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1 industrial marketing
Mktgthe marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making. -
2 industrial marketing
продажа на промышленном рынке; «промышленный маркетинг»Англо-русский словарь промышленной и научной лексики > industrial marketing
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3 industrial goods marketing
Mktgthe industrial marketing of products. Industrial goods marketing is different from the marketing of consumer goods in that it is directed at organizations, businesses, and other institutions, rather than at the individual end user of a product. It may require different marketing strategies from those used in consumer goods marketing to be effective.The ultimate business dictionary > industrial goods marketing
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4 industrial services marketing
Mktgthe industrial marketing of services. Industrial services marketing may promote services such as maintenance contracts, insurance, training, transportation, office cleaning, and advertising to industry, businesses, and other institutions. Many services offered to industry are also offered to the consumer, but promoting them to consumers requires a variety of strategies derived from consumer services marketing.The ultimate business dictionary > industrial services marketing
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5 industrial espionage
Gen Mgtthe practice of spying on a business competitor in order to obtain their trade or commercial secrets. Information sought through industrial espionage will often refer to new products, designs, formulas, manufacturing processes, marketing surveys, research, or future plans. The goal of industrial espionage is either to injure the business prospects or market share of the target company, or to use the secrets discovered for another organization’s commercial benefit. -
6 industrial market research
Mktgmarket research into the marketing of services and goods to industry, businesses, and other institutions.Industrial market research is used as an aid to decision making and concerns the manufacture, selling, and distribution of products with the goal of reducing costs and increasing profits. It considers factors such as the available labor force, location of the firm, export market potential, and use of resources.The ultimate business dictionary > industrial market research
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7 Investitionsgüter-Marketing
Business german-english dictionary > Investitionsgüter-Marketing
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8 consumer goods marketing
Mktgthe promotion of products to members of the public. Consumer goods marketing is aimed at individuals rather than organizations and promotes products directly to the end user rather than to intermediaries. Marketing strategies will be different from those used in industrial goods marketing. -
9 consumer services marketing
Mktgthe marketing of services to domestic consumers. Consumer services marketing may promote such services as banking, insurance, travel and tourism, leisure, telecommunications, and services provided by local authorities. Strategies to market these services to business constitute industrial services marketing.The ultimate business dictionary > consumer services marketing
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10 промышленный маркетинг
Юридический русско-английский словарь > промышленный маркетинг
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11 промышленный маркетинг
Русско-английский юридический словарь > промышленный маркетинг
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12 отраслевой маркетинг
Banks. Exchanges. Accounting. (Russian-English) > отраслевой маркетинг
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13 Absatz
Absatz m 1. V&M sales, turnover; 2. ADMIN, RECHT paragraph, subsection; 3. LOGIS sales quantity, sales volume (das Volumen in Konsumenten- oder Versandeinheiten)* * *m 1. <V&M> sales, turnover; 2. <Verwalt, Recht> paragraph, subsection* * *Absatz
(Absatzmarkt) market, outlet, (Abschnitt) paragraph, new line, article, clause, subsection, subclause, period, (statistische Kurve) trend, (starke Nachfrage) run, (Umsatz) sales (US), (Verbrauch) consumption, (Verbreitung) circulation, (Verkauf) disposal, selling, (Vertrieb) marketing, distribution;
• direkter Absatz direct selling (marketing);
• flauer Absatz dead sale;
• genossenschaftlicher Absatz associative marketing;
• gesteigerter Absatz increased sales;
• großer Absatz large (potential) market (sales);
• guter Absatz heavy sale;
• kein Absatz (Korrekturenlesen) run-in;
• langsamer Absatz slow sales;
• lebhafter Absatz brisk sale;
• an der Rentabilitätsschwelle liegender Absatz marginal sales;
• neuer Absatz fresh paragraph, new line;
• rascher Absatz quick sale;
• reißender Absatz rapid sales;
• schlanker Absatz ready (short) sales;
• schlechter Absatz poor market, slow (poor, heavy) sale;
• schneller Absatz quick (short) sales, quick return, ready market;
• stagnierender Absatz stagnation of sales;
• übermäßiger Absatz overdraw;
• vorhergehender Absatz preceding article;
• Absatz landwirtschaftlicher Erzeugnisse agricultural market;
• Absatz an die Industrie sales to industry;
• Absatz von Industrieerzeugnissen industrial marketing;
• Absatz auf dem Markt commercial sale;
• Absatz an Private private offering, (Banken) private placement of securities;
• Absatz und Vertrieb distribution, marketing;
