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1 generic advertising
1) рекл. = general appeal2) рекл. материнская реклама ( полностью организуется производителем товара)* * *реклама вида изделия или услуги, а не их патентованных видов -
2 generic advertising
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 generic goods
марк. немарочные [безмарочные\] товары, товары под родовым названием* (товары, не имеющие торговой марки; эти товары продают под их родовыми названиями в простой одноцветной упаковке, на которой отсутствует обозначение производителя; смысл предложения товаров без марочных обозначений — снизить их цену для потребителя благодаря экономии на упаковке и рекламе; основные потребительские товары продаются под родовыми названиями: макаронные изделия, крупы, фрукты/овощи, моющие средства и др.)See:* * * -
5 general appeal
1) рекл. реклама типа товара*, общая реклама, реклама общего характера (рекламная кампания, направленная на привлечение внимая к какому-л. виду продукции без указания торговой марки, обычно финансируется ассоциациями производителей)Syn:Ant:See:2) марк. общая привлекательность, привлекательность для широкой публикиColour photographs and diagrams add greatly to the general appeal of a textbook. — Цветные фотографии и диаграммы сильно повышают общую привлекательность учебника.
Many publications have general appeal, such as consumer issues, education, statistics, geology, health, and history. Others are technical research reports. — Многие публикации представляют интерес для широкой публики и затрагивают проблемы потребителей, вопросы образования, статистики, геологии, здоровья и истории. Остальные содержат отчеты технических исследований.
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6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 SAP
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
8 sap
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
9 brand name
1. сущ.1) марк. название марки, марочное название (та часть бренда, которую можно произнести, напр., Нестле, Пепси и т. д.; состоит из букв, слов или цифр)Syn:word mark 1)2) марк. = brand 1),See:brand name advertising, brand name awareness, brand name recognition, blanket family name, generic name, household name, individual brand name, international name, single brand name, generic name2. прил.марк. известный, знаменитый ( о товаре или изделии с известным именем или торговой маркой)See:* * *торговая марка; торговое наименование; фирменное наименование; фабричная марка; товарный знак. . Словарь экономических терминов .* * * -
10 purchase
ˈpə:tʃəs
1. сущ.
1) а) покупка;
закупка, купля (приобретение чего-л. за деньги) to make some purchases ≈ делать покупки, закупаться purchase and sale ≈ купля и продажа purchase on credit/for cash ≈ покупка в кредит/за наличные( деньги) purchase on term ≈ продажа на срок или с последующей поставкой товара purchase department purchase tax toehold purchase б) юр. приобретение недвижимого имущества в собственность, покупка имущества compulsory purchase Ant: inheritance ∙ Syn: acquisition, buying
2) приобретение, покупка (что-л. купленное) my last big purchase was a van which I crushed in last year ≈ моим последним крупным приобретением был микроавтобус, который я разбил в прошлом году She opened the box and looked at her purchase. ≈ Она открыла ящичек и взглянула на свою покупку.
3) ист. годовой доход с земли at 10 (20 etc.) years' purchase ≈ в рассрочку на 10 (20 и т. д.) лет not to be worth an hour's, a day's, (etc.) purchase ≈ ид. не протянет и часа, дня и т. д.
4) редк., тж. перен. стоимость, ценность Syn: value
1.
5) выигрыш в силе, преимущество;
фора, опережение Syn: advantage
1.
6) точка опоры;
точка приложения силы (тж. перен.) clutching the steering wheel for more purchase ≈ сжимая руль, чтобы крепче держаться to find a safe purchase for one's foot ≈ найти, нащупать твердую опору для своей ноги I can't get enough purchase on it ≈ мне не хватает опоры/упора Syn: fulcrum
7) тж. мор. а) любое механическое приспособление, облегчающее физические работы и т. п. (напр. трос, тали, рычаг, ворот, лебедка и т. п.) Syn: rope
1., pulley
1., windlass б) перен. "тайные рычаги" и т. п. (что-л., позволяющее кому-л. укрепить свою власть, влияние и т. п.)
2. гл.
