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1 above-the-line
above-the-line advertising publicité f média;above-the-line costs coûts m média;above-the-line expenditure dépenses f média;above-the-line promotion promotion f média(b) ACCOUNTANCY au-dessus de la ligneabove-the-line accounts comptes m pl de résultats courants;above-the-line costs coûts m au-dessus de la ligne;above-the-line expenditure dépenses f pl au-dessus de la ligneBritish Airways is slashing its above-the-line advertising budget - worth an estimated £30m. And it is letting below-the-line agencies go as part of a major cost-cutting exercise.
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2 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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3 above-the-line
1 nounMarketing publicité f médiaAccountancy (expenses) au-dessus de la ligne►► Accountancy above-the-line accounts comptes mpl de resultats courants;Marketing above-the-line advertising publicité f média;Accountancy above-the-line costs dépenses fpl au-dessus de la ligne; Marketing coûts mpl média;Accountancy above-the-line expenditure dépenses fpl de création; Marketing dépenses fpl médiaUn panorama unique de l'anglais et du français > above-the-line
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4 below-the-line
1 nounMarketing publicité f hors-médiaAccountancy (expenses) au-dessous de la ligne►► below-the-line accounts comptes mpl de résultats exceptionnels;Marketing below-the-line advertising publicité f hors-média;Accountancy below-the-line costs coûts mpl hors-média;Marketing below-the-line promotion promotion f hors-médiaUn panorama unique de l'anglais et du français > below-the-line
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5 down-the-line
(ballerina) qui n'occupe qu'une place secondaire dans le corps de ballet2 adverb∎ (in tennis) to go down-the-line renvoyer la balle dans un axe perpendiculaire au filetUn panorama unique de l'anglais et du français > down-the-line
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6 toe the line
(to act according to the rules.) se mettre au pas -
7 draw the line
(to fix a limit especially for what one is prepared to do.) (se) fixer une limite -
8 below-the-line advertising
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9 to draw the line
English-French dictionary of law, politics, economics & finance > to draw the line
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10 to hold the line
Pol. màintenir le cap; rester fidèle (à la ligne du parti)English-French dictionary of law, politics, economics & finance > to hold the line
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11 in the line of duty
Mil. en service commandé; dans l'exercice de ses fonctionsEnglish-French dictionary of law, politics, economics & finance > in the line of duty
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12 killed in the line of duty
1) Mil. tombé au champ d'honneur; mort au combat2) [Police] tué en serviceEnglish-French dictionary of law, politics, economics & finance > killed in the line of duty
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13 to put on the line
mettre en jeu [sa vie/sa réputation] ; risquer [son emploi, p. ex.]English-French dictionary of law, politics, economics & finance > to put on the line
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14 top-of-the-line
adj.English-French dictionary of law, politics, economics & finance > top-of-the-line
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15 to walk the line
English-French dictionary of law, politics, economics & finance > to walk the line
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16 above-the-line accounts
comptes m pl de résultats courantsEnglish-French business dictionary > above-the-line accounts
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17 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
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18 above-the-line costs
coûts m au-dessus de la lignecoûts m média -
19 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
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20 above-the-line promotion
promotion f médiaEnglish-French business dictionary > above-the-line promotion
См. также в других словарях:
The Dot and the Line — The Dot and the Line: A Romance in Lower Mathematics (ISBN 1 58717 066 3) is a book written and illustrated by Norton Juster, first published by Random House in 1963. The title is a reference to by Edwin Abbott Abbott.In 1965, famed animator… … Wikipedia
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Over-the-line — is a bat and ball sport, a game related to baseball and softball. Like those games, you have the batter, pitcher, and fielders. Because a game requires only three people per team, it s considerably easier to get a good informal game going.… … Wikipedia
Toe the line — is an idiomatic expression with disputed origins. It is often equated to toe the mark, which has the same meaning: to conform to a rule or a standard. One documented origin of the phrase is as an athletics analogy that originated in the early… … Wikipedia
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On the Line — may refer to: In film: On the Line (film), a 2001 American romantic comedy Shane Stanley Stacy Sanches Jeff Fahey In music: On the Line (album), an album by Gary U.S. Bonds On the Line (soundtrack), a soundtrack album from the 2001 film On the… … Wikipedia
Across The Line — is a programme on BBC Radio Ulster (92– 95 FM). It broadcasts Monday, 7.30pm to 10.00 pm and Saturday, 12.05 am to 02.00 am. Rigsy (real name David O Reilly) presents the Monday programme. Saturday is the Dance show and is presented by Paul… … Wikipedia
Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… … Wikipedia
Draw the Line — may refer to; Draw the Line (Aerosmith album) Draw the Line (song) Draw the Line (David Gray album) This disambiguation page lists articles associated with the same title. If an … Wikipedia