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1 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD -
2 New Product Development
Economy: NPDУниверсальный русско-английский словарь > New Product Development
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3 New Product Introduction
Production: NPIУниверсальный русско-английский словарь > New Product Introduction
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4 New Product Planning
Business: NPPУниверсальный русско-английский словарь > New Product Planning
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5 New product process
General subject: NPPУниверсальный русско-английский словарь > New product process
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6 new product evaluation form
Abbreviation: npefУниверсальный русско-английский словарь > new product evaluation form
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7 New Product Watch
Англо-русский словарь промышленной и научной лексики > New Product Watch
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8 A trial, with two groups of people, to test the effect of a new product, especially in medicine. One group is given the real product while the other group is given a placebo or sugar pill, which does not cont
General subject: blind trialУниверсальный русско-английский словарь > A trial, with two groups of people, to test the effect of a new product, especially in medicine. One group is given the real product while the other group is given a placebo or sugar pill, which does not cont
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9 Slang for anything that has the potential to halt the shipment or to stop the launch of a new product.
Information technology: showstopper (a.k.a. a big bug)Универсальный русско-английский словарь > Slang for anything that has the potential to halt the shipment or to stop the launch of a new product.
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10 the extent to which the new product is consistent with the brand image.
General subject: brand fitУниверсальный русско-английский словарь > the extent to which the new product is consistent with the brand image.
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11 claim a new product by formula
заявлять новое соединение ( химическое вещество) посредством химической формулыАнгло-русский словарь промышленной и научной лексики > claim a new product by formula
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12 process model (for industrial new product development)
модель процесса реализации новых промышленных разработок для управления (модель поэтапного процесса разработки, технической и коммерческой реализации новой продукции, описывающая основные факторы, влияющие на этот процесс, их приоритетность на различных этапах и рекомендации для управления по повышению эффективности этого процесса в реальных условиях производстваАнгло-русский словарь промышленной и научной лексики > process model (for industrial new product development)
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13 product launch
Mktgthe introduction of a new product to a market. A product launch progresses through a number of important stages: internal communication, which encourages high levels of awareness and commitment to the new product; pre-launch activity, which secures distribution and makes sure that retailers have the resources and knowledge to market the product; launch events at national, regional, or local level; post-event activity, which helps salesforce and retailers make the most of the event; and launch advertising and other forms of customer communication. -
14 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
15 product development cycle
The ultimate business dictionary > product development cycle
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16 product development
Mktgthe revitalization of a product through the introduction of a new concept or consumer benefit. Product development is part of the product life cycle. The concepts or benefits that can be implemented range from modification of the product to simply introducing new packaging. -
17 product churning
Gen Mgtthe flooding of a market with new products in the hope that one of them will become successful. Product churning is especially prevalent in Japan, where prelaunch test marketing is often replaced by multiple product launches. Most of these products will decline and disappear, but one or more of the new products churned out may become profitable. -
18 de groep potentiële kopers van een nieuw product
de groep potentiële kopers van een nieuw productVan Dale Handwoordenboek Nederlands-Engels > de groep potentiële kopers van een nieuw product
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19 een markt zoeken voor een nieuw product
een markt zoeken voor een nieuw productseek a market/an outlet for a new productVan Dale Handwoordenboek Nederlands-Engels > een markt zoeken voor een nieuw product
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20 een nieuw product uitproberen
een nieuw product uitproberentry (out)/test a new productVan Dale Handwoordenboek Nederlands-Engels > een nieuw product uitproberen
См. также в других словарях:
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new-product development — UK US noun [U] (ABBREVIATION NPD) PRODUCTION, MARKETING ► the process of developing a new product or service: »She now heads global marketing, with responsibility for new product development. »a new product development project/manager … Financial and business terms
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new product development — NPD A marketing procedure in which new ideas are developed into viable new products or extensions to existing products or product ranges. New ideas, which are generated either internally (e. g. by scientific research) or by feedback from… … Big dictionary of business and management
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Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
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