1) а) покупать, закупать (приобретать что-л. за деньги) purchase money ≈ деньги на покупку (чего-л.) - purchase price Syn: buy б) архаич. приобретать, получать;
отвоевывать, завоевывать;
заслуживать (обычно что-л. нематериальное какой-л. ценой with) Syn: gain
2., acquire в) юр. приобретать, покупать в собственность недвижимость Ant: inherit
2) найти, выбрать точку опоры;
использовать что-л. в качестве упора
3) мор. тянуть лебедкой;
поднимать рычагом и т. п. (тж. применять какое-л. механическое приспособление для облегчения физического труда) Syn: haul up, hoist
2., raise
1.
4) цениться, быть средством приобретения чего-л. (о деньгах и т. д.) our dollars purchase less each year ≈ наши доллары год за годом все падают в цене покупка, закупка, купля, приобретение - * and sale купля и продажа - * department отдел снабжения - * tax налог на покупки - * on credit, credit * покупка в кредит - cash *, * for cash покупка за наличные - * on term продажа на срок или с последующей поставкой - to make some *s делать покупки, покупать (юридическое) приобретение, покупка имущества купленная вещь, покупка - this book is a recent * of mine эта книга - моя недавняя покупка, я недавно купил эту книгу годовой доход( с земли) - at ten years' * стоимостью, равной десятикратному годовому доходу - the land is bought at 15 years' * имение окупится за 15 лет выгодное положение;
выигрыш в силе;
преимущество механическое приспособление для поднятия и перемещения грузов;
тали, рычаг, ворот, блок - * block полиспаст усилие для подъема (груза) точка опоры;
точка приложения силы - a safe * for my foot твердая опора для моей ноги - to take * on... опереться на... - I can't get enought * on it мне не хватает опоры /упора/ захват( крюком) ;
зажим( юридическое) приобретение недвижимой собственности > his life won't be worth a day's * он и дня не протянет /не проживет/ > to leave smb. to his * (устаревшее) (шотландское) предоставить кого-л. самому себе, предоставить кому-л. самому найти выход из положения покупать, закупать;
приобретать приобрести, получить;
завоевать - to * freedom with blood купить свою свободу кровью тянуть лебедкой;
поднимать рычагом опереться на что-л.;
использовать что-л. в качестве упора bargain ~ покупка по предложению bond ~ покупка облигаций bulk ~ государственная закупка bulk ~ закупка большого количества bulk ~ закупка всего производства bulk ~ закупка всего товарного запаса bulk ~ массовая закупка bulk ~ централизованная закупка call ~ покупка с доставкой cash ~ кассовая сделка cash ~ покупка за наличные compulsory ~ принудительное отчуждение compulsory ~ of property принудительное отчуждение собственности compulsory ~ order распоряжение о принудительном отчуждении cover ~ покупка для покрытия обязательств по срочным сделкам credit ~ покупка в кредит currency ~ покупка валюты effect a ~ совершать покупку fictitious ~ фиктивная покупка firm ~ твердо обусловленная покупка fixed date ~ покупка на определенный срок forward ~ бирж. покупка на срок forward ~ бирж. форвардная покупка ~ точка опоры;
точка приложения силы;
to get a purchase with one's feet найти точку опоры для ног gift with ~ бесплатная добавка к основной покупке government ~ правительственная закупка hire ~ юр. переход в собственность взятого напрокат предмета hire ~ юр. покупка в рассрочку impulse ~ покупка под влиянием порыва initial ~ первая покупка instalment ~ покупка в рассрочку joint ~ совместная покупка ~ годовой доход с земли;
the land is bought at 20 years' purchase имение окупится в течение 20 лет large-scale ~ массовая закупка local ~ местная закупка lump ~ покупка с оплатой по соглашению ~ department отдел снабжения;
purchase tax налог на покупки;
the man's life is not worth a day's purchase он и дня не проживет outright ~ окончательная покупка outright ~ покупка с безотлагательной уплатой наличными panic ~ ажиотажная закупка pegging ~ закупка для искусственного поддержания цены на одном уровне project ~ приобретение проекта purchase выигрыш в силе, преимущество ~ выигрыш в силе;
преимущество ~ годовой доход с земли;
the land is bought at 20 years' purchase имение окупится в течение 20 лет ~ годовой доход с земли ~ закупать ~ закупка ~ купленная вещь, покупка ~ купленная вещь ~ купля ~ механическое приспособление для поднятия и перемещения грузов (напр. тали, рычаг, ворот и т. п.) ~ покупать, закупать, приобретать (кроме наследования) ~ покупать, закупать;
приобретать ~ покупать ~ покупка, закупка, приобретение ~ покупка;
закупка;
приобретение ~ покупка ~ покупка имущества ~ преимущество ~ приобрести, завоевать (доверие) ~ приобретать ~ приобретение ~ стоимость ~ точка опоры;
точка приложения силы;
to get a purchase with one's feet найти точку опоры для ног ~ тех. тянуть лебедкой;
поднимать рычагом ~ ценность, стоимость ~ ценность ~ by description покупка по описанию ~ by sample покупка по образцам ~ department отдел снабжения;
