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1 direct-response TV
Advertising: DRTVУниверсальный русско-английский словарь > direct-response TV
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2 direct-response advertising
реклама посылочной торговли, предполагающая прямой ответ адресатаАнгло-русский словарь промышленной и научной лексики > direct-response advertising
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3 Напрямую потребителю (direct-to-consumer)
Advertising: DTCУниверсальный русско-английский словарь > Напрямую потребителю (direct-to-consumer)
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4 Describes marketing which has a short-tem duration, such as non-media advertising, direct-mail, e-mail, exibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by compan
General subject: BTLУниверсальный русско-английский словарь > Describes marketing which has a short-tem duration, such as non-media advertising, direct-mail, e-mail, exibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by compan
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5 In-Mail-Equivalency (the amount a marketer can spend per direct mail piece to equal a stated on-line advertising click cost) 2007
Abbreviation: IMEУниверсальный русско-английский словарь > In-Mail-Equivalency (the amount a marketer can spend per direct mail piece to equal a stated on-line advertising click cost) 2007
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6 прямая почтовая реклама
Русско-английский большой базовый словарь > прямая почтовая реклама
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7 агентство прямой рекламы
Advertising: direct advertising agencyУниверсальный русско-английский словарь > агентство прямой рекламы
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8 кампания прямой рекламы
Advertising: direct advertising campaignУниверсальный русско-английский словарь > кампания прямой рекламы
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9 непочтовая прямая реклама
Advertising: nonmailed direct advertisingУниверсальный русско-английский словарь > непочтовая прямая реклама
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10 прямая реклама
1) Cinema: direct advertising2) Polygraphy: direct-mail advertising3) Advertising: direct advertising (распространение рекламных материалов или образцов товара по принципу "в каждую дверь" без использования почтовых каналов)4) Business: direct publicity -
11 прямая потребительская реклама
Economy: direct advertisingУниверсальный русско-английский словарь > прямая потребительская реклама
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12 реклама с прямым сравнением
Advertising: direct comparison advertisingУниверсальный русско-английский словарь > реклама с прямым сравнением
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13 реклама, построенная на прямом сравнении
Advertising: direct comparison advertisingУниверсальный русско-английский словарь > реклама, построенная на прямом сравнении
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14 отправление прямой почтовой рекламы
Advertising: direct-mail piece, direct-mail shot, mailing package, promotional mailingУниверсальный русско-английский словарь > отправление прямой почтовой рекламы
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15 Ассоциация производителей прямой почтовой рекламы
Advertising: Direct Mail Producers AssociationУниверсальный русско-английский словарь > Ассоциация производителей прямой почтовой рекламы
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16 Британская ассоциация прямого маркетинга
Advertising: British Direct Marketing AssociationУниверсальный русско-английский словарь > Британская ассоциация прямого маркетинга
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17 Бюро торговцев средствами прямой почтовой рекламы
Advertising: Direct Mail Sales BureauУниверсальный русско-английский словарь > Бюро торговцев средствами прямой почтовой рекламы
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18 адресный список для прямой почтовой рекламы
Advertising: direct-mail listУниверсальный русско-английский словарь > адресный список для прямой почтовой рекламы
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19 анкета с прямой постановкой вопросов
Advertising: direct questionnaireУниверсальный русско-английский словарь > анкета с прямой постановкой вопросов
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20 анкета с прямыми вопросами
Advertising: direct questionnaireУниверсальный русско-английский словарь > анкета с прямыми вопросами
См. также в других словарях:
direct advertising — ➔ advertising * * * direct advertising UK US noun [U] MARKETING ► DIRECT MARKETING(Cf. ↑direct marketing) ► advertising in newspapers and magazines, or on television: » … Financial and business terms
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advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
direct marketer — ➔ marketer * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
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Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
Direct Revenue — was a New York City company which distributed software (a downloadable adware client) that displays pop up advertising on web browsers. It was founded in 2002 and funded by Insight Venture Partners,[1] known for creating adware programs. Direct… … Wikipedia
direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture