost; ridurre le spese, to cut down one's expenses // a proprie spese, at one's own expense, (fig.) to one's cost; imparare a proprie spese, to learn at one's cost; a spese altrui, (anche fig.) at other people's expense; non badare a spese, to spare no expense: non bada a spese, he spares no expense (o money is no object for him) // fare le spese di qlco., (fig.) to pay for sthg. // essere di poca spesa, (fig.) to be undemanding // stare sulla spesa, to support (o to keep) oneself // (amm.): spese di bollo, stamp dues; spese di registro, registration dues; spese fisse, standing expenses; spese generali, overheads (o overhead expenses); spese ordinarie, ordinary charges (o recurring expenses); spese straordinarie, supplementari, addizionali, extra (o additional) expenses (o costs o charges); spese varie, sundry expenses (o charges); spese amministrative, administrative expenses; a spese pubbliche, at public expense // (econ.): spese correnti, current (o running) expenses; spese di fabbricazione, manufacturing costs; spese di produzione, production expenses (o expenses of production); spese di gestione, di esercizio, operating (o running) costs; spese di manodopera, labour costs; spese fisse, fixed charges; spesa in conto capitale, capital expenditure (o spending); spesa per consumi, consumer expenditure; spesa per investimenti, investment outlays; spese previste dal budget, budgetary expenditure; incorrere in grandi spese, to incur great expenses; spesa nazionale lorda, gross national expenditure; spesa di avviamento, start-up costs (o organization expenses); spesa pubblica, public (o government) expenditure; spesa pubblica in disavanzo, deficit spending // (comm.): spese assegnate, charges forward; spese di trasporto, freightage (o carriage o transport charges); spesa di trasferta, travelling expenses; spese d'incasso, collection expenses; spese promozionali, promotion expenses; comprese le spese, charges included (o inclusive of charges); escluse le spese, charges excluded (o exclusive of charges) // (fin.): spese di emissione, issue (o floatation) costs; spese iniziali a carico di sottoscrittori di fondi, front and fees // (dir.): con spese, with charges; senza spese, without charges // (mar.): spese di sbarco, landing charges; spese di stivaggio, stowage; spese portuali, port charges2 ( acquisto) buy; purchase: questo mobile è stato una bella spesa, this piece of furniture was a good buy3 ( compera) shopping: la lista della spesa, the shopping list; la borsa della spesa, shopping bag; fare la spesa, to do the shopping; faccio la spesa nei negozi vicino a casa, I do the shopping in the shops near home; andare a fare spese, to go shopping.* * *['spesa]1. sfcon la modica spesa di 1000 euro — for the modest sum o outlay of 1,000 euros
ridurre le spese — (gen) to cut down (on spending), Comm to reduce expenditure
a mie spese fig — at my expense
2) (acquisto) buy, purchase, (fam : compere) shopping no pl2.* * *['spesa]sostantivo femminile1) (costo) expenditure, expense, cost, spending U-e per l'elettricità, il telefono — electricity, telephone charges
- e per l'istruzione, la difesa — expenditure o spending on education, defence
-e di trasporto, di manodopera — transport, labour costs
dividere, tagliare le -e — to share the costs, to cut costs
2) (compere) shopping Ulista, borsa della spesa — shopping list, bag
fare la spesa — to do the o some shopping
andare a fare la spesa — to go shopping o to the shops
3) (acquisto)4) a spese dia -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. — to live off sb
•spesa pubblica — public expenditure o spending, government spending
- e correnti — current expenditure, running expenses
- e doganali — customs expenses o charges
spesa processuali — dir. (legal) costs
- e di spedizione — forwarding o shipping charges, postage
••imparare qcs. a proprie -e — to learn sth. the hard way o at one's own expense o at one's cost
* * *spesa/'spesa/sostantivo f.1 (costo) expenditure, expense, cost, spending U; -e per l'elettricità, il telefono electricity, telephone charges; - e per l'istruzione, la difesa expenditure o spending on education, defence; -e di trasporto, di manodopera transport, labour costs; dividere, tagliare le -e to share the costs, to cut costs; sostenere forti -e to incur heavy costs; non badare a -e to spare no expense2 (compere) shopping U; lista, borsa della spesa shopping list, bag; fare la spesa to do the o some shopping; andare a fare la spesa to go shopping o to the shops3 (acquisto) questa gonna è stata una buona spesa this skirt was a good buy4 a spese di a -e dello stato o della comunità at public expense; la trasferta è a -e della società business travel is chargeable to the company; vivere a -e di qcn. to live off sb.imparare qcs. a proprie -e to learn sth. the hard way o at one's own expense o at one's cost\spesa pubblica public expenditure o spending, government spending; - e bancarie bank charges; - e correnti current expenditure, running expenses; - e doganali customs expenses o charges; - e fisse standing charge; spesa processuali dir. (legal) costs; - e sociali welfare spending; - e di spedizione forwarding o shipping charges, postage; - e straordinarie nonrecurring expenses. -
123 план мероприятий
Русско-английский большой базовый словарь > план мероприятий
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124 cash cow
1. Fina subsidiary enterprise that performs well and consistently makes a substantial profit (slang)2. Gen Mgt3. Mktga product that sells well and makes a substantial profit without requiring much advertising or investment (slang) -
125 viral marketing
Mktgthe rapid spread of a message about a new product or service, in a similar way to the spread of a virus. Viral marketing can be by word of mouth, but it is particularly common on the Internet, where messages can be spread easily and quickly to reach millions of people. Products can become household names in this way with very little advertising expenditure.Viral marketing works well in the following circumstances: when a product is genuinely new and different, and it is something that opinion leaders want to associate with; when the benefits of the product are real; when the product is relevant to a large number of people, and the benefits are easy to communicate.Some viral marketing campaigns use an incentive-based approach, rewarding people if, for example, they inform their friends and a percentage of these friends make a purchase. Because the Internet is perceived as an information resource, it is also useful to publish on a Web site information that users are allowed to quote and redistribute, perhaps by means of an “e-mail-to-a-friend” button. Linking is also an effective viral marketing tool, as is the provision of free products or services. The Hotmail free e-mail service, for example, grew quickly with little marketing investment.
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