purchase tax налог на покупки;
the man's life is not worth a day's purchase он и дня не проживет ~ for stock закупать для хранения на складе ~ for stock закупка для создания запасов ~ of advertising space покупка места для рекламы ~ of ascertained goods покупка индивидуализированных товаров ~ of companies покупка компаний ~ of custom-built goods приобретение продукции, изготовленной на заказ ~ of fixed assets приобретение недвижимости ~ of generic goods покупка товаров, определенных родовыми признаками ~ of goods покупка товаров ~ of goods приобретение товаров ~ of goods according to kind покупка товаров в зависимости от сорта ~ of goods to be forwarded покупка товаров на срок ~ of land приобретение земли ~ of specific goods покупка индивидуализированных товаров ~ on account покупка в кредит ~ on instalment contract покупка в рассрочку ~ on sale or return покупка с возможностью продажи или возврата ~ department отдел снабжения;
purchase tax налог на покупки;
the man's life is not worth a day's purchase он и дня не проживет tax: purchase ~ косвенный налог на покупки (Великобритания) purchase ~ налог на покупки ~ to support market закупка для поддержания рыночной конъюнктуры replacement ~ покупка для замены retail ~ розничная покупка sham ~ фиктивная покупка share ~ покупка акций speculative ~ спекулятивная покупка spot ~ покупка за наличные spot ~ покупка с немедленной сдачей товара spot ~ покупка с немедленной уплатой наличными supporting ~ покупка с целью поддержки курса term ~ покупка на срок trial ~ пробная закупка wholesale ~ оптовая закупкаБольшой англо-русский и русско-английский словарь > purchase
-
11 anonymous product
1) рекл. безымянный продукт (продукт Х, с которым сравнивается рекламируемый товар)See:2) марк. анонимный [безымянный\] продукт (товар, выпущенный на рынок без марки, с отсутствием элементов фирменного стиля)Syn: -
12 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
13 producer
сущ.1) эк. производитель, изготовитель; поставщикagricultural producer — сельскохозяйственный производитель, производитель сельскохозяйственных товаров
industrial producer — производитель промышленных товаров, промышленник
domestic [foreign\] producers — отечественные [иностранные\] производители
battery-egg producer — птицевод, применяющий клеточную систему при производстве яиц
rabbit meat producer — фермер, занимающийся мясным кролиководством
suckled calf producer — поставщик молочных телят, выращенных на подсосе
table-poultry producer — птицевод, занимающийся производством мясной птицы
See:big producer, brand producer, direct producer, energy producer, export producer, generic producer, immediate producer, insurance producer, intermediate producer, marginal producer, small producer, wealth producer, producer advertising, producer country, producer durable goods, producer durables, producer factory, producer goods, producer input prices, producer market, producer output prices, producer price, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, producer utility, producers' cooperative, producer's flow, producers goods, producer's goods, producers' goods, producer's point, producer's price, producer's risk, producers surplus, producer's surplus, producers' surplus, producers' value, producer-driven commodity chain, producer-driven global commodity chain, producer-retailer, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. продюсер (лицо, осуществляющее финансовую, техническую, материальную поддержку организации съемок кинофильма, телевизионной передачи или постановки спектакля)Syn:See:3) страх., амер. = insurance producerSee:
* * *
производитель, промышленник; предприятие. -
14 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
15 protocol
- analog networking protocol - cache coherence protocol
- card isolation protocol - character count protocol - cryptographic protocol
- data compression protocol - digital voice messaging networking protocol - error-correction protocol - interior gateway protocol
- interior gateway routing protocol
- internal message protocol
- Internet protocol
- internet protocol
- Internet control message protocol
- internet control message protocol
- Internet gateway routing protocol - IP multicast protocol - link access protocol-digital
- link access protocol for modems - packetized ensemble protocol
- password authentication protocol
- point to point protocol
- point to point multi-link protocol
- point to point tunneling protocol - routing information protocol
- SCSI interlocked protocol - session protocol
- session initiation protocol - stated protocol
- stateful protocol
- stateless protocol
- synchronous protocol - transmission control protocol - transport protocol
- transport protocol class 0
- transport protocol class 4 -
16 protocol
- analog networking protocol
- AppleTalk remote access protocol
- autonomous virtual network protocol
