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1 psychographic
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2 consumer
consommateur(trice) m, fconsumer acceptance réceptivité f des consommateurs;consumer adviser conseiller(ère) m, f de clientèle;Consumers' Assocation = association britannique de consommateurs;consumer audit audit m consommateur;consumer behaviour comportement m du consommateur;consumer behaviour study étude f du comportement du consommateur;consumer benefit bénéfice m consommateur;consumer brand marque f grand public;consumer confidence niveau m de confiance des consommateurs;consumer credit crédit m à la consommation;consumer debt endettement m des consommateurs;consumer demand demande f des consommateurs;consumer durables biens m pl de consommation (durables);consumer expenditure dépenses f pl de consommation;consumer goods biens de (grande) consommation;consumer group groupe m de consommateurs;consumer industry industrie f de consommation;consumer journalism = journalisme dans le cadre de la défense des consommateurs;consumer loan prêt m à la consommation, prêt personnel;consumer loyalty fidélité f du consommateur;consumer magazine magazine m pour les consommateurs;consumer market marché m de la consommation;consumer motivation motivation f de consommateur;consumer organization organisme m de défense des consommateurs;consumer panel groupe-témoin m, panel m de consommateurs;consumer preference préférence f du consommateur;American consumer price index indice m des prix à la consommation;consumer product bien m de consommation;consumer profile profil m du consommateur;consumer protection défense f des consommateurs;consumer protection agency bureau m d'acceuil des consommateurs;consumer purchasing power richesse f vive;consumer research recherche f sur les besoins des consommateurs;consumer resistance résistance f ou réticence f des consommateurs;consumer satisfaction satisfaction f du consommateur;consumer society société f de consommation;consumer sovereignty souveraineté f du consommateur;consumer spending dépenses de consommation ou des ménages;consumer survey enquête f auprès des consommateurs;consumer test test m auprès des consommateurs;consumer test group groupe test des consommateurs;consumer testing tests m pl auprès des consommateurs;consumer trends tendances f pl de la consommationThat is a bit extreme, but making assumptions about people can be counter-productive and lead to a puzzling, if not insulting, experience. It is a case of traditional brand-value building competing with the current digital-channels marketing mantra of tailoring the retail offering to an audience of one. The Internet has given retailers more direct access to consumer behaviour and is capable of producing staggering amounts of "clickstream" and other data for analysis.
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3 demographic
1 noundémographiquedemographic analysis analyse f démographique;demographic data données f pl démographiques;demographic profile profil m démographique;demographic segment segment m démographique;demographic segmentation segmentation f démographique -
4 geodemographic
MARKETING géodémographiquegeodemographic data données f pl géodémographiques;geodemographic profile profil m géodémographique;geodemographic segment segment m géodémographique;geodemographic segmentation segmentation f géodémographique -
5 sociodemographic
socio-démographiquesociodemographic data données f pl socio-démographiques;sociodemographic profile profil m socio-démographique;sociodemographic segment segment m socio-démographique;sociodemographic segmentation segmentation f socio-démographique -
6 sociodemographic
sociodemographic ['səʊsɪəʊ‚demə'græfɪk]sociodémographique►► Marketing sociodemographic data données fpl sociodémographiques;Marketing sociodemographic profile profil m démographique;Marketing sociodemographic segment segment m démographiqueUn panorama unique de l'anglais et du français > sociodemographic
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