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1 above-the-line medium
s mitjà convencionalDef. del Termcat: Nota: Generalment es consideren mitjans convencionals la televisió, els diaris, els suplements, els dominicals, les revistes, la ràdio, la publicitat exterior i el cinema. -
2 below-the-line medium
s mitjà no convencionalDef. del Termcat: Nota: Generalment es consideren mitjans no convencionals el màrqueting directe, la publicitat en el punt de venda, el patrocini i mecenatge, les promocions, la publicitat medicofarmacèutica, les fires i exposicions, la senyalització i els rètols, el telemàrqueting, els anuaris, les guies i determinades aplicacions d'Internet.
См. также в других словарях:
The medium is the message — is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Contents 1 Publications 2 Social implications 3… … Wikipedia
The Medium Is the Massage — The Medium is the Massage: An Inventory of Effects The cover … Wikipedia
The Medium — is a short (one hour long) two act dramatic opera with words and music by Gian Carlo Menotti. Commissioned by Columbia University, its first performance was there on 8 May 1946. The opera s first professional production was presented on a double… … Wikipedia
The Medium (1992 film) — The Medium Directed by Arthur Smith Produced by Errol Pang Derrol Stepenny Productions Written by Margaret Chan Rani Moorthy Starring … Wikipedia
The Medium Wave Band — The Medium Wave Band, was a Scottish folk rock band that started in the 1970s. The band was founded by Erne Parkin (singer), Les Cockburn (fiddler/mandolinist), Steve Moss (guitarist) and Keyboardist Richard Chernes (of RunRig fame).After much… … Wikipedia
The Medium is the Massage — Infobox Book name = The Medium is the Massage: An Inventory of Effects title orig = translator = image caption= The cover of the first UK edition, published by Penguin Books (1967). author = Marshall McLuhan illustrator = Quentin Fiore cover… … Wikipedia
The Medium (Rutgers) — Infobox Newspaper name = The Medium type = Weekly student paper format = Paper foundation = 1970 headquarters = Piscataway, NJ 08901 website = [http://www.themedium.net/ http://www.themedium.net/] The Medium is a student run weekly entertainment… … Wikipedia
The Medium — Gian Carlo Menotti Fotografie von Carl van Vechten, aus der Van Vechten Collection der Library of Congress Das Medium (engl. The Medium) ist eine Oper in 2 Akten von Gian Carlo Menotti. Das Libretto wurde vom Kom … Deutsch Wikipedia
through the medium of — index hereby, thereby Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
Relationship of the Medium to the Performance, Table — ▪ Table medium nature of presentation type of material rostrum visible, audible per oratory, preaching, formance by a single recital; the speech, person sermon, song, reading, monologue, monodrama live theatre; visible, audible per drama, opera,… … Universalium
in the medium term — • in the long term • in the short term • in the medium term thinking, looking or planning from now into the future … Idioms and examples