- bandwidth allocation control protocol
- bit-oriented protocol
- bootstrap protocol
- border gateway protocol
- byte-oriented protocol
- cache coherence protocol
- card isolation protocol
- challenge handshake authentication protocol
- character count protocol
- character-controlled protocol
- character-oriented protocol
- client-to-client protocol
- common management information protocol
- communications protocol
- compressed serial line Internet protocol
- connectionless network layer protocol
- connectionless network protocol
- connectionless protocol
- connectionless transport protocol
- connection-oriented protocol
- cryptographic protocol
- data compression protocol
- data link control protocol
- digital data communication message protocol
- digital networking protocol
- digital voice messaging networking protocol
- directory access protocol
- distance vector multicast routing protocol
- dynamic host configuration protocol
- dynamic serial line Internet protocol
- end system to intermediate system protocol
- error-correction protocol
- extended simple mail transfer protocol
- exterior gateway protocol
- fiber channel protocol
- file transfer protocol
- flexible wide-area protocol
- generic packetized protocol
- hot standby router protocol
- hypertext transfer protocol
- image access protocol
- interior gateway protocol
- interior gateway routing protocol
- internal message protocol
- Internet control message protocol
- internet control message protocol
- Internet gateway routing protocol
- Internet group management protocol
- internet group management protocol
- internet inter-ORB protocol
- Internet mail access protocol
- Internet protocol
- internet protocol
- Internet relay chat protocol
- interworking protocol
- IP multicast protocol
- layer-2 tunneling protocol
- lightweight directory access protocol
- link access protocol for modems
- link access protocol
- link access protocol-balanced
- link access protocol-digital
- link control protocol
- manufacturing automation protocol
- medium access control protocol
- message transport protocol
- Microcom networking protocol
- modulation protocol
- multicast file transfer protocol
- multi-link access protocol-digital
- multiprotocol gateway control protocol
- multi-vendor integration protocol
- NetWare core protocol
- NetWare link service protocol
- network control protocols
- network news transfer protocol
- network service protocol
- network time protocol
- next-hop routing protocol
- nonroutable protocol
- packetized ensemble protocol
- password authentication protocol
- point to point multi-link protocol
- point to point protocol
- point to point tunneling protocol
- post office protocol
- proprietary protocol
- proxy address resolution protocol
- radio link protocol
- random-access protocol
- real-time control protocol
- real-time streaming protocol
- real-time transport protocol
- resource reservation protocol
- reverse address resolution protocol
- Rock Ridge interchange protocol
- routable protocol
- router discovery protocol
- routing information protocol
- routing protocol
- SCSI interlocked protocol
- secure hypertext transfer protocol
- serial bus protocol
- serial line access protocol
- serial line Internet protocol
- service advertising protocol
- session initiation protocol
- session protocol
- simple gateway management protocol
- simple mail transfer protocol
- simple management protocol
- simple network management protocol
- socket protocol
- stated protocol
- stateful protocol
- stateless protocol
- synchronous protocol
- system use shared protocol
- technical/office protocol
- time-triggered protocol
- track protocol
- transmission control protocol Internet protocol
- transmission control protocol over/based on Internet protocol
- transmission control protocol
- transport layer protocol
- transport protocol class 0
- transport protocol class 4
- transport protocol
- upper layer protocol
- user datagram protocol
- voice over Internet protocol
- voice-channel protocol
- wireless application protocolThe New English-Russian Dictionary of Radio-electronics > protocol
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17 purchase
