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121 Villard de Honnecourt
[br]b. c. 1200 Honnecourt-sur-Escaut, near Cambrai, Franced. mid-13th century (?) France[br]French architect-engineer.[br]Villard was one of the thirteenth-century architect-engineers who were responsible for the design and construction of the great Gothic cathedrals and other churches of the time. Their responsibilities covered all aspects of the work, including (in the spirit of the Roman architect Vitruvius) the invention and construction of mechanical devices. In their time, these men were highly esteemed and richly rewarded, although few of the inscriptions paying tribute to their achievements have survived. Villard stands out among them because a substantial part of his sketchbook has survived, in the form of thirty-three parchment sheets of drawings and notes, now kept in the Bibliothèque Nationale in Paris. Villard's professional career lasted roughly from 1225 to 1250. As a boy, he went to work on the building of the Cistercian monastery at Vaucelles, not far from Honnecourt, and afterwards he was apprenticed to the masons' lodge at Cambrai Cathedral, where he began copying the drawings and layouts on the tracing-house floor. All his drawings are, therefore, of the plans, elevations and sections of cathedrals. These buildings have long since been destroyed, but his drawings, perhaps among his earliest, bear witness to their architecture. He travelled widely in France and recorded features of the great works at Reims, Laon and Chartres. These include the complex system of passageways built into the fabric of a great cathedral; Villard comments that one of their purposes was "to allow circulation in case of fire".Villard was invited to Hungary and reached there c. 1235. He may have been responsible for the edifice dedicated to St Elizabeth of Hungary, canonized in 1235, at Kassa (now Košice, Slovakia). Villard probably returned to France c. 1240, at least before the Tartar invasion of Hungary in 1241.His sketchbook, which dates to c. 1235, stands as a memorial to Villard's skill as a draughtsman, a student of perspective and a mechanical engineer. He took his sketchbook with him on his travels, and used ideas from it in his work abroad. It contains architectural designs, geometrical constructions for use in building, surveying exercises and drawings for various kinds of mechanical devices, for civil or military use. He was transmitting details from the highly developed French Gothic masons to the relatively underdeveloped eastern countries. The notebooks were annotated for the use of pupils and other master masons, and the notes on geometry were obviously intended for pupils. The prize examples are the pages in the book, clearly Villard's own work, related to mechanical devices. Whilst he, like many others of the period and after, played with designs for perpetual-motion machines, he concentrated on useful devices. These included the first Western representation of a perpetualmotion machine, which at least displays a concern to derive a source of energy: this was a water-powered sawmill, with automatic feed of the timber into the mill. This has been described as the first industrial automatic power-machine to involve two motions, for it not only converts the rotary motion of the water-wheel to the reciprocating motion of the saw, but incorporates a means of keeping the log pressed against the saw. His other designs included water-wheels, watermills, the Archimedean screw and other curious devices.[br]BibliographyOf several facsimile reprints with notes there are Album de Villard de Honnecourt, 1858, ed. J.B.Lassus, Paris (repr. 1968, Paris: Laget), and The Sketchbook of Villard de Honnecourt, 1959, ed. T.Bowie, Bloomington: Indiana University Press.Further ReadingJ.Gimpel, 1977, "Villard de Honnecourt: architect and engineer", The Medieval Machine, London: Victor Gollancz, ch. 6, pp. 114–46.——1988, The Medieval Machine, the Industrial Revolution of the Middle Ages, London.R.Pernord, J.Gimpel and R.Delatouche, 1986, Le Moyen age pour quoi fayre, Paris.KM / LRD -
122 Yost, Paul Edward
SUBJECT AREA: Aerospace[br]b. 30 June 1919 Bristow, Iowa, USA[br]American designer of balloons who reintroduced the hot-air balloon.[br]After the early hot-air balloons of the Montgolfier brothers in the 1780s, this branch of ballooning was superseded by hydrogen, coal gas and helium balloons. Following the research by Auguste Piccard into cosmic radiation during the 1930s, a renewed interest in this branch of research arose in the United States from 1947 onwards, using helium-filled balloons. Modern plastics were available by this time, and polythene was used for the envelopes.Paul E.Yost developed an improved form of envelope using nylon fabric laminated with mylar plastic film. This provided a strong impermeable material that was ideal for balloons. Using this material for the envelope, Yost produced the Vulcoon in 1960. He also reintroduced the use of hot air to inflate his balloon and developed an easily controlled gas burner fuelled by propane gas, which was readily available in cylinders for portable cooking stoves. Yost's company, Raven Industries, developed these very basic balloons as a military project. The pilot was suspended in a sling, but they improved the design by fitting wicker or aluminium baskets and turned to a market in the field of sport. After a slow start, hot-air ballooning became popular as a sport. In 1963 Yost made the first crossing of the English Channel in a hot-air balloon, accompanied by Donald Piccard, nephew of the balloonist Auguste Piccard, and Charles Dollfus, the eminent French aviation historian. Yost's attempt to cross the Atlantic in his balloon Silver Fox during 1976 failed and he was rescued from the sea near the Azores. The popularity of hot-air ballooning increased during the 1970s, and evolved into a very original form of advertising with unusual shapes for the envelopes, including a house, a bottle and an elephant.JDS -
123 piyedöpul
,-lü a cloth fabric decorated with a checked design resembling the print of a chicken´s foot. -
124 руководитель подразделения по управлению брендом и зрительной презентации бренда
руководитель подразделения по управлению брендом и зрительной презентации бренда
Должностное лицо, которое отвечает за развитие стратегии зрительной презентации бренда. Помимо этого, у него существует широкий круг иных обязанностей – от презентации эмблемы и других
важнейших элементов атрибутики Игр, которые должны быть утверждены исполкомом МОК, до осуществления контроля за тем, чтобы продукция всех обладателей лицензий и спонсоров соответствовала бренду Игр. В его обязанности входит также контроль за правильностью и своевременностью установки элементов атрибутики Игр (рекламных растяжек, тканевых покрытий и больших рекламных щитов) на объектах. Руководителя подразделения по управлению брендом и зрительной презентации бренда часто называют креативным директором.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
head of brand management and visual brand presentation department
Person who is responsible for the development of the visual brand presentation strategy. In addition to this, he has a wide spectrum of responsibilities. From presenting the emblem and other important design applications of the Games to the IOC Executive Board for approval to making sure all licensees and sponsors are aligned with the brand identity of the Games to ensuring that manual workers are installing the Look of the Games applications like banners, fence fabric and large spectacular prints at the venues correctly and on time. The head of brand management and visual brand presentation department is often referred to as the creative head.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > руководитель подразделения по управлению брендом и зрительной презентации бренда
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