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1 cover advertisement
рекл. реклама на обложке, рекламное объявление на обложке (рекламное объявление, размещенное на обложке журнала, книги)See: -
2 cover advertisement
Реклама: объявление на обложке (например, журнала) -
3 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
4 cover
1. гл.1) общ. накрывать, закрывать, покрывать2) общ. спасать, защищать, покрывать, прикрывать, укрывать, ограждать3)а) общ. прятать, скрыватьб) общ. покрывать (кого-л.); находить оправдания (кому-л.)His family kept covering for him. — Семья постоянно покрывала [выгораживала\] его.
4) общ. покрывать, охватывать; относитьсяdocuments covering the sale — документы, касающиеся продажи
5) общ. освещать (события и т. п. в печати, на телевидении, по радио)6) общ. лежать, покрывать; расстилаться; распространятьсяWater covered the floor. — Вода покрыла пол.
8) общ. предусматривать (об инструкциях, пунктах, статьях договора и т. п.)The rules cover all cases. — Правила предусматривают все случаи.
9) покрывать, обеспечивать (денежное) покрытиеа) фин., бирж. (выкупать ранее проданный контракт на товары или ценные бумаги, т. е. закрывать короткую позицию)б) фин. (выплачивать определенные суммы за счет доходов, за счет средств, имеющихся на счете, и т. д.)Students who are eligible for financial assistance to cover the cost of books may be issued a book voucher to purchase books. — Для студентов, которые имеют право на получение финансовой помощи для покрытия стоимости книг, может быть выпущен талон на покупку книг.
10) страх. страховать ( предоставлять защиту от определенных рисков)to be covered by insurance — покрываться [охватываться\] страхованием (о рисках, убытках и т. п.), быть застрахованным (о физических лицах, объектах собственности и т. п.)
See:2. сущ.1)а) общ. крышка, покрышка, колпак, колпачокб) общ. обложка; переплетSee:в) общ. футляр, чехолг) общ. конверт, пакет; обертка; упаковка2)а) общ. убежище, укрытиеunder cover — в укрытии, под защитой
б) общ. прикрытие (деятельность или организация, используемые, чтобы скрыть какие-л. нелегальные или секретные действия)3) общ. покров; покрывалоland [vegetation\] cover — растительный покров
sky [cloud\] cover — облачность, облачный покров
4) общ. ширма; предлог, отговорка; личина; маска5) покрытиеа) фин., бирж. (в срочных сделках: покупка ценных бумаг для поставки покупателю)б) фин., бирж. (закрытие короткой позиции путем открытия длинной, т. е. покупки ранее проданных финансовых активов)Syn:See:в) фин. (отношение прибыли или денежных потоков к определенному виду расходов; характеризует способность лица осуществлять определенные выплаты)See:г) фин. (денежные средства, отложенные из доходов в резерв для покрытия безнадежных долгов и потенциальных убытков)See:е) юр., торг., амер. (покрытие покупателем, разорвавшим договор о продаже, ущерба, нанесенного им продавцу, путем покупки товаров или заключения договора о покупке товаров, заменяющей ту покупку, от которой покупатель отказался, причем покупка должна быть сделана честным путем и в разумный срок)See:Uniform Commercial Code, seller's damages for non-acceptance or repudiation, contract for sale, good faith6) страх. страховое покрытие (границы страховой защиты, определенные договором страхования; данный термин может применяться как для обозначения суммы обеспечиваемого возмещения, так и для обозначения рисков, от которых осуществляется страхование)Syn:See:
* * *
cover; C'vr покрытие: 1) обратная покупка финансовых инструментов или товаров; зачет "короткой" позиции покупкой ценных бумаг или фьючерского контракта; = closing out; 2) = dividend cover; 3) покрытие валютного риска; см. cash cover; 4) = collateral; 5) покрытие фиксированных выплат по обязательствам из доходов компании; 6) нетто-активы компании в расчете на одну акцию или облигацию.* * *. Покупка контракта с целью компенсации ранее открытой короткой позиции . Инвестиционная деятельность .* * *Ценные бумаги/Биржевая деятельностьинструмент для хеджирования, покупаемый для того, чтобы обезопасить открытую позицию в сделках с товарными фьючерсами или валютой-----1. покрытие2. коверчасть риска («вторичный» убыток), страховое удержание, которое составляет долю страхового портфеля компании перестраховочной, например, при договоре экцедента убытка -
5 cover ad position
рекл. реклама на обложке ( размещение рекламы на обложке журнала)See: -
6 cover rate
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7 back cover
полигр. задняя обложка, задняя сторона [сторонка\] обложки (четвертая страница обложки книги или журнала, часто используемая в рекламных целях)Syn:See: -
