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advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Information industry — or information industries is a loosely defined term for industries that are information intensive in one way or the other. It is considered one of the most important economic sectors for a variety of reasons. There are many different kinds of… … Wikipedia
Information Commissioner's Office — Status Governmental office Territory United Kingdom Leadership Information Commissioner: Christopher Graham Appointment 29 June 2009 … Wikipedia
Information explosion — is a term that describes the rapidly increasing amount of published information and the effects of this abundance of data. As the amount of available data grows, the problem of managing the information becomes more difficult, which can lead to… … Wikipedia
information processing model — UK US noun [C] ► MARKETING the idea, often used in connection with marketing, that the human brain takes in information, stores it, and later makes decisions based on it: »The information processing model is useful for advertising messages, in… … Financial and business terms
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery … Wikipedia