• Absatz der Masse der Erzeugnisse beeinflussen to account for the bulk of goods sold;
• neuen Absatz beginnen to begin a new paragraph;
• Absatz einfügen to insert (put in) a clause;
• bei jedem Absatz die erste Zeile einrücken to indent the first line of each paragraph;
• Absatz finden to sell, to be salable, to find a market, to go off;
• glänzenden Absatz finden to rub off in great style;
• guten Absatz finden to find (meet with) a quick (ready) sale, to find a ready market, to run off (sell) readily;
• keinen Absatz finden to find no sale, (Börse) to find no buyers;
• leichten Absatz finden to find a ready market;
• regen Absatz finden to sell very well;
• reißenden Absatz finden to be of quick sale, to go off briskly (quickly), to sell rapidly (like hot cakes, like hot dogs), to have a quick draft;
• schlechten Absatz finden to sell hard (heavily), to go off slowly, to find a poor market;
• schnellen Absatz finden to meet with ready sale (a ready market), to find a ready market;
• schwer Absatz finden to run into heavy selling;
• langsamen Absatz haben to go off slowly, to be of slow sale;
• weltweiten Absatz haben to achieve world-wide sale;
• Absatz machen (Brief, Manuskript) to begin a new line;
• Absatz steigern to increase the sales;
• Absatz vorantreiben to push sales;
• Absatzabkommen marketing (distribution) agreement;
• Absatzanalyse market (sales) analysis;
• frühjahrsbedingter Absatzanstieg spring sales sprint;
• sprungartiger Absatzanstieg sales jump;
• Absatzanstrengungen sales drive (efforts), marketing efforts;
• Absatzapparat marketing organization;
• Absatzaufgliederung product sales breakdown, (Zeitung) circulation breakdown;
• Absatzaufteilung division of markets;
• Absatzaufwand marketing cost;
• Absatzausschuss marketing board, sales committee;
• Absatzaussichten sales prospects, marketing outlook;
• Absatzausweitung extension of the market;
• Absatzbedingungen market[ing] conditions, sales terms (US);
• Absatzbegriffe marketing terms;
• Absatzbelebung revival of (increase in) sales;
• verstärkte Absatzbemühungen increased marketing efforts;
• Absatzberater marketing adviser;
• Absatzbereich market, trading (marketing) area;
• Absatzbereitschaft marketing resource;
• Absatzbericht market (sales) report;
• Absatzbeschleunigung herbeiführen to speed up the sales process;
• Absatzbeschränkungen sales restrictions;
• Absatzbeschränkung auf einzelnes Geschäft exclusive outlet (selling);
• Absatzbestimmungen marketing conditions;
• Absatzbewegungen sales trend. -
14 Vertrieb
Vertrieb m GEN, LOGIS, V&M distribution, sales, marketing* * *m <Geschäft, Transp, V&M> distribution, sales, marketing* * *Vertrieb
sale, selling, [commodity] marketing, distribution, run;
• im Riesenmaßstab aufgezogener Vertrieb mega-marketing;
• ausschließlicher Vertrieb exclusive distribution;
• direkter Vertrieb direct selling (marketing);
• genossenschaftlicher Vertrieb associative (cooperative) marketing;
• [Güter]absatz und Vertrieb distribution, marketing;
• Vertrieb von Anteilen sale of shares;
• Vertrieb landwirtschaftlicher Erzeugnisse agricultural market[ing];
• Vertrieb literarischer Erzeugnisse literary commerce;
• Vertrieb mittels eigenen Fahrzeugparks own-vehicle distribution;
• Vertrieb durch einen ausgewählten Händlerkreis (durch ausgewählte Händler) selective distribution (selling);
• Vertrieb von Industrieerzeugnissen industrial marketing;
• Vertrieb auf dem Kommissionswege consignment marketing;
• Vertrieb durch Vertreter house-to-house selling;
• Vertrieb von Waren unter einem fremden Warenzeichen marketing goods under s. one’s trade name;
• Vertrieb der Masse der Erzeugnisse beeinflussen to account for the bulk of goods sold;
• Vertrieb eines Erzeugnisses übernehmen to take up a line of goods. -
15 Absatzwerbung
Absatzwerbung
sales publicity;
• Absatzwesen marketing [field (system)];
• genossenschaftliches Absatzwesen cooperative marketing;
• Absatzwirtschaft [industrial] marketing, distributing (distributive) trade;
• Absatzwirtschaftler marketing man, markete(e)r;
• Absatzzahlen sales figures, market[ing] data;
• Absatzzeichen (drucktechn.) paragraph mark;
• Absatzzeit marketing period;
• Absatzzentrum distribution center (US) (centre, Br.);
• Absatzziel marketing goal, sales objective;
• Absatzziffern sales figures;
• Absatzzone marketing (distribution) area;
• erfreuliche Absatzzunahme gratifying increase in sales. -
16 Ассоциация исследований в области промышленного маркетинга
Advertising: Industrial Marketing Research AssociationУниверсальный русско-английский словарь > Ассоциация исследований в области промышленного маркетинга
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17 Британская ассоциация промышленного маркетинга
Advertising: British Industrial Marketing AssociationУниверсальный русско-английский словарь > Британская ассоциация промышленного маркетинга
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18 промышленный маркетинг
Advertising: industrial marketingУниверсальный русско-английский словарь > промышленный маркетинг
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19 сбыт промышленной продукции
Economy: industrial marketingУниверсальный русско-английский словарь > сбыт промышленной продукции
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20 Absatzwirtschaft
Absatzwirtschaft f 1. V&M sales management; 2. WIWI distributive trades (EU; Handel)* * *f <V&M> distributive trades* * *Absatzwirtschaft
[industrial] marketing, distributing (distributive) trade
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