follow-up advertising

Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

Follow Follow — is a song sung by supporters of Rangers F.C., an Association Football club in Glasgow, Scotland. It is based upon the revivalist hymn Follow, follow, we will follow Jesus. The lyrics are::Though the straits be broad and narrow, we ll follow we… …   Wikipedia

follow-up — ▪ I. follow up ˈfollow up 1 adjective [only before a noun] MARKETING a follow up letter, visit etc is done to make sure that earlier actions have been effective or successful, or to continue a plan of action that was started earlier: • By… …   Financial and business terms

Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …   Historical Dictionary of the Fashion Industry

advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …   Big dictionary of business and management

follow-up — /ˈfɒloʊ ʌp/ (say foloh up) noun 1. the act of following up. 2. a letter or circular sent to a person to increase the effectiveness of a previous one, as in advertising. 3. something to be done to reinforce or develop an initial action. 4.… …   Australian-English dictionary

Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …   Wikipedia

Google Advertising Professional — Google launched the Google Advertising Professionals program in November, 2004 [cite web|url=http://archive.webpronews.com/2004/1112.html|title=Web Pro News] , in response to the growing need for consultants to help the increasing number of new… …   Wikipedia

O'Reilly on Advertising — was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 12:00pm (half an hour later in Newfoundland). Its host was Terry O Reilly, who is a radio/voiceover director with a lengthy career. Its producer and co… …   Wikipedia