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41 Direktwerbung
Direktwerbung f V&M direct advertising, direct marketing* * *f <V&M> direct advertising, direct marketing -
42 direkt
direkt I adj 1. V&M direct (Verkauf); 2. FREI live (Radio- oder Fernsehübertragung); 3. GEN direct, dir., plain-spoken; 4. LOGIS direct, dir. • auf direktem oder indirektem Wege versichert VERSICH direct or held covered direkt II adv STAT directly • direkt bezogen auf GEN directly related to • direkt finanzieren FIN finance directly • direkt transportiert IMP/EXP, LOGIS directly transported (EU) • jmdm. direkt unterstellt sein GEN be directly responsible to sb* * *adj 1. <V&M> Verkauf direct; 2. < Frei> Radio- oder Fernsehübertragung live; 3. < Geschäft> direct (dir.), plain-spoken; 4. < Transp> direct (dir.) ■ auf direktem oder indirektem Wege versichert < Versich> direct or held coveredadv < Math> directly ■ direkt bezogen auf < Geschäft> directly related to ■ direkt finanzieren < Finanz> finance directly ■ direkt transportiert <Imp/Exp, Transp> EU directly transported ■ jmdm. direkt unterstellt sein < Geschäft> be directly responsible to sb* * *direkt
direct[ly], immediate[ly], proximate, (Sendung) live;
• direkt beziehen to buy firsthand, to obtain goods straight from the factory;
• direkt senden (Radio, Fernsehen) to broadcast live;
• direkter Absatz direct marketing (selling);
• direkte Besteuerung direct taxation;
• direkter Bezug direct buying (purchasing);
• direkte Erhöhung der Inlandspreise actual increase in domestic prices;
• direkte Fernsehsendung live progam(me);
• direkte Finanzierung direct financing;
• direkte Kosten direct cost (expense);
• direkte Steuer direct (assessed) tax;
• direkte Verbindung (Bahn) through connection;
• direkter Verkauf direct sale;
• direkter Wagen through carriage;
• direkter Wechselkurs direct quotation;
• direkter Zugriff (Computer) direct access.
anwählen, direkt
(telecom.) to dial direct. -
43 venta2
2 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex. The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.Ex. SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex. The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex. She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.----* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock. -
44 концентрированный маркетинг
Русско-английский большой базовый словарь > концентрированный маркетинг
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45 пробный маркетинг
Бизнес, юриспруденция. Русско-английский словарь > пробный маркетинг
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46 Direktabbuchung
Direktabbuchung
(Bahn) direct debiting;
• Direktabsatz direct marketing (selling);
• Direktbeihilfen für Landwirte direct aids to farmers;
• Direktbesteuerung direct taxation;
• Direktbezug, Direkteinkauf direct buying (purchasing);
• Direktbuchungsprogramm on-line posting program(me);
• Direktfinanzierung direct financing;
• Direktflug direct flight;
• Direktflug durchführen to fly non-stop;
• Direktgeschäfte zwischen Bankkunden netting transaction among the clients;
• Direkthandel direct commerce;
• Direktinvestitionen direct investments. -
47 Absatzpolitik
Absatzpolitik f 1. GEN, LOGIS distribution policy; 2. V&M marketing policy, sales policy, distribution policy* * *f 1. <Geschäft, Transp> distribution policy; 2. <V&M> marketing policy, sales policy, distribution policy* * *Absatzpolitik
marketing [policy], selling (sales) policy;
• gezielte Absatzpolitik selective selling;
• individuelle Absatzpolitik direct marketing;
• schöpferische Absatzpolitik innovative marketing;
• selektive Absatzpolitik selective selling (sales policy). -
48 конверсионный маркетинг
Бизнес, юриспруденция. Русско-английский словарь > конверсионный маркетинг
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49 DDV
DDV (Abk. für Deutscher Direktmarketing Verband e.V.) V&M German Direct Marketing Association* * *abbr (Deutscher Direktmarketing Verband e.V.) <V&M> German Direct Marketing Association -
50 Deutscher Direktmarketing Verband e.V.
Deutscher Direktmarketing Verband e.V. (DDV) V&M German Direct Marketing Association* * *(DDV) <V&M> German Direct Marketing AssociationBusiness german-english dictionary > Deutscher Direktmarketing Verband e.V.
