-
1 drink the pressure up
Макаров: повышать давление -
2 drink the pressure down
Макаров: понижать давлениеУниверсальный англо-русский словарь > drink the pressure down
-
3 parting
1. n расставание, разлука2. n прощание, отъезд3. n разветвление дороги, развилка4. n пробор5. n тех. отделение; разделение6. n тех. разъём, стык7. n геол. отдельность, разделяющая пласты; прослоек8. n метал. аффинаж, очистка металлов9. a прощальныйto drink the parting cup — выпить прощальную чарку, выпить на «посошок»
10. a разделяющий11. a разветвляющийся, расходящийся12. a тех. отрезной13. a угасающий, умирающийparting day — день, клонящийся к вечеру, угасающий день
Синонимический ряд:1. goodbye (adj.) departing; farewell; goodbye; good-bye; valedictory2. departure (noun) adieu; conge; departure; farewell; goodbye; good-bye; leave-taking; split3. division (noun) bisection; division; separation; severance4. parting (verb) break off; break up; dividing; parting; partitioning; sectioning; segmenting; splitting5. separating (verb) breaking up; dichotomizing; disjointing; dissecting; dissevering; disuniting; divorcing; rupturing; separating; severing; splitting up; sundering -
4 drag
1. n медленное движение2. n волочение3. n разг. бремя, обуза; помеха4. n землечерпалка; драгаdrag up — выуживать, вытаскивать, извлекать драгой
5. n кошка, трал для обследования дна6. n с. -х. волокуша; шлейф; тяжёлая боронаdrag harrow — волокуша, гвоздёвка
7. n тяжёлые сани8. n дор. утюг9. n мор. плавучий якорь10. n экипаж, запряжённый четвёркой, с сиденьями внутри и наверху11. n разг. затяжка12. n давление, нажим; влияние13. n амер. блат, рука, заручка, связи14. n танец15. n тех. торможение, задержка движения; прихватывание тормоза, сцепленияdrag torque — момент сопротивления, тормозящий момент
16. n тех. тормоз, тормозной башмак17. n тех. бредень, невод, мерёжа18. n тех. тяга, тяговое усилиеdrag bar — скребок; тяга
19. n тех. амер. разг. улица20. n тех. метал. нижняя полуформа21. n тех. ав. авт. лобовое сопротивлениеbypass drag — сопротивление, обусловленное перепуском потока
22. n тех. ав. полёт на малой высоте23. n охот. след24. n охот. приманка25. n охот. охота с приманкой26. n охот. скучный тип, зануда27. n охот. скучища, тоска зелёная28. v тащить; волочитьto drag oneself — тащиться, волочиться; тяжело брести
29. v с трудом переставлять, волочить30. v таскаться, бродить, шататься31. v подгребать32. v разг. втянуть; притащить33. v вытянуть, вытащитьwe could hardly drag him from his home — нам едва удалось вытащить его из дому;
drag away — вытащить, вытянуть
34. v тащиться позади; отставать35. v волочиться, тащиться36. v мучить; терзать; ныть; щемить37. v пачкать, марать38. v тянуть, затягивать39. v тянуться, затягиваться; идти мучительно медленноhe let the matter drag on — он позволил этому делу затянуться, из-за него дело затянулось
40. v разг. затягиваться41. v чистить дно драгой, драгировать42. v боронить43. v тормозить44. v буксировать45. v спорт. вести мяч близко к корпусу46. v сл. надоедать; наскучить47. n сл. женское платьеСинонимический ряд:1. bore (noun) bore2. bother (noun) annoyance; bother; hang up; nuisance3. burden (noun) burden; encumbrance; hindrance; impediment; restraint4. draw (noun) draw; puff; pull5. drink (noun) draft; drain; draught; drench; drink; potation; quaff; sip; swig; swill6. delay (verb) dally; dawdle; delay; dilly; dillydally; lag; linger; loiter; mull; poke; procrastinate; put off; slow; straggle; tarry; train7. inch (verb) crawl; creep; inch8. puff (verb) breathe in; inhale; puff9. pull (verb) draggle; draw; hale; haul; lug; magnetise; magnetize; move; pull; tow; trail; traipse; transport; tug -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 draft
1. n план, чертёж2. n проект; набросок; эскизfirst draft — черновик; первоначальный набросок
draft for a speech — набросок речи; заметки к докладу
3. n кино вариант4. n фин. чек; траттаpresentation draft — тратта, срочная по предъявлении
draft under rebate — тратта, оплаченная досрочно
5. n получение денег по чеку6. n испытывать; предъявлять высокие требования7. n отбор8. n воен. набор; призыв; вербовка9. n воен. призванные контингенты; призывной контингент10. n воен. ком. скидка на провестяга, дутьё
11. n воен. тех. тяга, тяговое усилие12. n воен. с. -х. прицепная скоба13. n диал. ущелье14. n диал. ручей15. v делать эскиз, набрасывать; составлять план, проект16. v выделять; отбирать17. v выбраковывать18. v воен. призывать19. v отцеживать20. v отмечать, маркировать21. v спорт. «сидеть на пятках», держаться вплотную за лидером на гонкахСинонимический ряд:1. air valve (noun) air valve; check draft; control; damper; flap; front draft; smoke draft; valve2. current of air (noun) blowing; breeze; current; current of air; gust; puff; seepage; wind3. drink (noun) beer; drag; drain; drench; drink; glass; mouthful; quaff; swallow; swig; swill4. military conscription (noun) call of duty; call-up; conscription; induction; involuntary recruiting; levy; military conscription; registration for military duty; selective service5. promissory note (noun) bank draft; cashier's check; check; cheque; coupon; debenture; letter of credit; money order; note; order for payment; promissory note6. sketch (noun) blueprint; design; outline; plans; skeleton; sketch7. conscript (verb) conscribe; conscript; recruit; select8. drain (verb) drain; draw; draw off; pump; siphon; tap9. draw up (verb) delineate; draw up; formulate; frame; lay; make; make a rough sketch; plan; prepare10. induct (verb) induct; levy11. sketch (verb) adumbrate; block out; chalk out; characterize; outline; rough in; rough out; skeleton; skeletonize; sketch -
