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1 market intelligence
Mktga collection of internal and external data on a given market. Market intelligence focuses particularly on competitors, customers, consumer spending, market trends, and suppliers. -
2 consumer spending
Mktgthe total value of household and personal expenditure measured at macro and micro levels. At the macro level, consumer confidence can be measured by the overall levels of consumer spending and from a demonstration that earnings have increased at a faster rate than prices, which indicates that spending power, or disposable income, has increased. At a micro level, there are innumerable market reports on the value of actual and predicted spend on a vast range of consumer goods, including food, pharmaceuticals, clothing, cars, and vacations. Consumer demand is a related concept. -
3 consumer market research
Mktgmarket research that focuses on gathering and analyzing data on individual or domestic consumers, as opposed to industrial or business customers. [m1] Also known as consumer research -
4 consumer profile
Mktga detailed analysis of a group of like consumers, covering influences on their purchasing habits such as age, gender, education, occupation, income, and personal and psychological characteristics. Consumer profiles are built up from extensive market research and are used for market segmentation purposes. -
5 market structure
Mktgthe makeup of a particular market. Market structure can be described with reference to different characteristics of a market, including its size and value, the number of providers and their market share, consumer and business purchasing behavior, and growth forecasts. The description may also include a demographic and regional breakdown of providers and customers and an analysis of pricing structures, likely technological impacts, and domestic and overseas sales. -
6 consumer demand
Mktgthe patterns of consumer behavior that affect their buying decisions. Consumer demand is influenced in various ways. Psychologists and marketers have identified three important factors affecting buying decisions: needs, which are things we must have, such as food; wants, which are nice to have but not essential, such as a new car; and motives, such as keeping up appearances. These factors form part of a profile that includes motivations, personality, perceptions, cognition, attitudes, and values. Other factors that influence demand include gender, age, social grouping, education, location, income, culture, and the seasons. Consumers can therefore be divided into discrete segments, each of which has a particular pattern of buying behavior. Products and services can then be targeted at specific segments of the market. -
7 consumer research
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8 consumer services marketing
Mktgthe marketing of services to domestic consumers. Consumer services marketing may promote such services as banking, insurance, travel and tourism, leisure, telecommunications, and services provided by local authorities. Strategies to market these services to business constitute industrial services marketing.The ultimate business dictionary > consumer services marketing
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9 consumer advertising
Mktgadvertising aimed at individuals and the domestic and family market as opposed to industrial advertising, which is aimed at businesses -
10 Consumer Market Knowledge
Accounting: CMKУниверсальный русско-английский словарь > Consumer Market Knowledge
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11 consumer market research
Англо-русский словарь промышленной и научной лексики > consumer market research
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12 product market
Mktgthe market in which products are sold, usually to organizations rather than consumers. The product market is concerned with purchasing by organizations for their own use, and includes such items as raw materials, machinery, and equipment which may in turn be used to manufacture items for the consumer market. -
13 рынок потребительских товаров
Русско-английский словарь по экономии > рынок потребительских товаров
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14 חקר שווקים
consumer research, market research -
15 סקר שווקים
consumer survey, market survey -
16 estudio de mercado
market research* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx. The planning stage included a market survey of library furniture manufacturers.Ex. New market research in developing countries requires deep knowledge of the society.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. Self-reports are a key source of information in consumer research.* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx: The planning stage included a market survey of library furniture manufacturers.
Ex: New market research in developing countries requires deep knowledge of the society.Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: Self-reports are a key source of information in consumer research.* * *market research; resultado market survey -
17 рынок товаров широкого потребления
1) Economy: mass market2) Advertising: consumer goods market, consumer marketУниверсальный русско-английский словарь > рынок товаров широкого потребления
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18 потребительский рынок
1) Economy: consumer's market2) Business: consumer marketУниверсальный русско-английский словарь > потребительский рынок
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19 рынок потребительских товаров
1) Economy: consumer goods market2) Business: consumer's marketУниверсальный русско-английский словарь > рынок потребительских товаров
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20 рынок потребительского кредитования
1) General subject: consumer credit market2) Finances: consumer finance market (англ. термин взят из статьи в журнале Euromoney)Универсальный русско-английский словарь > рынок потребительского кредитования
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