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1 consumer patterns
Englisch-Deutsch Fachwörterbuch der Wirtschaft > consumer patterns
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2 consumer demand
Mktgthe patterns of consumer behavior that affect their buying decisions. Consumer demand is influenced in various ways. Psychologists and marketers have identified three important factors affecting buying decisions: needs, which are things we must have, such as food; wants, which are nice to have but not essential, such as a new car; and motives, such as keeping up appearances. These factors form part of a profile that includes motivations, personality, perceptions, cognition, attitudes, and values. Other factors that influence demand include gender, age, social grouping, education, location, income, culture, and the seasons. Consumers can therefore be divided into discrete segments, each of which has a particular pattern of buying behavior. Products and services can then be targeted at specific segments of the market. -
3 consumer buying patterns
Общая лексика: покупательские привычки потребителей (АД)Универсальный англо-русский словарь > consumer buying patterns
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4 Twin-sumers
Маркетология: похожие потребители (are consumers with similar consumer patterns, likes and dislikes, and who are hence valuable sources for recommendations on what to buy and experience) -
5 consumership
сущ.1) эк., соц. потребление (как вид деятельности в отличие от consumption, которое обозначает непосредственное потребление какого-л. блага)The book views culture construction in post-industrial capitalist economies in terms of consumership patterns (what people buy and spend money on). — В книге рассматривается создание культуры в постиндустриальных капиталистических обществах с точки зрения паттернов потребления (что люди покупают и на что тратят свои деньги).
2) эк., соц. позиция потребителя, взгляд с точки зрения потребителяAccess to the global marketplace produces tensions between citizenship and consumership. As consumers, citizens desire unfettered access to the global marketplace, but as citizens, consumers desire local, regional, and national autonomy and self-government. — Доступ к глобальному рынку создает противоречие между позициями гражданина и потребителя. Как потребители, граждане хотят беспрепятственного доступа к глобальному рынку, но как граждане, потребители хотят местной, региональной и национальной автономии и самоуправления.
3) соц., религ. потребительство (как отношение к жизни; часто используется в негативном смысле для порицания эгоистичности или бездуховности устремлений)Consumership is not a virtue. Using as much of the world’s goods as possible, always running after the latest product, throwing things away as soon as possible so that we can get new things, constantly needing more is not part of the Christian way of life. — Потребительство — не добродетель. Получить максимум всех благ мира, всегда спеша за новым и торопясь выбросить уже имеющееся, постоянно желать большего значит жить не по-христиански.
Syn:consumerism 2)See:
* * *
потребление (народное). -
6 book
1) книга, литературное произведение2) том; издание3) (книжный) блок- art book- big book- law book- new book- rag book- red book- sex bookАнгло-русский словарь по полиграфии и издательскому делу > book
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7 customer flow
Mktgthe number and pattern of customers coming into a store or passing through a railway or bus station, airport, or other large service, retail, or leisure area. Customer flow can be monitored by observation, time lapse or normal closed circuit television, or, less satisfactorily, by analysis of purchase data. This provides useful information about the number of customers, flow patterns, bottlenecks, areas not visited, and other aspects of consumer behavior.
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