7 support
1. Ihe has a wife and five children to support у него на иждивении жена и пятеро детей2. III1) support smb., smth. support a candidate (the leader, the president, one another, the new government, a policy, a resolution, a claim, etc.) поддерживать кандидата и т.д., оказывать кандидату и т.д. поддержку; who supports his candidacy? кто выскажется в пользу его кандидатуры?; support a cause (the good name of a school, etc.) бороться за /поддерживать/ идею и т.д.; what supported him was hope (his courage, a clear conscience, your approval, etc.) его поддерживала /ему помогала/ надежда и т.д.; which side /team/ do you support? ты за какую команду болеешь?2) support smb., smth. support one's family (his parents. his aged mother, an institution, an establishment, etc.) обеспечивать /содержать/ свою семью и т.д.;, support oneself зарабатывать себе на жизнь /содержать себя/; air, food and drink are necessary to support life для поддержания жизни необходимы воздух, пища и вода3) support smth. support a theory (an argument, a claim, a statement, a principle, etc.) подтверждать /подкреплять/ теорию и т.д.; his discovery supported my suspicions то, что ему удалось обнаружить, подтвердило мои подозрения /догадки/; leading doctors supported his testimony его показания подтвердили /поддержали/ ведущие доктора4) support smth., smb. support the house (the walls, a column, etc.) подпирать /поддерживать/ дом и т.д., what is supporting the roof? на чем держится /на что опирается/ крыша?; the foundations support the building здание стоит на фундаменте; two policemen supported him его поддерживали два полицейских; you support the bottom of the box while I lift the top держи ящик за дно, а я подниму крышку5) support smth., smb. support a load (heavy lorries, pressure, much strain. etc.) выдерживать груз и т.д.; that chair will not support a heavy person под тяжелым человеком тот стул развалится; that bridge isn't strong enough to support so much weight этот мост недостаточно крепок, чтобы выдержать такую тяжесть6) support smth. usually in the negative with can; support fatigue (strain, life, etc.) выдерживать усталость и т.д.; I can support such insolence no longer, I can't support such impudence any longer я не могу больше терпеть такого нахальства /такой наглости/3. IV1) support smth., smb. in some manner support smth., smb. loyally (steadfastly, warmly, heartily, enthusiastically. vigorously, continually, financially, etc.) верно и т.д. поддерживать что-л., кого-л.2) support smth. in some manner support smth. theoretically (adequately, etc.) подтверждать /подкреплять/ что-л. теоретически и т.д.4. XI1) be supported by smb. be supported by the army (by the officers, by the clergy, by all, by the mayor, etc.) иметь поддержку /пользоваться поддержкой/ армии и т.д.; I was supported by him both materially and spiritually он поддерживал меня и материально и морально2) be supported by smb., smth. she is supported by her son (by parents, by relatives. by charity, etc.) ее содержит сын и т.д.; the hospital (the university, the church, etc.) is supported by the public (by voluntary contributions, by the government, by subscription, etc.) больница и т.д. существует на средства, собранные общественностью и т.д.; be supported from smth. students are supported from special funds (from government grants, etc.) студентов содержат за счет специальных фондов и т.д.3) be supported by smth. be supported by proofs (by facts, by good authority. by evidence from..., by a good conscience, etc.) подкрепляться /подтверждаться/ доказательствами и т.д., основываться на доказательствах и т.д.4) be supported this branch needs to be supported эту ветвь надо подпереть /подвязать/, для этой ветви нужна подпорка; he was ill and had to be supported as he walked home ему было плохо и пришлось поддерживать его, когда он шел домой; be supported by smth. the gallery (the roof, the wall, etc.) is supported by pillars галерея и т.д. держится на колоннах; be supported on smth. the house is supported on piles дом стоит на сваях5. XXI11) support smb. in smth. support you in your efforts (him in the ordeal, us in trouble, etc.) поддерживать вас в ваших усилиях и т.д.; support smth. with smth. support a statement with his authority поддерживать заявление своем авторитетом2) support smb., smth. on smth. support a family on that wage (herself on her musical talents, hospitals on voluntary subscriptions, etc.) содержать семью на такую зарплату и т.д.3) support smb., smth. with /by/ smth. support her with my arm (oneself with a stick, a pier by chains, etc.) поддерживать ее рукой и т.д.; support smth. on smth. support one's chin on one's hand подпереть подбородок рукой; Atlas supports the sky on his shoulders Атлас держит небеса на своих плечах4) support smth. without smb. usually in the negative she couldn't support life without friends она не могла жить без друзей
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