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1 link product to a high-involvement issue
Общая лексика: Привязка продукта к проблеме, сопряжённой с высоким уровнем вовлечённости покупателя (Привязка компанией продукта (пример: бесхолестеринового растительного масла) к проблеме покупат)Универсальный англо-русский словарь > link product to a high-involvement issue
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2 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
3 high
1. сущ.1) общ. высшая точка; максимум; пик; высота2) фин. наивысшая цена, максимум (самая высокая цена какого-л. товара или ценной бумаги за определенный период времени)See:2. прил.1) общ. высокийSee:б) (о большом значении какого-л. показателя)high balance — значительный остаток (средств), значительное [большое\] сальдо; максимальный [наибольший\] остаток средств (при расчете процентов по счету)
.Generally, this account is used for payroll and from time to time has a high balance. — Как правило, этот счет используется для учета заработной платы и время от времени имеет значительное сальдо.
The lender sets a percentage due each month ( f. e. 3%) of the highest balance owing until the account is paid off, or until a new high balance is achieved. — Кредитор устанавливает ежемесячную плату в виде процентной доли (напр., 3%) от максимального остатка задолженности до тех пор, пока счет не будет оплачен или не будет достигнут новый максимальный остаток средств.
Ant:See:COMBS: low balance method, high-priced, high-rent, high-paying, high-income market, high-risk product, high-leverage firm, high-yield, high-turnover items2) общ. значительныйAnt:See:high achiever, high performance product, high-involvement, high-reliability product, high-tech product3) эк. элитный, лучший, дорогой, высококачественныйSee:4) общ. главный, высший, верховныйSee:5) общ. законченный, полныйSee:
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высокий, большой: об уровне цены, объеме торговли и т. д.* * *наивысшая цена, уплаченная в течение торгового периода;. The highest price of the day for a particular futures contract. . Глоссарий финансовых и биржевых терминов . -
4 HIP
1) Общая лексика: hum. сокр. Hsc Interacting Protein, Home Information Pack2) Компьютерная техника: Hard Interlacing Picture, Highly Individualized Places, Human Information Production3) Медицина: heat-inactivated plasma4) Американизм: Honor In Politics, Honor Intellectual Property5) Спорт: Hasn't Improved Play6) Военный термин: Hawk improvement program, Howitzer Improved Program, habitability improvement plan, helicopter improvement program, hospital improvement program, howitzer improvement program7) Техника: Hanford Isotopes Plant, Harpoon indicator panel, highly ionized plasma, высокоинтегрированное защитное устройство8) Религия: High Impact Praise9) Юридический термин: Healthfully Involved Peers, Human And Intellectual Property10) Музыка: Here In Person11) Оптика: hot isostatic pressing12) Телекоммуникации: Holes In Phonebooks13) Сокращение: HAWK Improvement Program (USA), Health Insurance Plan, Hot Isostatic Press, Howitzer Improvement Program (USA)14) Университет: Headship Induction Programme, Humanities Interdisciplinary Program15) Физика: Hot Isostatic Process, Hot Isostatic Processing16) Физиология: Health Improvement Project, Health Information Project, Help For Incontinent People17) Биотехнология: Haploinsufficiency profiling18) Транспорт: Handling Improvement Project19) Фирменный знак: Haight Independent Proprietors, Harlem Irving Plaza20) СМИ: Health In Perspective21) Деловая лексика: Honesty Integrity And Professionalism22) Сетевые технологии: HSSI Interface Processor, Host Information Program, Host Input Process, Host Interface Portal23) Океанография: Highly Improvised Performance24) Безопасность: Hacking In Progress, Health Information Privacy25) Маркетология: High Involvement Product (A marketing term for a product which requires a high amount of thought before purchase.)26) Общественная организация: Hot In Place -
5 hip
1) Общая лексика: hum. сокр. Hsc Interacting Protein, Home Information Pack2) Компьютерная техника: Hard Interlacing Picture, Highly Individualized Places, Human Information Production3) Медицина: heat-inactivated plasma4) Американизм: Honor In Politics, Honor Intellectual Property5) Спорт: Hasn't Improved Play6) Военный термин: Hawk improvement program, Howitzer Improved Program, habitability improvement plan, helicopter improvement program, hospital improvement program, howitzer improvement program7) Техника: Hanford Isotopes Plant, Harpoon indicator panel, highly ionized plasma, высокоинтегрированное защитное устройство8) Религия: High Impact Praise9) Юридический термин: Healthfully Involved Peers, Human And Intellectual Property10) Музыка: Here In Person11) Оптика: hot isostatic pressing12) Телекоммуникации: Holes In Phonebooks13) Сокращение: HAWK Improvement Program (USA), Health Insurance Plan, Hot Isostatic Press, Howitzer Improvement Program (USA)14) Университет: Headship Induction Programme, Humanities Interdisciplinary Program15) Физика: Hot Isostatic Process, Hot Isostatic Processing16) Физиология: Health Improvement Project, Health Information Project, Help For Incontinent People17) Биотехнология: Haploinsufficiency profiling18) Транспорт: Handling Improvement Project19) Фирменный знак: Haight Independent Proprietors, Harlem Irving Plaza20) СМИ: Health In Perspective21) Деловая лексика: Honesty Integrity And Professionalism22) Сетевые технологии: HSSI Interface Processor, Host Information Program, Host Input Process, Host Interface Portal23) Океанография: Highly Improvised Performance24) Безопасность: Hacking In Progress, Health Information Privacy25) Маркетология: High Involvement Product (A marketing term for a product which requires a high amount of thought before purchase.)26) Общественная организация: Hot In Place -
6 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик
См. также в других словарях:
high-involvement product — UK US noun [C] MARKETING ► a product that a consumer buys only after carefully considering the choices → Compare LOW INVOLVEMENT PRODUCT(Cf. ↑low involvement product) … Financial and business terms
high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… … Big dictionary of business and management
high-involvement product — /ˌhaɪ ɪn vɒlvmənt ˌprɒdʌkt/ noun a high priced or high tech product that is carefully considered by a consumer before being bought … Marketing dictionary in english
low-involvement product — UK US noun [C] ► MARKETING a common product that consumers buy without thinking about it much, often because it is cheap, or the one they usually buy → Compare HIGH INVOLVEMENT PRODUCT(Cf. ↑high involvement product) … Financial and business terms
low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… … Big dictionary of business and management
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