См. также в других словарях:
allowable marketing cost — The amount that can be spent on marketing while preserving the required profit margin. It is often calculated by deducting the cost of goods, the cost of fulfilment, and the desired profit from the total expected sales revenue. For example, if a… … Big dictionary of business and management
Distribution (business) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia