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121 rallentamento
rallentamento s.m.1 ( di velocità) slowing down: i lavori in corso causano continui rallentamenti del traffico, the roadworks are continually slowing down the traffic; il rallentamento delle operazioni di soccorso è stato fatale, the slowing down in the rescue operations was fatal // (fis.) potere di rallentamento, stopping power2 ( diminuzione) slowdown, slowing down, slackening: c'è un rallentamento della produzione, there is a slowdown in production; rallentamento della produttività, productivity slowdown // (econ.): rallentamento dell'attività economica, slackening (o decline) in economic activity; rallentamento di lavoro ( per motivi sindacali), go-slow.* * *[rallenta'mento]sostantivo maschile1) (processo) slowing down2) (diminuzione, recessione) slowdown (di in)3) (sulle strade) delay, hold-up* * *rallentamento/rallenta'mento/sostantivo m.1 (processo) slowing down2 (diminuzione, recessione) slowdown (di in)3 (sulle strade) delay, hold-up. -
122 ассортимент изделий
Ассортимент изделийThe profit decline results primarily from less favorable product mix.The lower production levels were due in part to the recession as well as unfavorable changes in the mix of certain of our products.Русско-английский научно-технический словарь переводчика > ассортимент изделий
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123 резко сокращаться
Русско-английский научно-технический словарь переводчика > резко сокращаться
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124 снижение
ср.1) lowering; deterioration (о качестве); reduction, decrease; fall2) (по службе)3) (о самолете) -
125 население населени·е
population, inhabitantsгражданское население — civilian population; (во время войны) noncombatants
коренное население — indigenous / native population; (особ. о европейцах, родившихся в колониях) native-born
многонациональное / многорасовое население — plural population
трудоспособное население — able-bodied / employable population
туземное население — native population, aborigines
на душу населения — per capita, per head
потребление на душу населения — per capita / head consumption
производство на душу населения — per capita / head production
плотность населения — population density, density of population
прирост населения — increase / increment of population, national population changes / increase
широкие слои населения — broad sections of, the population, people at large
состав населения — composition / structure of the population
возрастной состав населения — age composition / structure of the population
этнический состав населения — age ethnic composition / structure of the population
общая численность населения — total / general population
Russian-english dctionary of diplomacy > население населени·е
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126 сокращение производства
decrease in (decline in, cutback in, contraction of) productionBanks. Exchanges. Accounting. (Russian-English) > сокращение производства
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127 product abandonment
Mktgthe ending of the manufacture and sale of a product. Products are abandoned for many reasons. The market may be saturated or declining, the product may be superseded by another, costs of production may become too high, or a product may simply become unprofitable. Product abandonment usually occurs during the decline phase of the product life cycle. -
128 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand.
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