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1 concept
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2 concept
concept mMARKETING concept development élaboration f de concept;concept test test m de concept;concept testing tests m pl de concept -
3 concept
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4 concept-testing
Un panorama unique de l'anglais et du français > concept-testing
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5 concept
['konsept](an idea or theory: His design was a new concept in town-planning.) concept -
6 self-concept
Un panorama unique de l'anglais et du français > self-concept
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7 conservatism concept
ACCOUNTANCY principe m de prudence -
8 consistency concept
ACCOUNTANCY principe m de la permanence (des méthodes) -
9 prudence concept
ACCOUNTANCY principe m de prudence -
10 advertising
publicité fadvertising account budget m de publicité;advertising agency agence f publicitaire ou de publicité;advertising agent agent m publicitaire ou de publicité;advertising approach optique f publicitaire;Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;advertising awareness notoriété f publicitaire;advertising budget budget de publicité;advertising campaign campagne f publicitaire ou de publicité;advertising concept concept m publicitaire;advertising consultant conseil m en publicité;advertising copy texte m publicitaire;advertising costs frais m pl publicitaires;advertising density densité f publicitaire;advertising department service m de publicité;advertising director directeur(trice) m, f de la publicité;advertising effectiveness efficacité f publicitaire;advertising executive publicitaire m f;advertising expenses dépenses f pl publicitaires;advertising gimmick gadget m publicitaire;advertising insert encart m publicitaire;advertising jargon jargon m publicitaire;advertising leaflet imprimé m publicitaire;advertising manager directeur(trice) de la publicité;advertising material matériel m publicitaire;advertising medium support m de publicité;advertising potential potentiel m publicitaire;advertising psychology psychologie f de la publicité;advertising rates tarif m des insertions ou de la publicité;advertising revenue recettes f pl publicitaires;advertising sales agency régie f publicitaire;advertising schedule programme m des annonces;advertising slogan slogan m publicitaire;advertising slot créneau m publicitaire;advertising space espace m ou emplacement m publicitaire;advertising standards normes f pl publicitaires;British Advertising Standards Authority ≃ Bureau m de vérification de la publicité;advertising strategy stratégie f publicitaire;advertising target cible f publicitaire -
11 marketing
(study, theory) marketing m, mercatique f; (of product) commercialisation fmarketing agreement accord m de commercialisation;marketing analyst analyste m f mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit marketing, auditeur(trice) m, f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou de distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept m de marketing;marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;marketing consultant conseiller(ere) m, f commercial(e);marketing costs frais m pl de commercialisation;marketing department service m du marketing;marketing efficiency efficacité f du marketing;marketing efficiency study contrôle m d'efficacité du marketing;marketing environment environnement m commercial ou marketing;marketing executive responsable m f du marketing;marketing expert mercaticien(enne) m, f;marketing fit ajustement m stratégique;marketing implementation mise f en place marketing;COMPUTING marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m, f du marketing;marketing mix marchéage m, marketing mix m;marketing myopia myopie f marketing;marketing network réseau m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing planner responsable m f de planification marketing;marketing planning planification f marketing;marketing policy politique f de commercialisation;marketing questionnaire questionnaire f d'étude de marché;marketing research recherche f commerciale;marketing spectrum marchéage;marketing spend dépenses f pl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale ou marketing;marketing subsidiary filiale f de distribution;marketing target cible f commerciale;marketing team équipe f commerciale;marketing techniques techniques f pl commerciales;marketing tool outil m de marketing -
12 welfare state
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13 accrual
accrual rate taux m d'accumulation ou d'accroissementaccrual accounting comptabilité f d'engagements;accruals concept principe m d'indépendance des exercices ou de rattachement à l'exercice;accruals and deferred income compte m de régularisation;STOCK EXCHANGE accrual of dividend échéance f de dividende -
14 mind share
MARKETING part f de notoriétéWith personal-video-recording services such as those offered by TiVo Inc. and ReplayTV Inc. capturing more and more mind share, supporting time-shifted programming is beginning to show up on the future service lists of video-on-demand vendors. At its most basic level, the concept is simple: Record all programming and make it available on-demand, at any time, with pause, rewind and fast-forward functions.
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15 stakeholder
partie f prenanteBritish stakeholder pension = plan de retraite à coût réduit conçu pour les travailleurs indépendants ou à temps partielA better deal for poorer pensioners not covered in company schemes was supposed to be delivered by the stakeholder pension concept. This aimed to encourage the many millions of low earners who have no savings whatsoever into at least making some provision for retirement. The motives were good but the outcome again is disappointing. Only 700,000 stakeholder pensions have been sold, and it is not clear whether these have been to low-earners.
