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1 competitive edge
avantage sur la concurrence; Ind., Comm. avantage compétitif ou concurrentiel; pf. atout concurrentielEnglish-French dictionary of law, politics, economics & finance > competitive edge
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2 competitive edge
avance f concurrentielle -
3 edge
edge [edʒ]1. nounb. ( = blade) tranchant mc. ( = brink) that pushed him over the edge ça a été le combled. ( = advantage) the company has lost its competitive edge la société est devenue moins compétitivee. ( = sharpness) to take the edge off [+ appetite] calmerf. ► on edge ( = tense)* * *[edʒ] 1.1) ( outer limit) gen bord m; (of wood, clearing) lisière fthe film had us on the edge of our seats — fig le film nous a tenus en haleine
2) ( of blade) tranchant m3) (of book, plank) tranche f4) figto give an edge to — aiguiser [appetite]
to take the edge off — gâter [pleasure]; calmer [anger, appetite]
to lose one's edge — [writing, style] perdre sa vivacité; [person] perdre sa vigueur
5) ( advantage)to have the edge over ou on — avoir l'avantage sur
6) ( touchy)2.to be on edge — [person] être énervé
transitive verb1) ( move slowly)to edge one's way along — longer la bordure de [cliff, parapet]
2) ( trim) border3.Phrasal Verbs:- edge out- edge up -
4 competitive
competitive [kəm'petətɪv](a) (involving competition) de compétition∎ he's so competitive il a vraiment l'esprit de compétition(c) Commerce & Economics (product, price) concurrentiel, compétitif; (company, industry) compétitif;∎ in a competitive marketplace dans un marché de concurrence;∎ to offer competitive terms proposer des prix très compétitifscompetitive advertising publicité f concurrentielle;competitive analysis analyse f des concurrents;competitive bidding appel m d'offres;competitive edge (léger) avantage m concurrentiel;competitive examination concours m;competitive game jeu m de compétition;competitive scope domaine m concurrentiel, champ m concurrentiel;competitive society société f de compétition;competitive sports sports mpl de compétition;competitive strategy stratégie f concurrentielleUn panorama unique de l'anglais et du français > competitive
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5 competitive
competitive [kəmˈpetɪtɪv]a. [society, market, prices] compétitif ; [product] concurrentielb. [person] qui a l'esprit de compétitionc. [sport] de compétitiond. [entry, selection] par concours* * *[kəm'petɪtɪv]1) ( enjoying rivalry) [person] qui a l'esprit de compétition; [environment] compétitif/-ive2) Commerce [company, price, product] compétitif/-ivecompetitive edge — avantage m concurrentiel
competitive tender — appel m d'offres
3) ( decided by competition) [sport] de compétition -
6 competitive
1 ( enjoying rivalry) [person, personality] qui a l'esprit de compétition ; [environment] compétitif/-ive ;2 Comm [company, price, product, market] compétitif/-ive ; [advantage, disadvantage] concurrentiel/-ielle ; competitive edge avantage m concurrentiel ; competitive tender appel m d'offres ; -
7 competitive
(product) concurrentiel(elle); (company, price) compétitif(ive);∎ to offer competitive terms proposer des prix très compétitifs;∎ industry must become more competitive l'industrie doit devenir plus compétitivecompetitive advantage avantage m concurrentiel;competitive advertising publicité f concurrentielle;competitive analysis analyse f des concurrents;competitive awareness sensibilité f compétitive;competitive bidding appel m d'offres;competitive edge avance f concurrentielle;competitive marketplace marché m de concurrence;competitive position position f concurrentielle;competitive positioning positionnement m concurrentiel;competitive pricing fixation f des prix compétitifs;competitive scope domaine m concurrentiel, champ m concurrentiel;competitive strategy stratégie f concurrentielleThe new, new thing is really serious. The impact of publicity on the Internet is fast and global - instantaneously everywhere. I first noticed it in action three years ago when a client called to complain that its competitor was getting tons of publicity and the client wasn't. I was stunned, because we had just done a competitive analysis showing our client had dramatically more publicity.
См. также в других словарях:
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