8 front cover
полигр. передняя [лицевая\] обложка, передняя сторона обложки (первая страница обложки книги или журнала; содержит название журнала, а иногда и его содержание)Syn:See:* * * -
9 front page advertisement
рекл. реклама [рекламное объявление\] на первой странице (журнала, книги, сайта)See:Англо-русский экономический словарь > front page advertisement
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10 duration
n1) продолжительность, длительность2) срок
- average duration of life
- entire duration
- estimated duration
- lease duration
- maximum duration
- probable duration of life
- duration of an advertisement
- duration of an agreement
- duration of an auction
- duration of a business cycle
- duration of circumstances
- duration of a contract
- duration of cover
- duration of disablement
- duration of erection work
- duration of an exhibition
- duration of a fair
- duration of lease
- duration of a licence
- duration of life
- duration of a loan
- duration of a patent
- duration of a period
- duration of present employment
- duration of stay
- duration of storage
- duration of a test
- duration of a trademark
- duration of training
- duration of use
- duration of a visit
- duration of workEnglish-russian dctionary of contemporary Economics > duration
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11 rate
1. n1) норма; размер2) ставка, тариф; такса; расценка3) курс (валюты, ценных бумаг); цена4) скорость, темп5) процент, доля; коэффициент6) разряд, сорт7) местный налог; коммунальный налог
- accident rate
- accident frequency rate
- accounting rate
- accumulated earnings tax rate
- accumulated profits tax rate
- actuarial rate
- administered rate
- ad valorem
- advertising rate
- advertisement rate
- agreed rate
- air freight rates
- all-commodity rate
- all-in rate
- amortization rate
- annual rate
- annual average growth rate
- annual interest rate
- annualized rate of growth
- annual percentage rate
- annual production rate
- anticipated rate of expenditures
- any-quantity rate
- applicable rate
- area rate
- average rate
- average rate of return
- average annual rate
- average growth rate
- average tax rate
- average weighted rate
- backwardation rate
- baggage rate
- bank rate
- bank discount rate
- bank's repurchase rate
- base rate
- base lending rate
- basic rate
- rate rate of charge
- basing rate
- basis rate
- benchmark rate
- benchmark overnight bank lending rate
- berth rate
- bill rate
- birth rate
- blanket rate
- blended rate
- bond rate
- bonus rates
- borrowing rate
- bridge rate
- broken cross rates
- broker loan rate
- bulk cargo rate
- burden rate
- buyer's rate
- buying rate
- cable rates
- call rate
- call loan rate
- call money rate
- capacity rate
- capital gain rate
- capitalization rate
- carload rate
- carrier rate
- carrying over rate
- cash rate
- ceiling rate
- central rate
- cheque rate
- check rate
- class rate
- clearing rate
- closing rate
- collection rate
- column rate
- combination rate
- combination freight rate
- combination through rate
- combined rate
- commercial bank lending rates
- commission rate
- commitment rate
- commodity rate
- common freight rate
- compensation rate
- compound growth rate
- composite rate
- concessionary interest rate
- conference rate
- consumption rate
- container rate
- contango rate
- conventional rate
- conventional rate of interest
- conversion rate
- cost rate
- coupon rate
- credit rates
- cross rate
- cross-over discount rate
- crude rate
- curb rate
- currency rate
- current rate
- current rate of exchange
- customs rate
- cutback rate
- daily rate
- daily wage rate
- day rate
- death rate
- deck cargo rate
- default rate
- demand rate
- demurrage rate
- departmental overhead rate
- deposit rate
- deposit interest rate
- depreciation rate
- discharging rates
- discount rate
- dispatch rate
- distress rate
- dividend rate
- double exchange rate
- downtime rate
- drawdown rate
- drawing rate
- dual rate
- duty rate
- earned rate
- earning rate
- economic expansion rate
- economic growth rate
- effective rate
- effective rate of return
- effective annual rate
- effective exchange rate
- effective tax rate
- employment rate
- enrollment rate
- equalizing discount rate
- equilibrium exchange rate
- equilibrium growth rate
- estimated rate
- euro-dollar exchange rate
- evaluated wage rate
- exchange rate
- exchange rate to the dollar
- existing rates
- exorbitant rate
- exorbitant interest rate
- expansion rate
- expenditure rate
- export rate
- express rate
- extraction rate
- face interest rate