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16 welfare
American (state aid) aide f sociale;∎ to live on welfare vivre de l'aide sociale;∎ people on welfare les personnes ou ceux qui touchent l'aide sociale;∎ the welfare lines are lengthening la masse des gens qui touchent le chômage augmente;∎ to stand in the welfare line recevoir les allocations chômageAmerican welfare benefits avantages m pl sociaux;American welfare centre ≃ centre m d'assistance sociale;American welfare check (chèque m d')allocations f pl;welfare economics économie f du bien-être;the welfare economy l'économie du bien-être;American welfare office bureau m d'aide sociale;American welfare payments prestations f pl sociales;American welfare service ≃ service m d'assistance sociale;the Welfare State (concept) l'État m providence;∎ the government wants to cut back on the Welfare State le gouvernement veut réduire les dépenses de sécurité sociale;welfare work travail m social;welfare worker assistant(e) m, f social(e) -
17 central
central ['sentrəl](a) (in location) central;∎ central Miami le centre de Miami;∎ the office is very central (in town) le bureau est situé en plein centre(b) (in importance) central;∎ the central character le personnage central;∎ central to the debate is the question of safety la question de la sécurité se situe au cœur du débat;∎ of central importance d'une importance capitale;∎ this concept is central to his theory ce concept est au centre de sa théorie2 nounAmerican old-fashioned central m téléphonique►► Banking central account compte m centralisateur;1 nounCentrafricain(e) m,fcentrafricain;the Central African Republic la République centrafricaine;∎ in the Central African Republic en République centrafricaine;Central America Amérique f centrale;∎ in Central America en Amérique centrale; Central American1 nounCentraméricain(e) m,fcentraméricain;Geography Central Asia Asie f centrale;∎ in Central Asia en Asie centrale;central bank banque f centrale;British Central Belt = région d'Écosse qui s'étend de Glasgow à Édimbourg;Central Criminal Court = cour d'assises du Grand Londres située dans Old Bailey;Central Daylight Time heure f d'été du centre des États-Unis;Central Europe Europe f centrale; Central European1 nounhabitant(e) m,f de l'Europe centraled'Europe centrale;Central European Time heure f de l'Europe centrale;central government gouvernement m central;central heating chauffage m central;American Central Intelligence Agency CIA f;Medicine central line veine f centrale;Cars central locking verrouillage m central;Central Mosque = principal lieu de culte musulman en Grande-Bretagne (à Londres);Anatomy central nervous system système m nerveux central;Administration Central Office of Information = organisme chargé d'organiser les campagnes d'information du gouvernement britannique;Central Park Central Park m;Computing central processing unit unité f centrale (de traitement), processeur m central;central purchasing achats mpl centralisés;central purchasing department (in company) centrale f d'achat(s);central purchasing group, central purchasing office centrale f d'achat(s);Central Region le Centre, = région du centre de l'Écosse;∎ in Central Region dans le Centre;British central reservation (with grass) terre-plein m central, Belgian & Swiss berme f centrale; (with barrier) bande f médiane;American Banking & Stock Exchange Central Securities Depository dépositaire m national de titres;Central Standard Time heure f d'hiver du centre des États-Unis -
18 notion
notion ['nəʊʃən]1 noun∎ the notion of evil la notion du mal;∎ to have no notion of sth ne pas avoir la moindre notion de qch;∎ to have no notion of time n'avoir pas la notion ou le sens de l'heure;∎ I lost all notion of time j'ai perdu la notion du temps(b) (vague idea) notion f, idée f;∎ have you any notion of what it will cost? avez-vous une idée de ce que cela va coûter?;∎ where did she get the notion or whatever gave her the notion that we don't like her? où est-elle allée chercher que nous ne l'aimions pas?(c) (thought, whim) idée f;∎ she has some pretty strange notions elle a de drôles d'idées;∎ he hit upon the notion of buying a houseboat il eut soudain l'idée d'acheter une péniche aménagée;∎ to give sb notions mettre des idées dans la tête à qn∎ I've got a notion to paint it red j'ai envie de le peindre en rougeAmerican (haberdashery) mercerie f -
19 foreign
foreign [ˈfɒrən]1. adjectiveb. ( = alien) foreign to étranger à2. compounds• Ministry of Foreign Affairs ministère m des Affaires étrangères ► foreign body noun corps m étranger* * *['fɒrən], US ['fɔːr-]1) [country, imports, company] étranger/-ère; [market] extérieur; [trade, travel] à l'étranger2) ( alien) [concept] étranger/-ère (to à) -
20 marketing
marketing [ˈmα:kɪtɪŋ]1. noun2. adjective[concept, plan] de marketing3. compounds* * *['mɑːkɪtɪŋ]1) (process, theory) marketing m, mercatique f2) ( department) service m de marketing
См. также в других словарях:
concept — ► NOUN 1) an abstract idea. 2) an idea to help sell or publicize a commodity. ORIGIN Latin conceptum something conceived … English terms dictionary
concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… … Financial and business terms
concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… … Financial and business terms
concept — noun ADJECTIVE ▪ basic, simple ▪ The concept of my book is very simple. ▪ broad, general, overall ▪ broader … Collocations dictionary
concept album — noun an album whose recordings are unified by some theme (instrumental or lyrical or narrative or compositional) • Hypernyms: ↑album, ↑record album • Hyponyms: ↑rock opera, ↑tribute album, ↑benefit album * * * ˈconcept album 7 [ … Useful english dictionary
concept statement — UK US noun [countable] [singular concept statement plural concept statements] business a short official statement about the purpose of a project Thesaurus: documents and types of document … Useful english dictionary
concept — I noun abstract idea, abstraction, appraisal, appreciation, apprehension, assessment, assumption, belief, conception, conclusion, conjecture, consideration, deduction, doctrine, estimate, evaluation, fancy, feeling, formative notion, guess, idea … Law dictionary
concept — noun (C) someone s idea of how something is, or should be done: a revolutionary concept in industry (+ of): It s difficult to grasp the concept of infinite space … Longman dictionary of contemporary English
concept car — noun A prototype car produced by a manufacturer to illustrate a general idea or genre of vehicle • • • Main Entry: ↑concept … Useful english dictionary
noun — Etymology: Middle English nowne, from Anglo French nom, noun name, noun, from Latin nomen more at name Date: 14th century any member of a class of words that typically can be combined with determiners to serve as the subject of a verb, can be… … New Collegiate Dictionary
concept — noun /ˈkɒn.sɛpt/ a) An understanding retained in the mind, from experience, reasoning and/or imagination; a generalization (generic, basic form), or abstraction (mental impression), of a particular set of instances or occurrences (specific,… … Wiktionary