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61 serviceability of goods
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62 shortage of goods
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63 single-use goods
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64 soft goods
текстиль, текстильные изделия, текстильный товар -
65 substitute goods
товары-субституты; взаимозаменяемые товары -
66 unmarketable goods
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67 want of goods
недостаток в товарах; товарный дефицит -
68 baled goods
товар, упакованный в кипыThe English-Russian dictionary general scientific > baled goods
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69 measurement goods
товары, продаваемые в объемных мерахThe English-Russian dictionary general scientific > measurement goods
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70 industrial marketing
1) марк. промышленный маркетинг ( маркетинг товаров промышленного назначения)See:2) марк. = organizational marketingSee:* * * -
71 organizational marketing
марк. маркетинг в деловой сфере* (маркетинговая деятельность, направленная в адрес предприятий и других коммерческих и некоммерческих организаций, приобретающих товары для их промышленного или профессионального использования; включает в себя действия по исследованию предпочтений в деловой сфере, разработку и предложение необходимых товаров и услуг предприятиям и организациям)Syn:See:Англо-русский экономический словарь > organizational marketing
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72 маркетинг потребительских товаров
Большой англо-русский и русско-английский словарь > маркетинг потребительских товаров
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73 buying
achat m;∎ buying and selling l'achat et la vente;∎ buying back rachat m;MARKETING buying behaviour comportement m d'achat;MARKETING buying behaviour model modèle m de comportement d'achat;MARKETING buying decision décision f d'achat;buying department service m (des) achats;MARKETING buying incentive incitation f à l'achat;MARKETING buying inducement mobile m d'achat;MARKETING buying motive motif m ou motivation f d'achat;buying order ordre m d'achat;buying power pouvoir m d'achat;MARKETING buying situation situation f d'achatBut with economic clouds gathering in America, the strong buying power of Europe's consumers is expected to bolster growth. Indeed, even in the German manufacturing sector, growth in foreign orders is nowhere near as bad as in 1992-93, the last recession. Orders for consumer goods are holding up well.
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74 company
nкомпания; общество; фирма; предприятие
- affiliated company
- ailing company
- air company
- airline company
- alien company
- allied company
- appraisal company
- associated company
- assurance company
- bank holding company
- bloated company
- blue-chip company
- bogus company
- broker company
- bubble company
- building company
- cable company
- car rental company
- carrying company
- chartered company
- closed company
- closed-end company
- closed-end investment company
- commercial company
- commercial credit company
- commission company
- competitive company
- consulting company
- consumer finance company
- consumer-goods company
- controlled company
- controlling company
- credit card company
- customer-centric company
- daughter company
- dealer company
- defunct company
- designing company
- development company
- distributing company
- diversified company
- domestic company
- domestic road haulage company
- dormant company
- emerging company
- engineering company
- export company
- factoring company
- farming company
- finance company
- financially-troubled company
- financing company
- foreign company
- foreign trade company
- forwarding company
- front company
- general marketing company
- general trade company
- hire-purchase company
- holding company
- home company
- immediate holding company
- incorporated company
- independent appraisal company
- industrial company
- inland navigation company
- installment credit company
- insurance company
- international company
- investment company
- issuing company
- joint-stock company
- large company
- leading company
- leased company
- leasing company
- life assurance company
- life insurance company
- limited-liability company
- liner company
- listed company
- loss-making company
- low-liquid company
- mail-order company
- major company
- management company
- managing company
- manufacturing company
- marketing company
- medium-sized company
- mixed company
- mobile radiotelephone company
- mortgage company
- multi-industry company
- multinational company
- mutual insurance company
- national company
- nationalized company
- navigation company
- nominee company
- nonoperating company
- nonprofit-making company
- nonresident company
- ocean company
- offshore company
- oil company
- one-man company
- open-end company
- open-end investment company
- operating company
- overseas company
- packaging company
- packing company
- paging company
- parent company
- personal loan company
- predecessor company
- private company
- private limited company
- privatized company
- processing company
- producer company
- product company
- property company
- proprietary company
- public company
- public limited company
- public utility company
- purchasing company
- quoted company
- railway company
- real estate company
- realty company
- registered company
- reinsurance company
- rival company
- sales company
- sales finance company
- salvage company
- securities company
- separate company
- service company
- shell company
- shipping company
- short-line company
- sister company
- specialized company
- state company
- statutory company
- steamship company
- stevedoring company
- stock company
- subsidiary company
- sub-subsidiary company
- supplier company
- surety company
- target company
- trade company
- trading company
- transparent company
- transport company
- troubled company
- trucking company
- trust company
- trust and mortgage loan company
- turnaround company
- unlimited company
- unregistered company
- venture capital company
- vendor company
- warehouse company
- well-established company
- wild cat company
- absorb a company
- close down a company
- constitute a company
- create a company
- dissolve a company
- establish a company
- float a company
- form a company
- keep a company afloat
- liquidate a company
- promote a company
- register a company
- represent a company
- run a company
- sell out a company
- set up a company
- start a company
- tout a company
- turn around a company
- wind up a company
- wipe out a companyEnglish-russian dctionary of contemporary Economics > company
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75 FMCG
MARKETING ( abbreviation fast-moving consumer goods) biens m pl de (grande) consommation à forte rotation -
76 fast-moving
MARKETING à forte rotationfast-moving consumer goods biens m pl de (grande) consommation à forte rotation -
77 FMCG
FMCG [‚efem‚si:'dʒi:] -
78 basic
basic ['beɪsɪk]∎ these things are basic to a good marriage ces choses sont fondamentales ou vitales pour un mariage heureux∎ basic English anglais m de base;∎ a basic knowledge of Greek une connaissance de base du grec;∎ my French is a bit basic mon français est plutôt rudimentaire;∎ basic vocabulary vocabulaire m de base;∎ I've got the basic idea je vois de quoi il s'agit en gros;∎ Mathematics the four basic operations les quatre opérations fpl fondamentales(c) (essential) essentiel;∎ basic foodstuffs denrées fpl de base;∎ the basic necessities of life les besoins mpl vitaux;∎ basic precautions précautions fpl élémentaires ou essentielles(d) (primitive → furniture, accommodation, skills) rudimentaire;∎ their flat is really basic leur appartement est très rudimentaire(e) (as a starting point → hours) de base;∎ this is the basic model of the car voici la voiture dans son modèle de base∎ the basics l'essentiel m;∎ let's get down to basics venons-en à l'essentiel;∎ I learned the basics of computing j'ai acquis les notions de base en informatique;∎ they learned to cook with just the basics ils ont appris à faire la cuisine avec un minimum;∎ to get back to basics (important things in life) retourner aux choses essentielles;∎ Politics back to basics = expression qui suggère un retour aux valeurs traditionnelles en matière d'éducation ou de moralité, lancée par les Conservateurs comme argument de renouveau politique au début des années 90►► Economics basic commodity denrée f de base;Marketing basic consumer goods denrées fpl de consommation courante;Insurance basic cover assurance f de garantie de base;Finance basic pay salaire m de base;∎ most people are basic rate taxpayers la plupart des gens sont imposés au taux de base;Chemistry basic salt sel m basique;basic slag scorie f de déphosphoration;Finance basic wage salaire m de base -
79 fast-moving
(film) plein d'action;∎ fast-moving events des évènements mpl rapides►► Marketing fast-moving consumer goods biens mpl de consommation à forte rotationUn panorama unique de l'anglais et du français > fast-moving
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80 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д.
См. также в других словарях:
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