[ˈpə:tʃəs]bargain purchase покупка по предложению bond purchase покупка облигаций bulk purchase государственная закупка bulk purchase закупка большого количества bulk purchase закупка всего производства bulk purchase закупка всего товарного запаса bulk purchase массовая закупка bulk purchase централизованная закупка call purchase покупка с доставкой cash purchase кассовая сделка cash purchase покупка за наличные compulsory purchase принудительное отчуждение compulsory purchase of property принудительное отчуждение собственности compulsory purchase order распоряжение о принудительном отчуждении cover purchase покупка для покрытия обязательств по срочным сделкам credit purchase покупка в кредит currency purchase покупка валюты effect a purchase совершать покупку fictitious purchase фиктивная покупка firm purchase твердо обусловленная покупка fixed date purchase покупка на определенный срок forward purchase бирж. покупка на срок forward purchase бирж. форвардная покупка purchase точка опоры; точка приложения силы; to get a purchase with one's feet найти точку опоры для ног gift with purchase бесплатная добавка к основной покупке government purchase правительственная закупка hire purchase юр. переход в собственность взятого напрокат предмета hire purchase юр. покупка в рассрочку impulse purchase покупка под влиянием порыва initial purchase первая покупка instalment purchase покупка в рассрочку joint purchase совместная покупка purchase годовой доход с земли; the land is bought at 20 years' purchase имение окупится в течение 20 лет large-scale purchase массовая закупка local purchase местная закупка lump purchase покупка с оплатой по соглашению purchase department отдел снабжения; purchase tax налог на покупки; the man's life is not worth a day's purchase он и дня не проживет outright purchase окончательная покупка outright purchase покупка с безотлагательной уплатой наличными panic purchase ажиотажная закупка pegging purchase закупка для искусственного поддержания цены на одном уровне project purchase приобретение проекта purchase выигрыш в силе, преимущество purchase выигрыш в силе; преимущество purchase годовой доход с земли; the land is bought at 20 years' purchase имение окупится в течение 20 лет purchase годовой доход с земли purchase закупать purchase закупка purchase купленная вещь, покупка purchase купленная вещь purchase купля purchase механическое приспособление для поднятия и перемещения грузов (напр. тали, рычаг, ворот и т. п.) purchase покупать, закупать, приобретать (кроме наследования) purchase покупать, закупать; приобретать purchase покупать purchase покупка, закупка, приобретение purchase покупка; закупка; приобретение purchase покупка purchase покупка имущества purchase преимущество purchase приобрести, завоевать (доверие) purchase приобретать purchase приобретение purchase стоимость purchase точка опоры; точка приложения силы; to get a purchase with one's feet найти точку опоры для ног purchase тех. тянуть лебедкой; поднимать рычагом purchase ценность, стоимость purchase ценность purchase by description покупка по описанию purchase by sample покупка по образцам purchase department отдел снабжения; purchase tax налог на покупки; the man's life is not worth a day's purchase он и дня не проживет purchase for stock закупать для хранения на складе purchase for stock закупка для создания запасов purchase of advertising space покупка места для рекламы purchase of ascertained goods покупка индивидуализированных товаров purchase of companies покупка компаний purchase of custom-built goods приобретение продукции, изготовленной на заказ purchase of fixed assets приобретение недвижимости purchase of generic goods покупка товаров, определенных родовыми признаками purchase of goods покупка товаров purchase of goods приобретение товаров purchase of goods according to kind покупка товаров в зависимости от сорта purchase of goods to be forwarded покупка товаров на срок purchase of land приобретение земли purchase of specific goods покупка индивидуализированных товаров purchase on account покупка в кредит purchase on instalment contract покупка в рассрочку purchase on sale or return покупка с возможностью продажи или возврата purchase department отдел снабжения; purchase tax налог на покупки; the man's life is not worth a day's purchase он и дня не проживет tax: purchase purchase косвенный налог на покупки (Великобритания) purchase purchase налог на покупки purchase to support market закупка для поддержания рыночной конъюнктуры replacement purchase покупка для замены retail purchase розничная покупка sham purchase фиктивная покупка share purchase покупка акций speculative purchase спекулятивная покупка spot purchase покупка за наличные spot purchase покупка с немедленной сдачей товара spot purchase покупка с немедленной уплатой наличными supporting purchase покупка с целью поддержки курса term purchase покупка на срок trial purchase пробная закупка wholesale purchase оптовая закупка
См. также в других словарях:
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Generic — Refers to the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue. The New York Times Financial Glossary * * * generic… … Financial and business terms
generic — Describes the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue. Bloomberg Financial Dictionary * * * generic … Financial and business terms
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primary-demand advertising — Advertising aimed at stimulating generic demand … Big dictionary of business and management
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