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1 loyalty
MARKETING loyalty card carte f de fidélité;loyalty discount remise f de fidélité;loyalty magazine = magazine publié par une chaîne de magasins, une banque etc pour ses clients;loyalty programme programme m de fidélisation;loyalty scheme programme de fidélisationIn a bid to capitalise on the growth of relationship marketing, AT&T is preparing to launch a managed loyalty programme linking the functions of a loyalty card, call centre, customer database analysis and campaign management.
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2 build
A n carrure f ; a man of stocky/average build un homme carré/de carrure moyenne ; he has the build of an athlete il a la carrure d'un athlète ; she is slender in build elle est mince.1 ( construct) construire [factory, city, railway] ; édifier [church, monument] ; construire [nest] ; to build sb a house, to build a house for sb construire une maison pour qn ; to build a wall from ou out of bricks construire un mur en briques ; to build a nest out of twigs construire un nid avec des brindilles ; to build an extension onto a house agrandir une maison ;2 ( assemble) construire [car, engine, ship] ;4 ( establish) bâtir [career, future] ; établir [relations, relationship] ; fonder [empire] ; créer [prosperity] ; former [team] ; to build a new China bâtir une Chine nouvelle ; to build a future for our country/our children bâtir un avenir pour notre pays/nos enfants ; to build one's hopes on sth fonder ses espoirs sur qch ; to build a presence in the European market faire sentir sa présence sur le marché européen ;5 Games former [sequence, set, word].1 ( construct) construire ;2 fig ( use as a foundation) to build on tirer parti de [popularity, success] ; to build on the excitement generated by the first film tirer parti de l'enthousiasme suscité par le premier film ; the scheme would build on the existing system le projet se fonderait sur le système existant ; the company wishes to build on its Asian base la société souhaite se développer à partir de sa base en Asie.■ build in:▶ build [sth] in, build in [sth]1 ( construct) encastrer [mirror, bookcase] ; to build a wardrobe into a wall encastrer une penderie dans un mur ;2 ( incorporate) introduire [clause, provision, guarantee] ; to build a safeguard into a contract introduire une garantie dans un contrat.■ build up:▶ build up [gas, silt, deposits] s'accumuler ; [traffic] s'intensifier ; [business, trade] se développer ; [tension, pressure, excitement] monter ;▶ build up [sth], build [sth] up1 ( accumulate) accumuler [weapons, wealth] ;2 ( boost) établir [self-confidence, trust] ; gonfler [morale] ; don't build your hopes up too high ne te fais pas d'illusions ;3 ( establish) constituer [collection] ; créer [business, organization] ; constituer [army] ; établir [picture, profile] ; créer [database] ; se faire [reputation] ; the college built up a large library le collège s'est constitué une importante bibliothèque ;▶ build [sth/sb] up, build up [sth/sb]1 (through eating, exercise) affermir [muscles] ; to build up one's forearms se muscler les avant-bras ; to build oneself up, to build up one's strength prendre des forces ;2 ( promote) they built him up to be a star ils l'ont lancé pour en faire une star.
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