- failure rate
- fair rate of exchange
- favourable rate
- final rate
- financial internal rate of return
- fine rate
- first rate
- fixed rate
- fixed rate of exchange
- fixed rate of royalty
- fixed interest rate
- flat rate
- flexible exchange rate
- floating rate
- floating exchange rate
- floating interest rate
- floating prime rate
- floor rate of exchange
- fluctuant rate
- fluctuating rate
- forced rate of exchange
- foreign rate
- foreign exchange rate
- forward rate
- forward exchange rate
- free rate
- free exchange rate
- freight rate
- future rate
- general rates
- general rate of profit
- general cargo rates
- going rate
- going market rate
- going wage rates
- goods rate
- graduated rate
- group rate
- growth rate
- guaranteed wage rate
- handling rate
- high rate
- high rate of exchange
- high rate of productivity
- higher rate
- hiring rate
- hotel rates
- hourly rate
- hourly wage rate
- hurdle rate
- illness frequency rate
- import rate
- incidence rate
- income tariff rates
- increment rate
- individual tax rate
- inflation rate
- info rate
- inland rate
- insurance rate
- insurance premium rate
- interbank rate
- interbank overnight rate
- interest rate
- interest rate on loan capital
- internal rate of return
- job rates
- jobless rate
- key rates
- labour rates
- leading rate
- legal rate of interest
- lending rate
- less-than-carload rate
- liner rates
- liner freight rates
- loading rates
- loan rate
- loan-recovery rate
- local rate
- Lombard rate
- London Interbank Offered Rate
- London money rate
- long rate
- low rate
- lower rate
- margin rate
- marginal rate
- marginal tax rate
- marine rate
- marine transport rate
- market rate
- market rate of interest
- maximum rate
- maximum individual tax rate
- mean rate of exchange
- mean annual rate
- measured day rate
- members rate
- merchant discount rate
- minimum rate
- mixed cargo rate
- minimum lending rate
- minimum tax rate
- mobilization rate
- moderate rate
- monetary exchange rate
- money rate of interest
- money market rate
- monthly rate
- monthly rate of remuneration
- mortgage rate
- mortgage interest rate
- multiple rate
- multiple exchange rate
- municipal rates
- national rate of interest
- natural rate of growth
- natural rate of interest
- negative interest rate
- net rate
- New York interbank offered rate
- nominal interest rate
- nonconference rate
- nonresponse rate
- obsolescence rate
- occupational mortality rate
- offered rate
- official rate
- official rate of discount
- official exchange rate
- one-time rate
- opening rate
- open-market rates
- operating rate
- operation rate
- option rate
- ordinary rate
- output rate
- outstripping growth rate
- overdraft rate
- overhead rate
- overnight rate
- overtime rate
- paper rate
- parallel rate
- parcel rate
- par exchange rate
- parity rate
- par price rate
- part-load rate
- passenger rate
- pay rates
- pegged rate
- pegged exchange rate
- penalty rate
- penalty interest rate
- percentage rate of tax
- per diem rates
- personal income tax rate
- piece rate
- piecework rate
- port rates
- postal rate
- posted rate
- power rate
- preferential rate
- preferential railroad rate
- preferential railway rate
- present rate
- prevailing rate
- prime rate
- priority rates
- private rate of discount
- private market rates
- production rate
- profit rate
- profitability rate
- profitable exchange rate
- progressive rate
- proportional rate
- provisional rate
- purchase rates
- purchasing rate of exchange
- quasi-market rate
- rail rates
- railroad rates
- railway rates
- real economic growth rate
- real effective exchange rate
- real exchange rate
- real interest rate
- reciprocal rate
- redemption rate
- rediscount rate
- reduced rate
- reduced tax rate
- reduced withholding tax rate
- reference rate
- refinancing rate
- reject frequency rate
- remuneration rate
- renewal rate
- rental rate
- repo rate
- response rate
- retention rate
- retirement rate of discount
- royalty rate
- ruling rate
- sampling rate
- saving rate
- scrap frequency rate
- seasonal rates
- second rate
- sellers' rate
- selling rate
- settlement rate
- shipping rate
- short rate
- short-term interest rate
- sight rate
- single consignment rate
- soft lending rate
- space rate
- special rate
- specified rate
- spot rate
- stable exchange rate
- standard rate
- standard fixed overhead rates
- standard variable overhead rates
- standard wage rate
- statutory tax rate
- steady exchange rate
- step-down interest rate
- stevedoring rates
- stock depletion rate
- straight-line rate
- subsidized rate
- survival rate