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51 individualisierte Absatzpolitik
Business german-english dictionary > individualisierte Absatzpolitik
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52 Verkaufspolitik
Verkaufspolitik f V&M sales approach, sales policy, selling policy* * *f <V&M> sales approach, sales policy, selling policy* * *Verkaufspolitik
merchandising (sales, selling) policy, sales approach, (Verkäufer) sales pitch, marketing;
• aggressive Verkaufspolitik hard (high-pressure) selling;
• individuelle Verkaufspolitik direct marketing;
• schöpferische Verkaufspolitik innovative marketing;
• selektive Verkaufspolitik selective marketing;
• übertriebene Verkaufspolitik overselling. -
53 Fabrikausbau
Fabrikausbau
factory extension;
• Fabrikauslieferungen factory deliveries;
• Fabrikausstattung production equipment;
• Fabrikausstoß manufacturing output, output of a factory;
• Fabrikausweitung plant (factory) expansion;
• Fabrikbahn factory (works) railway;
• Fabrikbeschädigung damage to a factory;
• Fabrikbesichtigung trip through a factory;
• jem. eine Fabrikbesichtigung gestatten to let s. o. over the factory;
• Fabrikbesitz factory property;
• Fabrikbesitzer manufacturer, owner (occupier) of a factory, factory owner, factory’s occupier, millowner (Br.);
• Fabrikbetrieb factory, works, industrial unit, plant, mill (Br.);
• Fabrikbetrieb umstellen to convert a factory;
• Fabrikbevölkerung industrial population;
• Fabrikbezirk industrial (manufacturing) district;
• Fabrikbuchhaltung factory accounting;
• Fabrikdirektor factory (plant, US) manager, managing director;
• Fabrikeinrichtung factory equipment;
• Fabrikemissionen plant emissions;
• Fabrikerrichtung factory construction;
• Fabrikerrichtung auf der grünen Wiese exurbia;
• Fabrikerzeugnis manufactured article, product, article of manufacture;
• Fabrikgebäude manufactory, factory building (premises), plant premises;
• für Fabrikgebiete vorgesehen sein to be zoned for manufacturing enterprise;
• Fabrikgegend manufacturing district, industrial district (area);
• Fabrikgelände factory site, works area (Br.), plant grounds;
• Fabrikgleis factory rails, industrial line, [private] siding, sidetrack (US);
• Fabrikgrundstück factory (industrial) property, factory plot (premises), industrial site;
• in der Fabrikhalle on the floor;
• Fabrikhandel direct-marketing manufacture;
• Fabrikhandelsfirma direct-marketing unit;
• Fabrikherr manufacturer, millowner (Br.);
• Fabrikinventar factory (industrial) inventory;
• Fabrikkomplex manufacturing complex;
• Fabrikkosten shop cost;
• Fabriklage plant location;
• Fabriklager factory (industrial) inventory, factory stores;
• Fabrikleiter works (factory, plant, US) manager;
• Fabrikleitung factory (plant, US) management (supervision);
• Fabrikmarke trademark, brand, manufacturer’s mark (brand);
• notwendige Fabrikmaschinen aufstellen to tool up a plant. -
54 Direktmarketing
n < ökon> (z.B. via Internet) ■ direct marketing; relationship marketing; one-to-one marketing -
55 Direktkauf von Gütern
Direktkauf von Gütern
straightforward purchase of goods;
• Direktkredite der Wirtschaft direct financing of the economy;
• Direktleitung (telecom.) direct line;
• Direktlieferung an die Haushaltungen household delivery;
• Direktmarketing direct marketing. -
56 direktesalg
subst. direct selling subst. direct marketing, direct merchandising -
57 реклама
1. advertisementразг. ad(на магазин) signboardпрен. a living advertisement2. (рекламиране) advertising, publicityправя голяма реклама на praise/boast upправя си сам реклама blow o.'s own trumpet* * *рекла̀ма,ж., -и 1. advertisement; разг. ad; (на магазин) signboard; въздушна \рекламаа sky-writing; директна пощенска \рекламаа direct mail, direct marketing, direct selling; жива \рекламаа sandwichman; прен. living advertisement; институционна \рекламаа institutional/prestige advertising; лоша \рекламаа buckeye; място за \рекламаа commercial slot/break; неонова \рекламаа neon sign; проект на \рекламаа copy brief; \рекламаа върху превозно средство от обществения транспорт bulkhead/bus card; \рекламаа подигравка knocking copy; текстова \рекламаа copy; телевизионна \рекламаа commercial; спомагателна \рекламаа accessory advertising;2. ( рекламиране) advertising, publicity; лоша \рекламаа bad advertisement, poor publicity (за for); правя голяма \рекламаа на praise/boast up; правя \рекламаа (за книга и пр.) talk up; write up; сам си правя \рекламаа blow o.’s own trumpet; само за \рекламаа just for show; шумна \рекламаа boom.* * *advertisement (във вестник); ad (разг.); commercial (по телевизия); prospectus: poor реклама - лоша реклама; boom (шумна)* * *1. (на магазин) signboard 2. (рекламиране) advertising, publicity 3. advertisement 4. въздушнаРЕКЛАМА sky-writing 5. жива РЕКЛАМА sandwichman 6. лоша РЕКЛАМАa bad advertisement, poor publicity (за for) 7. неонова РЕКЛАМА a neon sign 8. правя РЕКЛАМА (на книга и пр.) talk up;write up 9. правя голяма РЕКЛАМА на praise/boast up 10. правя си самРЕКЛАМА blow o.'s own trumpet 11. прен. a living advertisement 12. разг. ad 13. само за РЕКЛАМА just for show 14. шумна РЕКЛАМА boom -
58 сбыт без посредников
1) General subject: database marketing2) Economy: direct marketingУниверсальный русско-английский словарь > сбыт без посредников
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59 nazywać nazyw·ać
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60 Британская ассоциация прямого маркетинга
Advertising: British Direct Marketing AssociationУниверсальный русско-английский словарь > Британская ассоциация прямого маркетинга
См. также в других словарях:
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direct marketing — N UNCOUNT: oft N n Direct marketing is the same as direct mail. The direct marketing industry has become adept at packaging special offers … English dictionary
direct marketing — noun marketing via a promotion delivered directly to the individual prospective customer • Hypernyms: ↑marketing * * * noun [noncount] : a way of selling things by calling people on the telephone or mailing them advertisements or catalogs * * *… … Useful english dictionary
Direct Marketing — Di|rect Mar|ke|ting das; [s] <aus gleichbed. engl. direct marketing; vgl. ↑Marketing> svw. ↑Direktmarketing … Das große Fremdwörterbuch
Direct marketing associations — are national trade organizations that seek to advance all forms of direct marketing. Contents 1 International Federation of Direct Marketing Associations 2 The purposes of Direct Marketing Associations 3 Controversy … Wikipedia