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1 of
1. [ɒv (полная форма); əv (редуцированная форма)] prep1. указывает на1) принадлежность - передаётся род. падежом:2) владение чем-л. - передаётся род. падежом:the owner of the house - владелец дома, домовладелец
3) авторство - передаётся род. падежом:4) принадлежность к какой-л. организации или участие в работе какого-л. органа - передаётся род. падежом:5) родственные, дружеские, деловые и др. связи в обороте, включающем существительное в притяжательном падеже или притяжательное местоимение обыкн. в абсолютной форме:he is a friend of mine [of his, of yours] - он мой [его, ваш] друг; это один из моих [его, наших] друзей
is he a friend of your father's? - он друг вашего отца?
that precious brother of hers - ирон. её драгоценный братец
it's no business of yours - это не ваше дело, это вас не касается
2. указывает на1) составную часть чего-л. - передаётся род. падежом:2) соотношение части и целого из; передаётся тж. род. падежом:one of them - один из них [ср. тж. 17]
most [many, some] of us - большинство [многие, некоторые] из нас
of the twenty only one was present - из двадцати присутствовал только один
there is smth. of good in every man - книжн. в каждом человеке есть что-то хорошее
taste of the soup - книжн. отведайте супа
3) определённое количество чего-л. - передаётся род. падежом:a cup of tea [coffee] - чашка чаю [кофе]
how much of it do you want? - сколько вам дать этого?
4. указывает на1) качество, свойство или особенность - передаётся род. падежом; в сочетании с существительным передаётся тж. прилагательным:of good /high/ quality - хорошего качества
a man of talent [ability] - талантливый [способный] человек
a man of importance - важный /высокопоставленный/ человек, важная персона
a friendship [a friend] of old standing - старая дружба [-ый друг]
tomatoes of my own growing - помидоры, выращенные на моём участке, поле и т. п., выращенные мною помидоры
2) количественную характеристику в, из3) возраст - передаётся род. падежом:5. указывает на сферу распространения качества или признака - вместе со следующим существительным часто переводится сложным прилагательным:6. указывает на1) материал из; передаётся тж. род. падежом:what is it made of? - из чего это сделано?
2) состав, содержание или структуру - передаётся род. падежом:to be composed of [to consist of] smth. - быть составленным [состоять] из чего-л.
3) запах, вкус - передаётся твор. падежом:7. указывает на1) происхождение или источник из; передаётся тж. род. падежом:there was one child of that marriage - от этого брака родился один ребёнок
man of humble origin - человек незнатного рода /из простой семьи/
2) отнесение к какому-л. времени или периоду - передаётся род. падежом:within a year of his death - через год /в течение года/ после его смерти
3) звание, титул и т. п. - передаётся род. падежом:Master of Arts - магистр искусств; магистр гуманитарных наук
8. указывает на причину, основание от, из-за, поto do smth. of necessity - сделать что-л. по необходимости
to do smth. of one's own accord - сделать что-л. по (своему) собственному желанию /добровольно/
to die of starvation [wounds] - умереть от голода /из-за недоедания/ [от ран]
for fear of - из страха перед (чем-л.), из-за (чего-л.)
9. указывает на направление, расстояние или удалённость от какого-л. пункта от, к10. указывает наtwenty of twelve - амер. без двадцати двенадцать; сорок минут двенадцатого
2) название месяца после даты - передаётся род. падежом:of an evening - по вечерам, вечерами
what do you do of a Saturday? - что вы делаете по субботам?
to sit up late of nights - диал. поздно ложиться спать
4) период времени в течениеof late years - за /в/ последние годы
11. употребляется1) в оборотах, где в качестве образного эпитета выступает определяемое:a palace of a house - роскошный дом; не дом, а дворец
a box of a room - клетушка, каморка
what a mountain of a wave! - какая огромная волна!
2) с приложением, выраженным именем собственным:12. 1) с ослабленным значением употребляется в определительных оборотах к существительным - передаётся род. падежом; тж. вместе с существительным передаётся прилагательным:a word of encouragement - доброе слово; одобрение
2) раскрывает содержание предшествующего существительного - передаётся род. падежом:the fact of your speaking to him - тот факт, что вы с ним разговаривали
13. указывает на1) объект действия - передаётся род. падежом:2) субъект действия, выраженного существительным - передаётся род. падежом; в сочетании с существительным передаётся прилагательным:the love of a mother - любовь матери; материнская любовь
3) субъект действия, выраженного инфинитивом с (чьей-л.) стороныit is clever [foolish] of you to act so - с вашей стороны умно [глупо] действовать подобным образом
4) уст. субъект действия после глагола в пассиве - передаётся твор. падежом:14. указывает на1) тему разговора, предмет рассуждений, воспоминаний и т. п. о, об, относительноto speak [to think] of smb., smth. - говорить [думать] о ком-л., чём-л.
to remind smb. of smth. - напоминать кому-л. о чём-л.
to complain of smb., smth. - жаловаться на кого-л., что-л.
not that I know of - я, по крайней мере, ничего об этом не знаю
2) предмет подозрений, опасений, страха, зависти и т. п.; передаётся тж. косвенными падежами:to suspect smb. of smth. - подозревать кого-л. в чём-л.
to accuse smb. of smth. - обвинять кого-л. в чём-л.
to be guilty of smth. - быть виновным в чём-л.
to be sure of smth. - быть уверенным в чём-л.
to be aware of smth. - знать что-л.
it admits of no doubt - в этом не приходится сомневаться /нет сомнения/
he was ashamed of being so late - ему было стыдно, что он пришёл так поздно /за своё опоздание/
15. указывает на1) освобождение или избавление от чего-л. отfree of smth. - свободный от чего-л.
to get rid of smth. - избавиться от чего-л.
to cure smb. of smth. - вылечить кого-л. от чего-л.
to relieve smb. of anxiety - избавить кого-л. от беспокойства
2) лишение, изъятие чего-л. от; передаётся тж. род. падежом:to be deprived of smth. - быть лишённым чего-л.
he was cheated of £5 - его обсчитали на 5 фунтов
3) лицо, у которого что-л. берут, просят, требуют и т. п. у; передаётся тж. род. падежом:to ask a favour of smb. - просить кого-л. о любезности
to borrow [to buy] smth. of smb. - взять взаймы [купить] что-л. у кого-л.
16. уст. указывает на цель с; по17. в сочетаниях:full of energy - полный энергии, энергичный
of a certainty - несомненно, бесспорно; наверняка
of all men, of all people - уж кто-кто, а...
he of all men /people/ should be grateful - уж он-то во всяком случае должен бы быть благодарен
well what of it? - ну и что (из этого)?
of oneself - а) по своему желанию; б) без посторонней помощи
of old - давно; в давние времена
what has become of him? - что с ним стало?
no more of that! - хватит!, довольно!
this /that/ kind /sort/ of thing - вещи такого рода
all of a tremble - весь дрожа; в сильном волнении
2. [ə(v)] v разг., диал. см. have II III Бhe is one of us - он свой [ср. тж. 2, 2)]
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2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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