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1 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers. -
2 customer capital
Gen Mgtthe value of an organization’s relationships with its customers, which involves factors such as market share, customer retention rates, and profitability of customers -
3 lifetime value
Gen Mgta measure of the total value to a supplier of a customer’s business over the duration of their transactions.In a consumer business, customer lifetime value is calculated by analyzing the behavior of a group of customers who have the same recruitment date. The revenue and cost for this group of customers is recorded, by campaign or season, and the overall contribution for that period can then be worked out. Industry experience has shown that the benefits to a business of increasing lifetime value can be enormous. A 5% increase in customer retention can create a 125% increase in profits; a 10% increase in retailer retention can translate to a 20% increase in sales; and extending customer life cycles by three years can treble profits per customer. -
4 key account management
Mktgthe management of the customer relationships that are most important to a company. Key accounts are those held by customers who produce most profit for a company or have the potential to do so, or those who are of strategic importance. Development of these customer relations and customer retention is important to business success. Particular emphasis is placed on analyzing which accounts are key to a company at any one time, determining the needs of these particular customers, and implementing procedures to ensure that they receive premium customer service and to increase customer satisfaction. -
5 Kundenbindung
f1. customer-connectivity2. customer loyalty3. customer retention -
6 лояльность покупателей
Marketology: customer retentionУниверсальный русско-английский словарь > лояльность покупателей
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7 сохранение клиентской базы
SAP.tech. customer retentionУниверсальный русско-английский словарь > сохранение клиентской базы
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8 удержание клиентов
1) Banking: customer retention2) Management: keeping clientsУниверсальный русско-английский словарь > удержание клиентов
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9 удержание клиентской базы
Banking: customer retentionУниверсальный русско-английский словарь > удержание клиентской базы
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10 удержание состоятельных клиентов
Универсальный русско-английский словарь > удержание состоятельных клиентов
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11 company policy
Gen Mgta statement of desired standards of behavior or procedure applicable across an organization. Company policy defines ways of acting for staff in areas where there appears to be latitude in deciding how best to operate. This may concern areas such as time off for special circumstances, drug or alcohol abuse, workplace bullying, personal use of Internet facilities, or business travel. Company policy may also apply to customers, for example, policy on complaints, customer retention, or disclosure of information. Sometimes a company policy may develop into a code of practice. -
12 fidelizzazione
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13 suggestion program
HRa policy designed to encourage employees to generate ideas or proposals that improve work processes, for which they receive a gift or cash reward. The objective of a suggestion program is to promote employee involvement, creative thinking, and continuous improvement. Its success can be evaluated in terms of the participation rate, or by the level of cost savings, but there may be an incalculable beneficial effect on sales, customer loyalty, retention of employees, and motivation.
См. также в других словарях:
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