- swap rate
- tariff rate
- tax rate
- taxation rate
- tax withholding rate
- telegraphic transfer rate
- temporary rate
- third rate
- through rate
- through freight rate
- time rate
- time wage rate
- today's rate
- top rate
- total rate
- trading rate
- traffic rate
- tramp freight rate
- transit rate
- transportation rate
- treasury bill rate
- turnover rate
- two-tier rate of exchange
- unacceptable rate
- unemployment rate
- uniform rates
- uniform business rate
- unofficial rate
- unprecedented rate
- utilization rate
- variable rate
- variable interest rate
- variable repo rate
- volume rate
- wage rate
- wage rate per hour
- wastage rate
- wear rate
- wear-out rate
- wholesale rate
- worker's rate
- year-end exchange rate
- zero interest rate
- zone rate
- rate for advances against collateral
- rate for advances on securities
- rate for cable transfers
- rate for a cheque
- rates for credits
- rates for currency allocations
- rate for loans
- rate for loans on collateral
- rate for mail transfers
- rate for telegraphic transfers
- rate in the outside market
- rate of accumulation
- rates of allocation into the fund
- rate of allowance
- rate of assessment
- rate of balanced growth
- rates of cargo operations
- rate of change
- rate of charge
- rate of commission
- rate of compensation
- rate of competitiveness
- rate of conversion
- rate of corporate taxation
- rate of cover
- rate of currency
- rates of currency allocation
- rate of the day
- rate of demurrage
- rate of dependency
- rate of depletion
- rate of deposit turnover
- rate of depreciation
- rate of development
- rate of discharge
- rate of discharging
- rate of discount
- rate of dispatch
- rate of duty
- rate of exchange
- rate of expenditures
- rate of expenses
- rate of foreign exchange
- rate of freight
- rate of full value
- rate of growth
- rate of increase
- rate of increment
- rate of inflation
- rate of input
- rate of insurance
- rate of interest
- rate of interest on advance
- rate of interest on deposits
- rate of investment
- rate of issue
- rates of loading
- rates of loading and discharging
- rate of natural increase
- rates of natural loss
- rate of option
- rate of pay
- rate of premium
- rate of price inflation
- rates of a price-list
- rate of production
- rate of profit
- rate of profitability
- rate of reduction
- rate of remuneration
- rate of return
- rate of return on capital
- rate of return on the capital employed
- rate of return on net worth
- rate of royalty
- rate of securities
- rate of stevedoring operations
- rates of storage
- rate of subscription
- rate of surplus value
- rate of taxation
- rate of turnover
- rate of unloading
- rate of use
- rate of wages
- rate of work
- rates on credit
- rate on the day of payment
- rate on the exchange
- rate per hour
- rate per kilometre
- at the rate of
- at the exchange rate ruling at the transaction date
- at a growing rate
- at a high rate
- at a low rate
- at present rates
- below the rate
- accelerate the rate
- advance the rate of discount
- align tax rates
- apply tariff rates
- boost interest rates
- boost long-term interest rates
- boost short-term interest rates
- charge an interest rate
- cut rates
- cut interest rates by a quarter point
- determine a rate
- establish a rate
- fix a rate
- grant special rates
- increase rates
- maintain high interest rates
- levy rates
- liberalize interest rates
- liberalize lending rates
- lower the rate of return
- mark down the rate of discount
- mark up the rate of discount
- prescribe rates
- quote a rate
- raise a rate
- reduce a rate
- reduce turnover rates of staff
- revise rates
- set rates
- slash interest rates
- step up the rate of growth
- suspend a currency's fixed rate
- upvalue the current rate of banknotes
- slow down the rate2. v1) оценивать, определять стоимость, устанавливать цену
- rate local and offshore funds -
12 folder
1. n редк. пастух; овчар2. n папка, скоросшиватель3. n картотечный ящик для бумаг4. n подшивка, досье5. n амер. брошюра, проспект6. n книга-раскладка, ширмочка7. n полигр. фальцевальный аппарат; фальцевальное устройство8. n полигр. фальцевальный нож9. n полигр. фальцовщик10. n полигр. l11. n полигр. складной бинокль12. n полигр. складное пенснеСинонимический ряд:1. envelope or binder (noun) binder; enclosure; envelope or binder; jacket; large envelope; paper cover; portfolio; sleeve; wrapper2. printed matter (noun) advertisement; brochure; bulletin; circular; flier; mail stuffer; pamphlet; printed matter
См. также в других словарях:
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